Construction

Film Trailer

A record of any changes made while filming• We had to do more shooting to further explain the narrative. For example we added younger version and present

version of the protagonists to show the time element, that we wanted to implement in our construction. When we were shooting, although we had a shooting schedule and a storyboard, it was really hard to comply with the times and storyboard. For example sometimes the shooting would overrun meaning we would have to reschedule another day for the filming. Furthermore since we were filming in wintertime, the day light would be quite limited by the time we finished our lessons. Therefore majority of our filming is afternoon time or in artificially lit environment e.g. the locker corridor, train station etc. We tried using torch light increase the lighting however this didn’t produce the effect we wanted. As a result, we only have a few scenes filmed outside that we used in the trailer. In extending our filming, we also extended our location to inside and out e.g. school field, hallway. This is because we wanted a change of environment and location to suggest passing of time.

• However sometimes the shooting for the day wouldn’t take long, meaning that we would be finished earlier than scheduled. In these times we thought of more ideas about what shots to take and use the surrounding to gain inspiration. Some of the unplanned shots such as the mid shot of the protagonist on the escalator was thought of when we were at the location. This shot was used in the final trailer, meaning the extra work and the ideas has been compensated.

• During our filming process, we had to adapt our storyboard to the location, time and situation because there would be instances where due to the time, and accessibility to good lighting. Therefore for majority of the shooting, we followed the storyboard however few changes were made due to the time, lighting and availability of setting. As result, our final product did end up becoming a bit different to the initial imagination of our final product. However we expected this, therefore we utilized the setting, props and equipment to the best of our abilities and produced our final product.

A record of any changes made while editing• A lot of ‘trial and error’ went into the editing process. During the editing process. We experimented a lot with the

different editing tools available such as fast forward, reverse, slow motion etc. We also tried out different filters and sound effects and many more. For example with the ‘reverse’ effect on the commuters in the train station scene. We trialled out fast forward and slow motion, however after seeing all of these effect on the footage, we decided to use the reverse effect due to it’s ability to show time distortion best.

• There were also some issues with the soundtrack editing as some parts of the score did not match the action of the trailer. As a result, the mismatch of the sound caused the dramatic effect of certain shots to be reduced. This was improved by re-editing the sound and making sure to blend the soundtrack and carefully check the layering of the sound.

• Therefore, we had to edit the soundtrack and added more to create layers of music and sound effects which will help to improve the trailer. As well as this the transition needed to be smoother to create a more professional trailer. This has been achieved through careful re-evaluation of the drafts and by asking others of their opinion.

• In addition the shots of the “Shuttle productions” institutional logo needed to be shortened. This was difficult in the construction of the logo in iMovie because the logo is stock motion and each shot had to be shortened to 1 second and even this was too long.

• The narrative was not established in the first draft due to the order of certain shots . This needed to be checked again and more shots have been added to the final draft to build the narrative.

Step by step explanation of how I edited certain shots

The images above is the process of editing that took place in order to produce a professional green screen for the beginning of the trailer. This was made using paint, this software was easy and convenient to use. Moreover with the use of the ‘Colour picker’ tool, I was able to extract a colour from an image e.g. a professional green screen and use the colour to fill the rectangular shape of the green screen.

Construction of the Green screen

Green screen comparisonColour is similar in both

‘America’ changed to ‘UK’

www.mpaa.org to www.mpau.org

Change of websites

Since we have a specific target audience of teens to young adults

These texts have embossing effect applied to it

Despite, the lack of embossing effect in ‘R3’ trailer green screen, all the other elements are quite similar and look real. Therefore, making the trailer look more professional.

Compilation of the titles…

The two main fonts that was used were ‘Forgotten Futurist’ and ‘Colona MT’

Alongside this, the transitions ‘Cross Blur’, ‘Pull Focus’, ‘Lens Flare’, ‘Soft Edge’ and ‘Zoom’ were also used.

How I constructed the titles1. Choose title e.g. “soft edge” 2. Drag and paste it onto the timeline3. Choose background colour to be black 4. Choose your chosen font e.g. ‘Colona MT’ 5. Change size to match the size of other titles. 6. Change the font style e.g. regular7. Optional: space the letters for using ‘Kerning tool’8. I discussed with my group and choose the colour

which we all agreed was the best, and the colour options were white and black. These are one of the conventional colours of sci-fi adventure film titles graphics.

9. Repeat this with other titles.

Construction of the titles• The research of the functions of titling was useful when constructing the titles for the trailer. The function of

titling was even more crucial to our trailer because of the lack of dialogue. Therefore, the titles would have an important role of creating connections between the shots to communicate the plot of the film to the audience. The knowledge of titling helped us to formulate and construct titles that matched the narrative well and allowed the audience an insight into the narrative of the film without giving away too much detail. Titles also help the audience establish the sci-fi adventure genre of the trailer. The title such as “Time is the only thief we cannot get justice from” and “In the search to solver the mystery behind her mother’s death” All these titles suggests a sense of disequilibrium and conflict in the narrative.

• Furthermore the title “a journey against time” suggests a sense of adventure in the narrative that also helps to create connections between what is happening on screen. The title/tagline “R3: Repeat, Relapse, Rewind” connotes the science fiction film theme of time travel. Furthermore these titles help to enthrall the reader’s imagination about what the ending of the film is likely to be. It has an enigmatic code that ensues it. Also “Coming soon” is one of the codes and conventions titles in the trailers, it is one of the main functions of the titles. In addition, transitions such as ‘fade to black’ were used to create the ‘invisible editing’ effect between the transition of titles. However, transitions such as ‘Cross blur’ and ‘Pull Focus’ was used between shots and transition between titles to create more connections between the titles and the shots, and suggest a significance of the two elements in creating a meaning in the trailer. Overall, we made sure to place the titles equally to consistency allow audiences the chance to engage and make connections in the narrative presented from the edited shots.

Construction of sound

Another interesting editing feature that I used made it possible to separate the sound from the video e.g. the rustling sound of the leaves. We emphasized the leaves rustling sound using the normalize tool, which made this sound more prominent compared to the music track. Thus allowing the audience to find more significance in the scene where the leaves are thrown in the air. Furthermore, when the amplified sound of the rustling leaves is layered with the magical sound of the music track it builds a supernatural/mysterious mood and atmosphere.

The images show the different sound layers that we added. This was made achievable by the use of different sounds/music tracks such as “End of days”, “Bensound Newdawn”, “Dark Lights”, “Emotional Orchestra” and “Bensound Sad day”. I was able to edit the sound using the array of tools available in iMovie. Example of the sounds tools I frequently used were fade in, fade out, normalize clip volume, reduce background noise and also overlap the sounds. The use of fade in and fade out made the transition between the change of music smoother and less distractive. The ‘normalize clip volume’ enabled us to amplify the clip volume, which was helpful when editing the dialogue scene between the grandmother and the protagonist.

All of these tools were very useful in the editing process. It helped us to manipulate the camera shots to different types of shots such as extreme close up, close-up, mid shot etc.

The ‘Speed’ tool enabled us to control the pace of the editing by adjusting the speed of the camera shots. For example in the trailer there is a high angle shot of the commuters at the train station. This scene was quite long and dull therefore I decided to increase the speed from 50% to around 70% and use the reverse tool to suggest the time manipulation element of the narrative. Also, at the same time giving hints to the audiences about the protagonist’s ability to control time.

Alongside this , the fast forward, slow motion and reverse were helpful in showing the audience the protagonist’s ‘time controlling ability’. For example, with the use of the fast forward tool, we were able to create the time lapse effect when there is a close up shot the protagonist at a traffic light cross road. The character is stationary whilst the traffic in the background is moving, this achieves the intended effect of suggesting to the audience of the protagonist’s powers.

The long shot above displays the use of the reverse tool. I used the speed tool to modify how much I wanted the scene to fast forward.

Audience feedback on first draft These are some of the general and reoccurring comments I received from the audience feedback.

The Questions asked for audience feedback:Is the trailer interesting? Does it make you want to go watch it?“The is interesting because of the time travelling element and the fact that there is a suggestion of the teenager going on an adventure implies there is more to the narrative and therefore does make me want to go watch it”“But there is not enough detail, it’s too short and the plot is quite hard to follow”Does it look like a real and professional film trailer?“It looks like a real film trailer because of the green screen, the titles and institutional logo however not as professional”“More titles might make it more professional”What clues does the trailer give about the film/character?“The main character can time travel, but she is conflicted whether to use her powers”What do you think of the plot, characters and sound?“The plot needs to be more linked”“Perhaps having more characters will enable more plot development”“Include more sound”

Explanation of changes following audience feedback• There were issues with the soundtrack editing as some parts of the score did not match the

action of the trailer. As a result, the mismatch of the sound caused the dramatic effect of certain shots to be reduced. This was improved by re-editing the sound and making sure to blend the soundtrack and carefully check the layering of the sound.

• Therefore, we had to edit the soundtrack and added more to create layers of music and sound effects which will help to improve the trailer. As well as this the transition needed to be smoother to create a more professional trailer. This has been achieved through careful re-evaluation of the drafts and by asking others of their opinion.

• In addition the shots of the “Shuttle productions” institutional logo needed to be shortened. This was difficult in the construction of the logo in iMovie because the logo is stock motion and each shot had to be shortened to 1 second and even this was too long.

• The narrative was not established in the first draft due to the order of certain shots . This needed to be checked again and more shots have been added to the final draft to build the narrative.

Construction: Magazine cover

I tried out the different filters provided by the editing software called Pic Monkey. The different filters I tried out before finalizing on ‘Cross Process’ effect were Orton, Urbane, Intrepid and Dusk. All these produced interesting effect on the image, however the I liked the cross process effect the best because it increased the depth and contrast of the image. Which in effect gave a more mysterious effect.

Editing the main image

Photoshop trial

2) Then, I added another layer and placed a different picture of a swirled clock on top of the image

1)To achieve the final image, firstly I added and layer and imported the picture of the main character onto Photoshop.

3) Afterwards, I experimented with the tools such as ‘Dissolve’, ‘Color Dodge’ and ‘Lighten’ but choose ‘Screen’ effect in the end.

4) I really liked this effect on the main image, primarily because of the connotations and meaning that audience will be able to extract from this image. However, I was unable to use this due to the copyright issues of the swirled clock image.

I came across this website, when i was editing this image on photoshop and couldn’t get the professional look. I researched online to find a better software to solve this problem. I then came cross a software called ‘clippingmagic’ after a friend had recommoned it. I then watched the tutorials from the website and saw some examples (https://clippingmagic.com/tutorials/basics) I also used this this website to help me during the editing process (http://www.makeuseof.com/tag/clipping-magic-remove-the-background-from-any-photo-in-just-a-few-clicks/) I then uploaded the original picture and started putting into action what i had learned. The 3 edited pictures are the finished product of the editing session. I would like to use this image either in my magazine cover or film poster.

How I manipulate the background of this picture.

I was able to achieve the wanted effect by using the red and green marks, it make separating the background from the picture more easier. Moreover there were tools such as zoom in and a yellow marker line to allow precision in the clipping and achieve a more professional clipping of the background than to the clipping that I had previously obtained using Photoshop.

I manipulated this picture by changing the colour levels, using the tool available in the software. The tools that were available were tune brightness, shadows, highlights and colour temperature. I tried all the other effects out, however the best effect was produced by the shadow tool, which as you can see has created an artificial shadow on the right side of the image.

One problem I came across whilst editing this image was clipping the background around the hand and the hair. Even with precision tools such as the red and green marks and the yellow marker guide. The image still looked very edited, therefore did some quick research and found other tools to aide this problem. First of all I used the ‘refine edges’ tool to smooth out the clipped edges around the hands and hair to get the smooth and professional effect on the image. Then I used the ‘hair tool’ to separate out the hair from the background, this had helped to lessen the edited effect on the image.

Draft 1 Draft 2

Editing process of the masthead, cover lines and main image

Main image

Masthead

Cover lines

1

2

3

Audience feedback on the draft 1These are some of the general and reoccurring comments I received from the audience feedback.

The Questions asked for audience feedback:Does the front cover look appealing? Does it make you want to buy the magazine?“It does look appealing, especially because of the image of the character holding a mysterious object ”“The articles could be more appealing to the teen audience”“It is tempting but not enough to buy the magazine”Does it look like a real and professional magazine cover?“It does look similar to a real magazine, but the empty space, lack of barcode and price makes it look more amateur ”What clues does the front cover give about the film/character?“The repetition of time and mention of time travelling suggests the plot involves the time travelling. The time turner further emphasises this”What do you think of the cover lines, main image and masthead?“The masthead is perhaps to dark and can’t see very well”“The cover lines are interesting but maybe they can be made more interesting to the teen audience”“The main image is enigmatic and doesn’t over power the writings which is good!”

Explanation of the changes you made following the audience feedbackOne of the most prominent changes I made to the magazine cover was the cover-lines. Before the cover lines were about sci-fi movies such as ‘The Martian’ and ‘Mad Max’, which are relevant to the sci-fi genre however during my audience feedback, I received a lot of comments stating that my coverlines were not attracting the teen audience. This is because the sci-fi movies promoted on the coverlines had more older target audience. Therefore I have changed the cover lines in this magazine cover to target the teen audience. I have used different film names such as the ‘Hunger games’ and ‘Divergent’ to sell the magazine to the younger audience. Especially as during our planning process for the film, we found inspiration from these films and associated our target audience with similar target audience of the real films. An example of a coverline I made was “JENNIFER LAWRENCE & VERONICA ROTH/The new generation of strong sci-fi women” This coverline would attract a lot of young female audience. Which I wanted for the film as my film has a strong female lead, similar to the ‘Hunger Games’ and ‘Divergent’ movie. By using the stars of the other hit sci-fi films, I am able to attract the target audience. Furthermore I also have the cover line “The Divergent meets the newest time traveller”, this coverline is able to attract people’s attention and is very amusing. I have also made the important hyperbolic words such as ‘newest’ and ‘Special feature’ ‘Legendary’ and many more in bold to make it stand out. During the audience feedback for this magazine cover, there were many comments stating the eye-catching nature of the coverlines. Therefore I am satisfied with the content of the coverlines and the look. In addition there were other comments praising the professional look of the magazine cover.

There were a few comments which specified that the puff “Win an exclusive…” and the corner ear “Hot issue!” and the skyline, bar code and many more such as the website details underneath the masthead had made the magazine cover have that professional look. By following the magazine cover codes and conventions, which I learnt in the research section, I was able to apply that knowledge in achieving this professional look for the magazine cover.

Another subtle change I made was lengthening the masthead to cover the whole stretch of the magazine cover. Although this change was not to big, it has made a difference and an impact to the overall professional look of the magazine cover.

Construction: Film PosterIn this section, I have incorporated the explanation of changes made

following audience feedback into the explanation of the editing process. Alongside this, I have also included the improvements and changes I made

after the audience feedback.

Draft 1 Draft 2

Audience feedback on draft 1These are some of the general and reoccurring comments I received from the audience feedback.

The Questions asked for audience feedback:

Does the poster look appealing? Does it make you want to watch the film?

“The film poster is dark and has mysterious tone to it”

Does it look like a real film poster?

“The words at the end and the tagline and titles and the background image makes it look like a film poster”

“It looks professional”

What clues does the poster give about the film/character?

“The plot involved time, perhaps time travelling because there is the clock background and the alliteration of the 3 R’s suggest so”

What do you think of the tagline and title?

“The tagline is catchy and memorable”

“The text is easy to read”

How should I improve it?

“You can see the editing around the hand and hair”

“The text could be in a more interesting font”

“Perhaps make the background lighter”

“Make the 2 images blend in more together”

“Maybe make the image stretch across the poster”

AN ARTHOUSE STUDIO PRESENTS A SHUTTLE PRODUCTIONS A FILM BY SUJATA GURUNG SALMA HUSSAIN ANISAH SHOAIB “R3”MUSIC BY MICHELLE WIGGINS COSTUME DESIGNER CLC YANIS EDITED BY

REIA POPPINS PRODUCTION DESIGNER MICHAEL HALE DIRECTOR OF PHOTOGRAPHY TERRY WILLSON EXECUTIVE

PRODUCER DAVID RUSSELL JIM HART PRODUCED BY TIM QUINN JOLLY PATRON STORY BY SAM HUGHES SCREENPLAY BY JENNY KIM DIRECTED BY ANSUMI JANE KIA

The billing block above was made using the help from the image above it. Using the example picture I am able to make my billing block more realistic. From the example picture I have extracted the information that the names are in bold and bigger in size. However I noticed that my billing block lacked something and I searched for my images of billing blocks and found the image above and learned that I needed to include the institutional logo of the production and distribution company. This raises the issue that I don’t have an institutional logo in the format shown above in the figure because the institutional logo was filmed using the stock motion editing. However I have thought of two possible solutions, first solution is going to be reverting to the draft on paper format and designing it on online software or the second solution is to use the symbols and images provided by the online software. Currently I am in the process of implementing the first solution. Apart from this I need to add a ‘release date’ or ‘coming soon’ and the certification e.g. ‘PG-13’ and explain ‘under 13 are required to be accompanied by parent or adult guardian’ and also the copyright ‘copyright@2015 by Arthouse entertainment. LLC. All Rights Reserved’ and I need to make a Dolby digital type logo. Additionally I need to add a website URL e.g. www.repeatrelapserewind.co.uk or www.R3movie.co.uk or www.R3released.co.uk

Step by step explanation of:

• The manipulation of photos

• Creation of certain effects

To achieve this effect, first of all I had to set the tone, brightness and saturation of the picture for the picture to look more high definition and unique. Afterwards I uploaded my own texture using the drawing I did for the poster, I moved the time swirl picture to surround the picture and using the effect icon I decreased the saturation and increased fade of the swirl because I didn’t want the swirl to stand out too much because of the paper colour effect.

I asked the target audiences aged 16-19 about their thoughts on the image above and some of their comments were that the swirl stand out more therefore distracting the focus on the colour pencil effect of the drawing. There needs to be more emphasis put on the time turner and its connection with the protagonist and the time swirl. By doing this the image is better able to display the time travelling ability of the protagonist. However some positives were that the picture looks high quality and appealing to the audience.

To be able execute the earlier improvements I wanted, I first of all used the spotlight tool on the protagonist. I faded the effect by 30% to allow the main focus of the image to be the time turner and the time swirl. After this I used the focal zoom tool to make the background and the time swirl have the effect as seen above. Using this effect I hope to portray that time travelling action is taking place in the image. The background zoom is supposed to suggest the fast zooming into future or past. In addition I have combined the time swirl with this effect to suggest the protagonist’s time travelling ability. I used the focal soften tool to remove the zoom effect on the face as I wanted the audience to be able to familiarize with the protagonist face, it is also seen in the magazine cover. I asked for audience feedback from people aged 16-19 and most of their comments stated that the second draft definitely portrays the time travelling ability much better than the first draft. They also said that the first thing that attracts their attention in the face and the time turner. I am glad with these feedbacks as it shows I had achieved my earlier set improvements. However there were also comments on perhaps making the time swirl more prominent and more connected with the image.

To achieve the special effect on the image: I first of all started with 3 pictures of clocks which I had taken myself. The clocks are cropped, cut and resized in the online editing software ‘Pic Monkey’ using the tools that I have stated above. When I initially cropped the pictures, the pieces did not match. Therefore I had to resize all the pictures without making it look stretched or pixelated and still get a round clock effect. The picture includes pieces of 3 different clock styles, the first one is more modern suggesting the present and the future, whilst the 2 other pictures have roman numbers on the clock and have more vintage and classic style, which suggests the past.

After I achieved the outlook I wanted on the clock picture. I then used ‘Pixlr’ to get the kaleidoscope effect on the clock picture. Similarly to how I first used it to get the kaleidoscope in the other clock picture. I used the same process by changing the number on the horizontal, vertical and size dial. I changed the numbers until I was satisfied with the edit. Afterwards I used the vignette filter which produced the black corner effect on the image. I increased the size of the effect from 50 to 56 to make the filter more visible in the image.

Then I added another layer to the image using the halftone filter. This filter added the lined effect on the image and made it look more eye catching and unique. I changed the point size and multiplier setting by making them smaller to achieve the final look. After this I rotated the canvas from landscape to portrait so that the image will be the same size as a real movie poster.

Overall, I am happy with the effect I was able to achieve in this editing session. The image is supposed to symbolize the time travelling element of the film, this is shown through the kaleidoscope effect. This effect has distorted the picture of the clock and suggests a distortion and control of time, which the protagonist has. I might use this as a background for either my poster or magazine cover.

To achieve this effect I used pic monkey. After uploading the background image that I created, I layered on top the picture of the protagonist holding the time turner using the ‘overlay’ tool. Afterwards I erased the white background, and in order to get a more professional finish on the erasing, I had to frequently change the number on the eraser size and hardness for doing the edges and the sides of the picture, especially around the hair and hands.

After I finished changing the background, I experimented around with the fade and colour tool to see the different effects the tools had on the picture. The first effect I liked of the fade was when it was set at 52%, the effect is displayed on the top. I liked this effect on the images because connotes the characters ability control and distort time. Furthermore the time turner is in the middle, which could help with the linking of ideas between the background and the layered image.

However few of the comments in the audience feedback stated the focus in more on the background rather than the image, therefore in the next editing session I decreased the fade effect to 10%. I also experimented with the ‘Blend modes’, there were other options such as ‘Darken’, ‘Screen’ and ‘Difference’. All of theses effects made the background more prominent on the protagonist face, which could possibly make the image quite overwhelming.

After trial and error process with other picture editing websites such as ‘Pic Monkey’. I used ‘Pixlr’ to get the kaleidoscope effect for the clock pictures. The effect of the edited picture is supposed to symbolise the distortion of time as shown by the distortion of the clock picture. The purpose of the picture is to signify the protagonist’s special time travelling ability. Although the picture may not speak time travelling ability however the picture in combination with titles and taglines and other content could portray it more effectively than just an image of the protagonist.

To achieve this effect:

First I uploaded the picture of the clock I personally took myself. Then opened the adjustment icon and after trialling other effects such as halftone, vignette, tilt shift etc. I came to the conclusion that Kaleidoscope was the best effect out those in achieving the purpose of the image. The kaleidoscope tool allowed me to adjust the size of the effect, I made the kaleidoscope more focused by increasing the size and changed the vertical number to around 30 to move the concentration of the kaleidoscope effect in the middle. The reason why I did this is because I wanted to put another layer with the protagonist’s image in the middle. The effect of this is that it will emphasise the protagonist face and the time turner in hand. It will also help the audience make connections between the background image, the protagonist and the time turner. I will be able to present the plot of the film, the character and the narrative of the film. As a result more of our target audience will be interested in watching the film.

The final effect

I tried the same effect on this picture I joined together using pic monkey and the frame tool. The image is a combination of 3 different clocks cropped and cut together to look like one clock.

In ‘Pixlr’ I went through the same process of making the kaleidoscope effect using the adjustment icon and modifying the positing and size of the image. Below is the final product and this image has also been effective in showing the distortion of time I wanted to portray. The image looks like an illusion and interesting to look. I might use this for my poster or magazine cover because I am more pleased with the outcome of this. Plus I believe the teen audience will be attracted by this editing effect.

Extra editing