Conor Fewtrell - Unit 1 Website

PowerPoint Presentation

WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIREWELCOME

DISTRIBUTION/ADVERTISINGWorking Title Films was co-founded by producers Tim Bevan and Sarah Radclyffe in 1983.

Working title has been co chaired by Tim Bevan and Tim Fellman since 1992.Working title is a film production company that have producedsome big blockbusters. Like Everest.

Working title is a film producing company that have worked with big companies such as Universal, PolyGram and Warner Brothers.

PICTURE FROM GOOGLE IMAGES, INFORMATION FROM WIKIPEDIA.1

QUESTIONNAIRE

Working title have helped produce many films but Everest is one of their latest products.

Cast:

Directed by Baltasar Kormkur On the morning of May 10, 1996, climbers (Jason Clarke, Josh Brolin) from two expeditions start their final ascent toward the summit of Mount Everest, the highest point on Earth. With little warning, a violent storm strikes the mountain, engulfing the adventurers in one of the fiercest blizzards ever encountered by man. Challenged by the harshest conditions imaginable, the teams must endure blistering winds and freezing temperatures in an epic battle to survive against nearly impossible odds.12A | 121 min | Adventure, Biography, Drama |

Cole is an aspiring DJ who spends his days scheming with his childhood friends and his nights working on the one track that will set the world on fire. All of this changes when he meets a charismatic but damaged older DJ named James, who takes him under his wing.15 | 96 min | Drama, Music, Romance Director: Max Joseph Another one of working titles latest films is called we are your friendsCast:

WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIREProducts

DISTRIBUTION/ADVERTISING

IMDB, pictures from google images, trailer link from YouTube and images from YouTube.2

Woking title has made it big because of the market it has chosen everyone watches and usually enjoys films and they often bring a lot of profit and working with companies like universal to produce some big blockbusters is why they appeal to many audiences.

The growth of the company relies on the profit of the films they make.

Although their market position very much does rely on the money they make being associate with huge companies like universal will also make them more well known and increase their market position.

Working title helped produce the film PAUL

Budget$40.67 million

Box office$98 millionThe film PAUL made working title a lot of money and will have helped increase their market position. Most big companies that are in the film industry have a high market position because of the amount of money good films with good star actors can produce.

WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIREMarket position


The market working title is in is a very competitive one, because there is a huge profit margin if you create a good film, but if you release the film when another big company is releasing theirs then it may not matter how good yours is because people may go and see the other film and you are then forcing people to choose between movies and they are not always going to pick yours.Two of working titles biggest competitors are film4 and studio canal but the fact that working title have a distribution agreement with universal studios gives them the edge above all their competitors.

Working title

Les miserablesGross= $148,775,460

Slumdog millionaireGross= $141,319,195 Film 4

WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIRECompetitors


I asked for their gender so I would be able to gain an understanding of what gender Everest appealed to more. As you can see I took a nearly even reading by having 3 male and 2 female by doing this I will be able to see the kind of answers each sex will give.

I asked for their age so I could gain an understanding of what people aged 16-20 thought about the film and I could see whether it was aimed at the younger or the older audience.

Target Audience

WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIREFilm Analysis


Data Base

13245

WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIREFilm review


WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIRELegal + ethical


In the film Everest the characters are based of a true story, in the story a woman climbs the mountain along with more men because the woman is able to climb the mountain it breaks gender norms and avoid sexism because both sexes were able to attempt and make the climb.

In the film Everest a lot of the characters die, because the film is based on a true story the producers need to make sure that they have permission from the peoples family to use their name and they also need to make sure they portray their death sensitively so they dont offend friends or family.

This is a photo of the woman climber.Altogether the film Everest does a good job making sure that the legal and ethical factors whilst filming are handled correctly. And they portray the real life people who lost their life's very well.

Legal + ethical issues in film industry

QUESTIONNAIRE2

WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIRESurvey


WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIREAnalysis of media organisations


Passive and active audiencesBBFC analysis:The BBFC which stands for British board of film censors is the UKs regulator of film and video contain age ratings like U, PG, 12A, 15 and 18 they are able to give these legal ratings because they are a designated body. The BBFC contains lots of films and loads of information about them making it a good sight for parents because they can see whether it is a good idea to take or let their child see a certain film.The BBFC is a reliable source as it is a designated body and has also been rating films since 1912. The BBFC is also a non-profit organisation in order for them to keep their independence, the BBFC never receives subsidies from either the film industry or the government. The BBFC consults the department of culture, media and sport before making any changes to its fees.Ofcom analysis:Ofcom is the communications regulator in the UK. They regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over wireless devices operate. Ofcom operates under a number of acts of parliament including the communications act 2003. Ofcom must act to the rules set by parliament in legislation.The Ofcoms duty is to further the interests of citizens and of consumers by promoting competition.They protect people from being treated unfairly in television and radio programmes and having their privacy invaded and they also protect people who watch television and listen to the radio from harmful or offensive material.ASA analysis:The ASA which stands for advertising standards authority is the self-regulatory organisation of the advertising industry in the UK. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. The ASA is not funded by British government, but by a levy on the advertising industry. Its role is to regulate the content of advertisements, sales promotions and direct marketing in the UK which they do by investigating complaints made about the ads and deciding whether they stick to the standard code.My film Everest was rated 12A. The reasons for this I got from the BBFC.

Threat: There are scenes of moderate threat when characters struggle to safely descend the mountain.

Injury detail: Frozen bodies are seen lying in snow, and a man has a badly frostbitten nose and hand with blood briefly visible on his face and arms.

Theme: There are some upsetting scenes when characters talk to their loved ones, not knowing whether they'll see them again

QUESTIONNAIRE

The questions were very simple and easy to answer as the age group was aimed at 16-20 year olds.

WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIREQuestionnaire


Distribution and advertising is one of if not the main part of producing a film. Because if you want people to buy dvds or tickets then you have to promote your film as much as possible so that a lot of people take notice of the film and go see it at the cinema or wait until it comes on Sky box office or DVD.One of the main and most common ways to advertise a film is to create a trailer and depending on how good the trailer is it will attract viewers. The trailer is compiled with certain scenes throughout the movie which give the viewer an idea of what the movie is like and about. So the trailer has to be very well produced so that it hooks the viewer but also so that it doesnt give everything away. But films can also be advertised by the actors going on chat shows such as graham Norton, Jonathon ross and Alan car and getting interviewed and giving information about the film like what it is about and the release date.This is an interview with Josh Brolin on the Jimmy Kimmel show talking about the film EverestDistribution is very important because the film has to make it to the cinema, sky box office and DVD to be a successful film and to attempt to make profit. These are examples of big companies that specialise in distribution.

WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIREDistribution / Advertising


Release DateFilm TitleNotes 12th March 2010Green ZoneWith Universal and Studio Canal18th March 2011 PaulWith Universal and Studio Canal12th August 2011SennaWith Universal and Studio Canal3rd February 2012Big MiracleWith Universal and Studio Canal16th November 2012Anna Karenina With Focus Features25th December 2012Les MiserablesWith Universal Pictures28th August 2013Closed Circuit8th November 2013About time With Universal and Studio Canal7th November 2014Theory Of EverythingWith Focus Features18th September 2015EverestWith Universal, Walden media and cross creek

WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIREData Base


My review was on the film Everest which was released on the 18th September 2015 in the UK it had a budget of $55,000,000, it grossed $39,345,030 and the director was Baltasar Kormkur.

The film also made 158.3 million in box office which is a lot of money to make in a short space of time giving the impression of how successful the film was and will go on to be. 2

WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIREFilm review p1


When I first saw the trailer for this film I was instantly excited and new that I needed to go and see it. This was most likely because of my interests in mountain climbing and my curiosity in Mount Everest. After looking forward to this film for a while I am happy to say I was not disappointed as the film turned out to be not only a very entertaining and action packed story but a very thrilling and emotional one. 3

WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIREFilm review p2


QUESTIONNAIREI also believe that the fact that it was based on a true story really helped with the emotional factor of the film and made it easier to portray to the audience.The main cast for this film consisted of Jason Clarke, Jake Gyllenhaal and Kiera Knightley. 3 weeks prior to watching Everest I watched a film called Southpaw starring Jake Gyllenhaal as the main character he performed so well that when I saw his name in the cast for Everest it made me want to watch it even more. 4

WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIRECast and their performance


From watching the film I can safely say that the actors who played the real life people who lost their lifes on Everest did the legacy proud and made it a fantastic film for the viewers to enjoy.Throughout the whole film there were amazing images and effects of Everest really helping the viewer gain an understanding of what it would have been like to experience such extreme weather and climbing conditions.5

WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIREImages and effects


COMPETITORS QUESTIONNAIREDISTRIBUTION/ADVERTISINGIn the film Everest a range of different camera angles are used but I remember one scene when they were at basecamp and the camera was looking up at the mountain from a low angle so that you could see the peak of the mountain, and I believe this is to show just how inferior they are and how superior Everest is, I also believe that by using this kind of a shot it will give a sense of fear to the audience and create more of an intense atmosphere.

WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIRECamera angles


WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIRESurvey 2


PRODUCTSCOMPETITORS QUESTIONNAIREDISTRIBUTION/ADVERTISING

I asked this to gain an understanding of if they enjoyed the genre so that at the end I would be able to tell if this film changed their opinion on genres or just strengthened it.

This was to see if the people I asked were used to watching the type of film that Everest is. From asking this it will give an understanding of how popular this genre of films are.

WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIREFilm analysis 2


PRODUCTSSURVEYCOMPETITORS QUESTIONNAIREDISTRIBUTION/ADVERTISING

By asking this question it allows me to know what the people think of the film and allows me to compile an overall summary of how good Everest actually is and if it appeals to both genders.

These characters were in the most scenes of the film so it is understandable for them to be someone's favourite. Rob Hall is the main character so for him to get the most votes that is expected.

WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIREFilm analysis 3


WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIREFilm Analysis 4


I asked people if they went to the cinema to watch Everest because I believe that the special effects were amazing and I believe I appreciated them more because of the cinema experience.

I asked people this so I could get an overall idea to what people really thought. Altogether people thought is was not bad but not amazing. Which could depend on whether the viewer enjoys climbing or this type of genre.

WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIREFilm Analysis 5


I asked this question because it helps me gain an understanding of what people thought about the film and also would help me gain an understanding of the growth potential of the film EverestAnd that is the full analysis of the survey results. From them I have been able to gain an understanding of what people really think about Everest and also gain an understanding of the potential growth this genre may have.

COMPETITORS QUESTIONNAIREDISTRIBUTION/ADVERTISINGFilm TitleMise en sceneIconographySemioticsConnotationsEverestEverest was shot with an artic scenery and with lots of climbing equipment this was because the mountain Everest is in very cold and arctic conditions and anyone who is going to attempt to climb it needs top of the range equipment. There is one scene when the storm hits and the scene goes dark to get across the darkness and severity of the storm which would create for fear and danger.In the film Everest a lot of iconography is used for example the film I to do with the biggest mountain in the world so it contains lots of equipment like ice picks and big coats. The film also contains a lot of tents which is an essential prop when climbing a mountain like Everest. Also there is a lot of snow which get across the coldness to the audience. In the film Everest they are always trying to get across just how big and dangerous Everest really is. They use a low angle shot looking up at the mountain peak making the mountain seem superior which would present fear.Throughout the film the main character is wearing a red jacket whilst climbing this could be to symbolise danger. Human beings simply aren't built to function at the cruising altitude of a 747. Our bodies will be literally dying. Everest is another beast all together. Said by Rob Hall in the movie him saying that would connote fear into the audience and create a more intense atmosphere, it would also give the feeling of danger by calling it a beast as if it cant be tamed no human can withstand makes people think they will die.

WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIREData Base 2


WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIRELegal + Ethical in the film industry


RacismIn film people have to be careful that they do not offend or seem biased to a certain religion or skin colour. For example in a lot of the scary movie films people would make the joke that the black guy always dies first.SexismIn films they need to make sure they dont give the impression that men are superior unless it is a film set in times when that was the case.Gender normsGender norms are the idea that males play with certain toys like cars and females play with dolls. In films it is important that the characters stick to their gender norms because it could be offensive to some people watching.CopyrightFilm producers need to make sure that all the content they use is their own content and if it not they need to make sure they have consent from the original owner. If they do not get consent then the company it belongs to can copyright strike which could lead to sewing or making it impossible for the film to be released.Health and safety When filming certain genres like action the actors are expected to be seen doing stunts which if to dangerous the producers will hire a stuntman to do it instead. The producers also need to be sure that the weather or environmental conditions are fit for their actors and other members of the film crew. If someone was to get injured they could sue the company for a lot of money.Employers liabilityInsurance that protects the company against the cost of compensation claims arising from employee illness or injury.Employers rightsThe employer has a few rights like to determine whether the person can perform the inherent requirements of the job. To identify if any reasonable adjustments may be needed, either in the selection and recruitment process or in the work environment and role to establish facts for entitlements such as sick leave, superannuation, workers compensation and other insurance.

WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIREActive and Passive Audiences


Media active and passive audience theoriesTheories are described as media effectsPassive is easily manipulated, weak minded, gullible, dominatedActive is engaged, responsive in control.Some of the theories date back to the 1930sThe hypodermic syringe model was used for years to convince us that media is incredibly dangerous to our lives. The hypodermic syringe modelIgnores peoples free willIgnores peoples personality Ignores your environmental situationDoesnt consider the cultural upbringing the may have hadNeglects to consider an individuals moral compass Suggest the audience is passiveInoculation/desensitisation modelThe theory suggests that long term exposure to repeated media messages make them immune to them.For example exposure to violence could make people less shocked by it in the future this is called desensitisation.Problems with the inoculation modelBecoming normalised by the media makes people lose their individualityPeople have free will to decide what they doIgnores changes in culture, e.g. attitudes to swearing change overtime.Treats the audience as passiveThe cultivation analysis (gerbner) long term effect theoryConcerned with the ideological representations on beliefs and valuesIdeology= a system of ideas and beliefs promoted by dominant groups.Doesnt suggest that media rules are livesThinks about stereotypes that have formed from media for example teenagers are all violent, pensioners are all old fashioned, and that French are all romantic.Active audience modelsThe two step flow Katz and lazarsfield 1940sKatz and lazarsfield concluded the media alone wasnt that influential in affecting audiences attitudes, but was part of a larger system of situated culture.Received media messages from opinion leaders individuals who pay close attention to the media and filter information to family and friends, so people receive the message without consuming the text.This model is treating the audience as active and not passive.Uses and gratifications modelBlumer and Katz 1974 developed the use and gratifications model to identify four needs that were fulfilled by viewing television. This was then further developed by Denis mcquail 1987.The theory suggests that media audiences make active use of the media in order to fulfil their needs.

WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIREActive and Passive Audience 2


Part 2: audience appealTechnical and audio codes the text may employ these to target an audience. For example, dramatic music and fast paced editing attracts audiences.Language and mode of address this may target a specific audience and alienate another. For example, cd cover/video games may use lexis and a tone specific to a particular audience.Construction the construction of a text and the audience within the text. The way in which a film trailer is edited, will suit a particular audience. E.g. the use of stars, voices and narratives.Context the placing of an advertisement needs to be seen by that specific audience, for example, a makeup advert between the breaks of a soap opera.Positioning of the audience through camera shots, and angles, music, language and mode of address.Active vs passive consumptionPassive- a passive model of consumption suggests that texts have an effect on the audience.Active- an active model instead suggests that audiences interact with the text to create meaning.Why we consume media textsReassurance when the text reassures us about issue and conflicts we are anxious about.Voyeurism the pleasure of watching without being watched. The enjoyment of looking at beautiful people. The pleasure of suspense while audiences wait for an enigma to be resolved. E.g. cliff hangers.Intertextuality the pleasure of spotting references to other media texts.Reception theory encoding/decoding modelThis theory was developed by Stuart hall and was a reaction against the hypodermic syringe model and the inoculation model which have been repeatedly dismissed for assuming the audience is passive and unable to use the media.This theory is the idea that an active audience has to decode the meanings within a text; therefore different audiences will do so in different ways.

The questions I asked were to determine whether the audience would be a passive audience and not give their views or an active audience and give their views.For example I asked about sexism in the first question because it is a controversial subject that both genders usually have an opinion on. I then asked how the person felt about the dead bodies in the film and whether they believe they were presented respectfully, I asked this because the film was based on a true story so the characters in the film will have family which could watch it so by asking this question I could gain an understanding whether people believed they were presented respectfully or not.I then asked about the dead bodies again but this time I mentioned the visible severe frost bite to certain limbs of the characters I finished the question by asking if they still believed the age rating was high enough, I asked this because the dead bodies and frost bite limbs were some of the factors that made the film a 12A so I wanted to found out whether people thought it should be any higher than that.

WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIREPassive and active audience questionnaire


WELCOMEPRODUCTSMARKET POSITIONFILM ANALYSISFILM REVIEW TARGET AUDIENCELEGAL + ETHICALSURVEYANALYSISCOMPETITORS QUESTIONNAIREPassive and active audience questionnaire results analysis


From asking the questions I asked I am now able to realise that the person who took my survey was an active audience member because he gave his opinions on certain subject matters. For example the person gave his opinions on how women were presented and he believed they were presented in a good way and he also gave reasons for why he thought this. The guy also gave his opinions on dead bodies and the age rating. Because the guy gave his opinion throughout the survey it proves that he belongs to an active audience.

Education

Conor Fewtrell - Unit 1 Website