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Connecting Supply & Demand Findability 1 Searching vs. Discovering 2 Serendipity 3 Online recommendations 4 New role of hits 5 Shift of demand down to the long tail

Connecting Supply & Demand

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Conclusions & Wrap-Up: Part II

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Page 1: Connecting Supply & Demand

Connecting Supply & Demand

Findability1

Searching vs. Discovering2

Serendipity3

Online recommendations4

New role of hits5

Shift of demand down to the long tail