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Commonwealth Educational
Media Centre for Asia
Community Mobilisation and
Capacity Building
(Community Radio Awareness Consultation-
MIB & One World – Guwahati on 27.02.15)
Dr Ankuran DuttaProgramme OfficerCEMCA, New Delhi
Who is a community?
• A social unit of any size
• Having a particular characteristic in common or
that shares common values
• Having an identity, may be geographical,
political, economic, religious, cultural, or virtual
Understanding Community
Defining the term community is a complex concern,
with various diverging perspectives and outlooks.
How can we define the term 'community' in a
simplest yet most comprehensive way?
As we try to understand the term with a slightly
different approach it’s observed ‘community’
comprises of two distinct yet intricately imbibed
phrases- Common and Unity
(Common + Unity = Community)
http://comcomm.blogspot.in/
Understanding Community Media
Community media is any tool of
communication that is made and
controlled by a community. The
characteristics differentiate community
media from commercial media, state
run media, or public media.
3 Basics of Community Radio
• Community Ownership
• Not for profit
• Community Participation/
Mobilsation
Community Participation/ Mobilisation• Management
• Governance
• Policy making
• Operation
• Content Generation
• Content creation
• Gate keeping
• Sustainability
• Financial
• Social
• Feedback
Know Your Community
• Ways of community participation-
• Passive participation: phone in programmes, SMS, letters etc.
• Active participation: Identification, production, broadcasting
• Do participatory researches for identifying the issues of the
community
• Train community on pre production, production and post
production stages
• Create awareness on the “Code of Ethics” for broadcasting ( Do
the survey before establishment of the CRS).
• Ensure that programmes are horizontal in nature
Capacity Building for the CRS
Focus on basic three areas for capacity
building—
• Programme Production/presentation
• Technology and maintenance
• Management and governance
https://www.facebook.com/communitycomms
http://cemca.org.in/
