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Workshop: Community Engagement 2.0
How can you use web2.0 in 2012 to improve community engagement
.Fergal Coleman and Belinda McDaid
© SYMPHONY3 | All Rights Reserved
Objectives
• Understand the challenges (non-tech) in 2012• Understand your audience• Develop some ideas for using technology• Discuss what needs to change in your
organisation?• Commit to trying something!
• Anything else??
www.symphony3.com/community-engagement
@symphony3think@kingstoncc
Have your say day and a lot more
Kingston Key Lessons
• Create the right culture• Have a framework in place• It’s about people• Know your audience – demographics / community profile• Understand their issues and where they are online• Engagement strategies – use the tools to enhance and
monitor community participation• Have a GO…
• But every organisation is different…. • What works for your community?
What are the challenges in community engagement?
• Discuss with a table/partner
Who are you targeting? Know your audience
Who is your audience?
Discuss with partner/table• Consider a specific consultation or community initiative• Who is your target audience(s)?
Age/Income/Education/Ethnicity etc• Are they online?• Where are they online?• What do they do there?• Who are the community influencers? Are they online?
How can technology help you engage your audience?
• Discuss with your table/partner
People Needs
9
How We do It
Financial Sustainability
Building Blocks
Is the framework in place in your organisation?
Make (Services delivered)
Why We ExistMission Vision Core Values
Lower Costs More Efficient Processes Improved Customer Service – more support at no additional cost
People (internal)
LeadershipCulture
Skills +Training
Standards &Policies
Social Media PolicyResponse Guide
Risk Mgmt
Technology (Tools)
Finance (Budget)
Data and Information
Who are you Serving? Where are they?
Residents Local Businesses
What Drives them to Engage with you?
Supporting Activities
CommunicateListening
Talking (Informing)
Supporting
Energising/engaging
Residents Local Business
Strategic Goals
Employees Employees
Do you feel empowered?
• What must your organisation do to empower your online community engagement initiatives?– Policy?– Culture and leadership?– Budget and resources?– Training? – Other?
Discuss.
What 3 things are you going to do after today?
• Discuss and commit.
Conclusion
• Go for it!
www.symphony3.com/community-engagement
@symphony3think@kingstoncc