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Presentation from Communicate Event
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Community Communications
Using digital technologies to raise your profile in your community
Knowle West Media Centre workshopVoscur ‘Communicate’ event
31st May 2012
Knowle West Media Centre (KWMC)
Supporting communities to access and benefit from digital technologies and the arts. An arts organisation and
charity with local focus and national impact.
Digital tools: to raise your profile and increase engagement with your community
• Neighbourhood websites
• Apps and widgets
• Social media feeds
Remember: these should be part of a wider communications strategy. Don’t go ‘wholly digital’ unless there’s a good reason!
Neighbourhood Websiteshttp://www.activenp.co.uk
Neighbourhood Websiteshttp://www.innercitynp.org.uk
Neighbourhood Websiteshttp://www.knowlewest.co.uk
Neighbourhood Websites - Benefits
For organisations:• Be part of an online community resource• Develop relationships with other organisations• Another access route to you / your website
For service users:• Ease of access• An overview / introduction to community services• A sense of ownership
Apps & WidgetsRepresenting crime statistics – encouraging debate
http://whosedata.net/crime/crime.html
Apps & Widgets - Benefits
For organisations:• Complex or ‘dull’ data shown in a new way• A fresh, visual representation• Increased understanding encourages action
For service users:• Inclusive: helpful with low literacy levels or English as a second language• Engaging: fun, visual and interactive
Social Media FeedsTwitter tag #kwnews to www.knowlewest.co.uk
Social Media Feeds - Benefits
For organisations:• Direct interaction with service users• Gathering feedback and comments• Meeting people ‘where they are’• Another access route – links to printed material (newsletters, publicity)
For service users:• Sense of familiarity – you seem more approachable• Empowerment – a platform to voice their opinions
Social Media Feeds – Chain Activity
tweet composedtagged #kwnews
feed pulls it to the homepage of knowlewest.co.ukchosen for inclusion in Knowledge newsletter
reaches 5,500 households in target area
Rachel Clarke, Communications & Marketing [email protected]
Martin Hanstead, [email protected]
Knowle West Media CentreLeinster Avenue, Bristol, BS4 1NL
www.kwmc.org.uk0117 903 0444
Find knowlewestmedia on Facebook, Twitter and Youtube