Dipanshu Singhal

“Communication must be HOT. That is Honest, Open and Two-Way.” -Dan Oswald

“The most important thing in communication is to hear what isn’t being said.” -Peter Drucker

• It is a process of transmitting and receiving verbal and non verbal messages.

• Communication is considered EFFECTIVE when it receives the desired reaction or response from the receiver.

Simply stated…

Communication is a two-way process of exchanging ideas or information

Business Communication differs from other types of communication, not by its means of communicating, but by its objectives

Components of Effective Communication

Sender/

EncoderContext

Message Medium

FeedbackReceiver

Context

• The aspect of context is the playing field on which we must plan design and communicate our message successfully.

• A major aspect of context basically tells us the reason for communication, which can be

- Internal : Discussion of an idea/issue with its employees by the

company. The message either has to be written or verbal.

- External : A communication from the outside of the organisation,

be it a query from the stakeholders or a discussion with a

client.

Sender/Encoder

• When you send a message, you are the encoder, the writer or speaker.

• The writer decides whether the message should be in a written or an oral form.

• The sender may use words, symbols, pictures or graphics, that express the

objective in real sense.

• After all considerations, the sender decides the best possible channel of medium

which would ensure an effective communication.

Message

• Message is basically the idea that the sender wishes to communicate.

• The message can be verbal or non verbal (i.e. Written, symbols, pictures)

• Being one of the most important component of communication, the message must be

legible, clear and easily understandable.

• Clear decisiveness on the main points of the message and the information to be included

helps.

• Relationship between the sender and receiver is an important consideration while

composing the message.

Medium

• Medium is basically the channel through which your message receiver

• Channels vary from situations to situations.

• Just like message, a couple of factors are considered while opting for a medium, such as

Relationship between sender/receiver, Urgency of the message, Number of receivers,

Cost & Amount of Information

• The audience of the message can make a difference,

o Inside the Organisation : A sort of an internal communication within the organisation

o Outside the Organisation : Letters, reports, proposals, emails, press releases, etc.

Receiver/ Decoder

• The message receiver is the reader or the listener, also known as the decoder.

• Many of the messages may have more than one decoder.

• The receiver is influenced by context and by his/her mental filter.

Feedback

• If your communication get the proper response from the receiver, it means you have

effectively conveyed the message.

• That response/reaction from the receiver after getting the message is called feedback.

• Feedback can be oral or written, sometimes silence is used as feedback, though it is

almost always ineffective.

• Senders need feedback in order to determine the success or failure of the

communication.