Communication Method Evaluation

Kieran Bradley

ASA CodesNumber Name Brief Description

1 Compliance Compliance is when you follow through with a damned or action.

2 Recognition of marketing communications

When you make sure the advert tells people what its about.

3 Misleading Adverts When you do an advert explaining a product and it explains another advert that has nothing to do with it.

4 Harm and Offence When an advert that has images or words that could offend someone either religiously or racially .

5 Children You can't put anything in your advert that might encourage children to eat poorly or encourage bad behaviour.

6 Privacy When you don’t disclose someone else's personal life .

13 Food, food supplements and associated health or nutritional claims

For example if you put in you advert that a certain food product has benefits you will need to show that to back it up.

Mind Map

What’s Going To Be In My Advert

Happiness, maybe a picture of people laughing or smiling

Bright colours, this will attract people to my advert

Meaningful wording, when I’m wording my advert I will think about what words I could use to make people stop and think when they see it and to make sure they take something away from it

Target marketing, my advert will be amid at young people, mid teens

Mind Map• Strengths of using this method

– Ideas can be put down fast, this is because you put them down in forms of arrows and you don’t waste time skimming through, this is because there are no notes or pages.

– you can remember more because using a mind map to plan stimulates the brain in a different way to planning on lined notes.

• Weaknesses of using this method– It takes a lot of time planning a mind map and time is not always on your side.– It may be difficult for other people to understand all of your ideas once you have

put them down.• Did you like using this method? Why?• I like to use mind mapping because I can put all of my ideas in to one place

and I can brainstorm fast, also it’s a very easy and quick way for me to plan.

Mood BoardThese are some images that will influence my

poster

Mood Board• Strengths of using this method• Mood boards help establish the baseline that will eventually be on your final

product. • The mood board isn’t your final design so if you want to change anything it can

easily be done.

• Weaknesses of using this method• You may not of been able to find the exact image that you want your design to

look like.• You may not be able to find any images at all that could help you with your design.

• Did you like using this method? Why?• I enjoyed using the mood board method because I found the images that will

influence my poster.

Style Sheet

coca cola The font I have used is apple chancery

Coca colaThe font I have used is birch std

Live a little, Be happy The font I have used is American typewriter

Come together, feel it, make history.The font I have used is andale mono

The colours I have used areRedGreenPurpleLight blue

Style Sheet

• Strengths of using this method• It’s a great way to decide what font you want to use

for your design• Weaknesses of using this method– You might not be able to find the ideal font you want to use

for your design • Did you like using this method? Why?• I enjoyed using this method because I was able to find

some really good fonts that I might use in my poster

Layout PlanCome together, feel it, make history.

Layout Plan• Strengths of using this method

– It’s a great way to plan out what you want your product to look like and it will remind me what to put in my final poster

• Weaknesses of using this method• It is very time consuming and I a lot of thought needs to be put in to my layout• You may still need to change some of the pictures or text when you come to do

your final product because it may look different to how it does now

• Did you like using this method? Why?• I enjoyed using the layout method because it gave me an idea of how I want my

poster to look

Brainstorm

Brainstorm

• Strengths of using this method• You can collaborate different ideas, it’s time effective also its very easy to

understand and produce

• Weaknesses of using this method• People may disagree with your ideas, some people my prefer a more visual

way of learning• It may limit your ideas

• Did you like using this method? Why?• I did like this method because it allows people to come together and forward ideas

to each other it can bring people together which I enjoy.

Informal Pitch• Strengths of using this method• You get constructive criticism from your tutor• You get feedback witch can maybe help you change your idea about your final

design

• Weaknesses of using this method• Your tutor my be biased and give you feedback you may want to hear• The information you get from your tutor you may not agree with

• Did you like using this method? Why?• I do like this method because it gives you the chance to get feedback from an

outsiders prospective but I also don’t like it because they may give me feedback that I might not agree with

Initial Reaction

• I have been given the task to produce a game advertising coca cola, I will use Photo Shop to produce my game on, also I will use a coca cola bottle in my game and two people, one person will have the bottle and the other person will chase him and when they get it they’ll be given a number of points

Initial Reaction• Strengths of using this method• It can help you to plan out your idea of what you want your game to look

like • Its easy for an outsider to understand what you are producing,

• Weaknesses of using this method• You may not be able to come up with the ideas you want to put in to your

game

• Did you like using this method? Why?• I enjoyed using this method because I didn’t have difficulty coming up

with ideas for my game and this method is easy to do unlike some others

Sketches

Sketches• Strengths of using this method• You can draw they way you want your game and characters to look• Its an effective and easy way to plan

• Weaknesses of using this method• You may have difficulty drawing the characters and props you need for your

game• It could be time consuming if your drawings need a lot of detail

• Did you like using this method? Why?• I didn’t like this method because drawing isn’t my greatest skill, I would of

preferred to do it a different way instead of drawing

Formal Proposal• Strengths of using this method

– You can talk about how your product is going to be laid out and what your product is about

– It’s easy to understand and not time consuming unless you have a question that requires a lot of detail

• Weaknesses of using this method• It can be time consuming if some questions require a lot of detail

• Did you like using this method? Why?• I liked this method because I could easily answer the questions

that were being asked and the lay out was easy to understand