Communication & Engagement

for social action

Pablo A. Rivero Morales19th May 2012

Would you agree that Connection is what defines this generation?

What do we mean by "Social Networking"?

Me and the rest...

riterzbloc/eLiane photography http://www.flickr.com/people/riterzbloc/

Photo: Matthew Burpeehttp://www.flickr.com/photos/mburpee/

Photo: European Parliamenthttp://www.flickr.com/photos/european_parliament/

Me and the rest...

riterzbloc/eLiane photography http://www.flickr.com/people/riterzbloc/

well, the rest

Photo: Cimoc http://www.flickr.com/photos/cimoc/5513534983/sizes/l/in/photostream/

enough?

Together

Photo: whl.travel:http://www.flickr.com/photos/whltravel/

What mean of communication is the most effective nowadays?and...Why?

● language● culture● environment

preconditions for communication

Sharing

Photo: Claudio Olivares Medinahttp://www.flickr.com/photos/quiltro/5518036187/in/photostream/

community

Photo: See-ming Leehttp://www.flickr.com/photos/seeminglee/2149309015/in/photostream/

● members

● peers,

● targeted audiences,

● other peers not initially

identified

Community?

Photo: Chaval Brasilhttp://www.flickr.com/photos/chavals/2941676828/in/photostream/

But...it could be quite "liquid"

Communities are to be distinguished, not by their falsity or genuineness, but in the style in which they are imagined.”

― Benedict Anderson, Imagined Communities (1991)

Thank you!

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