Communication Dashboard Project- Skillshare Website Assessment

Communiction Dashboard Project Skillshare Website Assessment

by Peng Zhang

COMMUNICATION VEHICLE

Organizational Environment

Skillshare is an online learning community for creators which was founded in 2010.

Skillshare provides members online creative classes and opportunities to collaborate with

the community on creative projects. Unlike other online courses, Skillshare mainly

focuses on interaction than lecturing “with the primary goal of learning by completing a

project.” Skillshare provides various creative courses including creative arts, design,

entrepreneurship, lifestyle, technology and so on.

Skillshare launched its online courses in August 2012. Currently, there are 2,034 online

courses offered to over 1 million students. Skillshare provides teaching opportunities for over

1 thousand creative practitioners and industry leaders. With its membership model,

hundreds of online courses in design, business, and technology, are available for $9.95 a

month.

Website Overview

Skillshare`s primary communication vehicle is its website, www.skillshare.com, which is both

the product overview website and online learning platform. Before consumers sign in, the

website offers an introduction page for browsing categories of courses, the workflow of

Skillshare classes, the benefits of membership, and instructors training. After someone

signs in with a Facebook account, there are also learning platform lists of selected courses

based on their personal interests, interactive sessions in live channels and showcases of

projects completed within this community. The platform also provides a forum for members

to discuss topics and give tutorials.

Homepage Structure

Upon signing in on the website skillshare.com, visitors are presented with a learning platform

that includes various sections, tabs, and links.

In the header, visitors can access links to resume classes (Home), browse classes, check

the upcoming sessions calendar in the “live” channel and review all the projects designed by

community members. Each member can also access “tutorials” to discuss creative tips in the

forum. Next to these tabs is the search box of classes database.

On the right side, these four tabs are channels to recruit teachers, notifications to update

information, personal account settings, and side functions such as “career," “press,” and

“blog”. Especially, the notification function updates activities related to members and

delivers messages from community members.

The main body of the homepage includes four sections: the member`s personal classes, the

class list member selected, the recommendation based on visitors` interests, and classes

trending within the whole community. Typically, the primary section “resume your class” just

displays three courses you learned most recently, which keeps members` concentration on

their primary goals. All the content is streaming video which allows members to start learning

very easily.

When visitors begin to scroll down the homepage, they can access various side functions

including “Help,” “Membership,” “Become a teacher, “ “Career,” “Privacy,” “Term, “ ”About”

and the mobile app download page.

If a visitor notes the bottom right side, there is a welcome message from the Skillshare

community manager. Upon clicking the box, a message box pops-up with a very personal

welcome from the community manager. The manager offers three tips for beginners to start

their first course, and she recommends her favorite courses if visitors have any problem.

COMMUNICATION AND BUSINESS OBJECTIVES

Raise brand awareness

Unlike other regular websites, Skillshare has two homepages for visitors and for members.

For new visitors, the homepage is simply designed as a product introduction page which

showcases all the features and benefits of the Skillshare community. Visitors could be

engaged easily in the first sight with there is a high-quality background video with a brief but

powerful title “Learn New Creative Skills”. With the subtitle which introduced the size of the

classes pool and the call-to-action button “Get Start for Free," the website increases

awareness and delivers the most important information to target audiences in a few

seconds. To highlight the core message of the Skillshare brand, the website emphasizes

“creative skills” via visual and text content at the beginning stage of a visitor`s experience,

and this message is “easy to understand and short, but getting the message across clearly

nonetheless”. (Hunter Bickford, 2013)

Lead attendance and reinforce visitor relationship with the community

On the main body of the homepage, there is a variety of categories which includes creative

design, culinary, photography, and much more. Visitors can view the category of each video,

members` ratings and the numbers of views per video. This section engages visitors with

recommending very specific courses, which leads visitors to click class videos and start to

discover this site.

Upon scrolling down the homepage, Skillshare.com gives further information about how

classes work and the takeaway of classes. The site summarizes the benefit of Skillshare

community very clearly: community members could learn class on their own schedule (“learn

at your own pace”), watch lessons in appropriate length (“watch short lessons”), and learn

courses with real project feedback (“learn by doing” ).

Generate sales lead With the homepage increasing visitors` brand awareness and reinforcing their impression on

the Skillshare community, the third communication objective is stimulating visitors to register

for the premium membership. Scrolling down the homepage, visitors see the benefits of a

premium account including the rights to access all online classes, watch lesson videos

offline, engage in the vibrant community, support teachers payments and to donate other

students in need. The website offers a 14-day free trail to members, with a $10 membership

fee per month. Additionally, on the top header, there is a banner promoting its premium

membership for a limited time.

ORGANIZAITIONAL ENVIRONMENT Organizational Environment

The online learning market is booming. The e-learning market is not just helping to reshape

education, but also become a sizable business. Based on the report of Decebo (2014), the

worldwide market for Self-Paced E-Learning reached $35.6 billion in 2011, while the

aggregate growth rate is 7.6%. The market research from Global Industry Analysts indicates

that the online learning market will reach $107 Billion in 2015, and “organizations of all types,

from public schools to corporations, are opting to train and inform via the web.” (Tj McCue,

2015)

Meanwhile, although educational technology just reached the mainstream in 2014, the

e-learning market is already very crowded. Together with the industry giant such as

Lynda.com and coursera.org, “companies involved with e-learning will struggle unless they

have a truly disruptive idea and a structural advantage.” (Mike Maples, Floodgate)

However, some e-learning websites could get opportunities in niche markets. Englishcentral,

the leading provider of online ESL, mainly focuses on English conversation solutions via

English videos and adaptive vocabulary learning systems. Fitocracy is a professional

community which provides fitness coaching classes. All those online learning platforms

including Skillshare target to segmented audiences and build education business as with a

niche focus.

Another trend is, lots of individuals without teaching experience are empowered to create a

business. Most instructors on Lynda and Skillshare are practitioners and experts in their

areas without any teaching experience before, but “instructors are paid for their courses on

an ongoing basis”. Skillshare guarantees the average annual earning is $3,500, and some

star instructors could earn a healthy living from Lynda.com earnings.

TARGET AUDIENCES Profile target audiences

According to metrics found on Alexa.com, the primary demographic visiting skillshare.com is

female. It is kind of surprising to me because as I see many instructors who come from the

creative industry are male. Also, people who come from graduate school and college are

mainstream rather than those with no/some college degree.

Further, as indicated in the metrics above, visitors of skillshare are also interested in art and

entertainment areas such as photography specifically. People with computer and electronics

background might be the secondary audiences who seek for digital creative courses.

While 32.6% of visitors come from the United States, skillshare has a broader reach in

Europe, South America, and Asia. The second largest community of Skillshare is India, and

the remaining top 5 is United Kingdom, Mexico, and Canada.

To summarize, the primary target audiences are female from graduate school or college who

seek to learn and improving their creative skills. The major areas they care about are

photography and computer technologies skills, which might be helpful in the audiences`

workplaces.

Audience Profile Competitor Comparision

In comparing the audience demographics for skillshare.com, lynda.com ,and coursea.org,

some factors are quite distinctive. In regard to the gender of audiences, the primary

SKILLSHARE WEBSITE ASSESSMENT 10

audience of skillshare and coursera is female while lynda.com is mainly visited by male

audiences. For audiences` education background, visitors with college or graduate degree

are almost the same, but Coursera`s visitors with graduate school background are quite

outstanding. For the browsing location, Lynda is mainly accessed at home and workplace,

while visitors of Skillshare and Coursera are usually accessing the site at home.

Skillshare

Lynda.com

Cousera.org


In term of visitors` geography, these three charts display how popular the websites are in

different areas. The primary users of these three America based websites all come from the

States; while skillshare`s American visitors occupied the highest share (32.6%). India is in

the second place in these three rank. Especially, according to the “Rank in Country,”

Coursera in India is the most popular than others. Surprisingly China is the third largest

audience group in Coursera, but it failed to rank in the top 5 audience geography of

Skillshare and Lynda. To summarize, we can see Coursera is more world-wide focused than

the others while Skillshare is still limited to North America and lacks a wider global reach.

INTERNAL & EXTERNAL BENCHMARKS Internal Benchmark

To establish internal benchmarks, business owners should build a comparative tool about

the business performance over time. To define the internal benchmark of Skillshare, I would

mainly focus on the business and communication objectives which are related to the

performance of its communication vehicles. Additionally, the engagement of the Skillshare

community is also an important benchmark. So here are some benchmark I would measure:

Business Objective driven:

● How many members join the community each year?

● How many instructors join in the community each year?

● How many course videos are provided on the platform each year?

● How many downloads are there of the mobile app?

● What is the revenue each year? Communication Objective driven:


● What is the frequency of the community members` interaction?

● How many page views by each visitor per day?

● How much time are they spending on courses in total?

● What is the ratio of new to returning visitors?

● How is the traffic accessed via social media? External Benchmarks

According to Paine (2011), to measure the external benchmark, it would be ideal to

benchmark two to three competitors including “a stretch goal, a peer company, and an

underdog who`s just beginning to nip at your heels.” (p.37) As the number of benchmarks in

this project are limited, I selected two competitors in the online learning market, lynda.com,

and coursera.com.

As the market leader, Coursera is an online learning community which offers massive open

online courses for publics. Coursera partner with top universities and organizations to

provide academic courses including physics, engineering, humanities, medicine, biology,

social sciences, mathematics, business, computer science, digital marketing and other

subjects.

The peer company lynda.com is an online education company offering video courses in

software, creative, and business skills. The company founded in 1995 and merged by

Linkedin for $1.5 billion. Now Lynda.com offers more than 4,000 courses for over 4 million

people.

I utilized site comparisons analysis on Alexa to evaluate the historical traffic trends of

Skillshare, Coursera and Lynda. The table displays that coursera.org ranked as a dominant


position which is best ranked among these three websites, while skillshare is much lower

than the others two competitors.

The table below presents a strict forward overview of these websites` traffic performance:

skillshare lynda coursera

Global Traffic Rank 10,089 1,144 774

Pageviews per User 4.67 6.96 5.55

Bounce Rate 39.40% 36.30% 29.30%

Time on Site 5:00 7:08 9:09

Facebook Likes 24,374 311,113 55,881

Source: alexa.com

Key Performance Indicators (KPIs) The appropriate and specific key performance indicators are tied to output, outtake and

outcome measures. (Paine, 2011) In order to establish appropriate and specific criteria of

success, I derive the KPIs according to the communication objectives, audience persona,

internal and external benchmark with Paine`s measurement methodology.


Communication Objectives

Outputs KPI Attitudes KPI Behaviors KPI

Raise brand awareness amongst creative professionals

Strength of branding visuals and messages

concision of the interface operation

Richness of courses content and variety of category

Degree of motivation to visit the website

Degree of motivation to share with friends

Degree of Motivation to follow social media channels

Percent of new visitors

Percent of referred visitors

Percent of visitors clicking on Facebook ads

Lead attendance and reinforce visitor relationship with the community

Richness of recommendation content

Activity of Facebook page

Reliability and profession of instructors

Degree of motivation to refer other friends to like the page

Degree of motivation to interact with community members

Degree of motivation to post own works to “Project Gallery”

Percent of repeat visitors

Number of video classes comments

Number of “project gallery” works

Generate sales leads Design and ease of use of “get start” landing page

Relative attractiveness of calls to action

Design of membership promotion banner

Level of motivation to register membership

Motivation to jump to homepage from social advertorial

Level of motivation to referral friend to register membership

Percentage increase in membership sign-ups

Number of visitors clicking on the promotion banner

Percentage of referred membership (“Give a month, get a month” promotion)


MEASUREMENT TOOLS AND KEY DATA Survey

As Paine (2011) describes, “awareness refers to a person`s knowledge of a brand or

message and is only measured by a survey.” (p.37) The first measurement tool I

implemented is a survey which measures brand awareness and engagement of skillshare

website. The survey covers several attitudinal KPIs including the degree of motivation to visit

the website, the degree of motivation to share with friends, the degree of motivation to follow

its` social media channels.

The survey was designed on Surveymonkey, which including 10 questions in total. As the

target audiences of Skillshare are mainly served for creative professionals, I distributed

the pre-test survey to 10 classmates and colleagues. The complete version of the survey

with results can be found in Appendix A.

The first two questions were designed to measure the familiarity of survey participants with

skillshare.com. It helps to understand the initial awareness of skillshare and finds out some

strength competitors which mentioned in the second question. The graphs below represent

only 30% of participants familiar with skillshare, with 60% of participants are target

audiences of online learning website.


The third question is designed to measure the degree of motivation to follow social media

channels. The chart below indicates that with low brand awareness, skillshare reached its

target audiences mainly through Facebook and Google search engine. At the same time,

there are 5 respondents state that they are referred by “friends”, “classmates” and

“word-of-mouth”. That is quite a range of referred visitors.

The next three questions are used to measure the strength of website`s design and content.


After reviewing the homepage, I want to diagnose survey participants about the strength of

website design (#4 question), the strength of website`s key message (#5 question) and the

richness of website`s content (#6). The Majority of response states that both the visual and

content of the website is appealing and identifiable, which trigger over 80% of participants to

have a depth navigation.


Then I moved to measure the motivation to form a committed relationship with skillshare

website. I implemented multiple choices questions, likert scale and open-end question in the

following four questions, which helped me to understand whether these survey participants

had an expectation establishing a satisfying relationship with skillshare. In term of the intent

of participants to register membership of skillshare.com, 66.66% of respondents were

interested in this service. In term of the motivation to recommend this website, 90%

participants felt like to share with others.

Then I utilized the likert scale to measure which elements or sections were most engaging

for visitors. The “course content”, “visual design” and “easy of use” were top rated on the list.


Heuristic assessment Heuristic assessment is a usability measurement method to identify usability problems in the

user interface design. I implemented a heuristic assessment to assess the above KPI matrix

especially the usability of the website and its` brand identity. The complete version of the

heuristic assessment with results can be found in Appendix B.

In this assessment, I listed ten questions which are which on the scale of 1-5, with 5 being

the most effective. The table below displays the grand total score of each of these three

websites. Coincidently, both the score of lynda.com and coursera.org got 46, followed by

skillshare with the score of 37 in total. Obviously, lynda and cousera have better performance

on usability while skillshare still has a plenty of room for improvement.

When we go through the detailed heuristic assessment results, there are some findings

come outstanding. Although the overall performance of skillshare is worse than lynda and

cousera, skillshare get score of 5 on the “content category” question. In term of the activity of

social channel, skillshare gets the lowest score comparing with other two websites.

Additionally, each of website gets a relatively low score on the readability of website text.


Interpretation and Recommendations Both the heuristic assessment and survey revealed some trends by the data. By measuring

output KPIs in the heuristic assessment, the graph below presented the usability of skillshare

which demonstrates the strengths and weaknesses of skillshare website. The graph

indicates that skillshare achieved a good performance on the strength of branding visuals

and messages, concision of the interface operation and richness of content. However,

skillshare failed to meet the KPI on social media promotion, membership services, search

function and readable experience.


Further, the survey result also presents an interesting phenomenon of the process of

website`s engagement. With the ongoing navigation, participants` attitude turn to be more

positive to the website, and they also intend to have a depth relationship with skillshare.

However, during the engagement stage from the “active” level to the “committed” level,

website failed to form a committed relationship with visitors.

The table below is a partial summery of skillshare KPI performance:

Good Performance Bad Performance

Output KPIs

The strength of branding visuals and messages

concision of the interface operation

Richness of courses content and variety of category

Richness of recommendation content

Attitude KPIs

Degree of motivation to visit the website


Degree of motivation to share with friends

Level of motivation to register membership

Motivation to jump to homepage from social advertorial

Recommendation

Base on above results, if skillshare intends to achieve its communication and business

objectives, there are some aspects need to strengthen and improve:

To raise brand awareness amongst creative professionals, skillshare needs to put more

efforts on reaching new audiences through social media and search engine. With lower initial

brand awareness, even skillshare is good at engaging new visitors to have depth navigation,

the reach of audiences is still far behind its` competitors. Meanwhile, as half of survey

participants are referred by friends, I recommend this website to launch a promotion

campaign which reward free trails to referred visitors. Further, I encourage skillshare to have

a precise optimize on the Google search result into “creative”, which could be more easily to

target to creative professionals.

In order to generate greater sales leads, I suggest skillshare be more aggressive on its

membership promotion. It not only needs to improve the benefits of membership services,

but also to promote the membership through “call-to-action” optimize, promotion banner

design and wider social buzz. The shopping functionality should be easy to use and provide

convenient checkout process. Moreover, I think the project-based learning model is quite

competitive in the online learning market while it is not highlighted its promotion campaign

and social advertorial. I recommend skillshare to take this feature as the most powerful

benefit of the membership to attract more users.


Visual Dashboard

Dashboard visual #1

In the first visual dashboard, I selected one attitude KPI and two behavior KPIs from KPI

matrix. As the motivation to share with friends would impact on the number of referred

visitors and memberships, these related metrics represented the trend of skillshare`s depth

engagement. At the same time, I utilized the metrics of coursera`s referred visitors as the

external benchmark. This graph demonstrates the correlations among the referred visitors

and memberships.


Dashboard visual #2

The second visual dashboard is used to measure the perception of website visits through

Facebook. I selected one output KPI, one attitude KPI and one behavior KPI. Theoretically,

the activity of Facebook page might impact on the audiences` motivation and behavior to

visit the website through the social channel. With the fairly internal benchmark, this graph

demonstrates the increasing trend of social media visits in the one year period.


References

(n.d.). Retrieved December 20, 2015, from

http://www.forbes.com/sites/tjmccue/2014/08/27/online-learning-industry-poised-for-10

7-billion-in-2015/

(n.d.). Retrieved December 20, 2015, from https://en.wikipedia.org/wiki/lynda.com (n.d.). Retrieved December 20, 2015, from https://en.wikipedia.org/wiki/heuristic_evaluation

5 Keys to Raising Brand Awareness | Brand Strategy with e-Miles. (2013, June 21).

Retrieved December 20, 2015, from

http://blog.e-miles.com/5-keys-to-raising-brand-awareness/

Competitive Intelligence. (n.d.). Retrieved December 20, 2015, from

http://www.alexa.com/siteinfo/skillshare.com#?sites=coursera.org&sites=lynda.com

Coursera - Free Online Courses From Top Universities. (n.d.). Retrieved December 20,

2015, from http://www.cousera.org/

Make Better Decisions with the World's #1 Survey Platform. (n.d.). Retrieved December 20,

2015, from https://www.surveymonkey.com/

Master real-world skills with hands-on projects. (n.d.). Retrieved December 20, 2015, from

http://www.skillshare.com/

New skills. Improved skills. Now. (n.d.). Retrieved December 20, 2015, from

http://www.lynda.com/

Paine, K. D. (2011). Measure what matters: Online tools for understanding customers, social

media, engagement, and key relationships. Hoboken, NJ: Wiley.

Sign In. (n.d.). Retrieved December 20, 2015, from

http://www.alexa.com/comparison/skillshare.com#?sites=coursera.org&sites=lynda.co

m

Appendix A: Survey SurveyMonkey

Q1 Is this your first visit to www.skillshare.com?

Answered: 10 Skipped: 0

Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

Yes 70.00% 7

No 30.00% 3

Total 10

1 / 10

SurveyMonkey

Q2 In the past 3 months, have you ever visit online learning website?


Yes

No

If yes, please indicate the...

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Yes 20.00% 2

No 40.00% 4

If yes, please indicate the online learning website(s): 40.00% 4

Total 10

# If yes, please indicate the online learning website(s): Date

1 coursera.org 12/19/2015 9:57 AM

2 myneu 12/18/2015 11:28 AM

3 PS 12/18/2015 10:53 AM

4 coursera 12/18/2015 10:14 AM

2 / 10

SurveyMonkey

Q3 How do you know about skillshare.com? Answered: 10 Skipped: 0

Facebook

Twitter

Instagram

Google results

Other (please specify)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Facebook 20.00% 2

Twitter 0.00% 0

Instagram 10.00% 1

Google results 20.00% 2

Other (please specify) 60.00% 6

Total Respondents: 10

# Other (please specify) Date

1 seaeching for designing courses online 12/18/2015 12:02 PM

2 Friend 12/18/2015 12:01 PM

3 classmates 12/18/2015 11:28 AM

4 friends 12/18/2015 11:16 AM

5 Others' recommendation. 12/18/2015 10:53 AM

6 word-of-mouth 12/18/2015 10:14 AM

3 / 10

SurveyMonkey

Q4 Do you find the website design visually appealing?


Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Yes 80.00% 8

No 20.00% 2

Total 10

4 / 10

SurveyMonkey

Q5 Can you identify the key message "creative" on the home page?


Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Yes 70.00% 7

No 30.00% 3

Total 10

5 / 10

SurveyMonkey

Q6 After reviewing the home page, how likely are you to explore the website?


Extremely likely

Very likely

Moderately likely

Slightly likely

Not at all likely

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Extremely likely 10.00% 1

Very likely 70.00% 7

Moderately likely 10.00% 1

Slightly likely 10.00% 1

Not at all likely 0.00% 0

Total 10

6 / 10

SurveyMonkey

Q7 How interested are you in the membership service?


Extremely interested

Very interested

Moderately interested

Slightly interested

Not at all interested

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Extremely interested 0.00% 0

Very interested 33.33% 3

Moderately interested 33.33% 3

Slightly interested 22.22% 2

Not at all interested 11.11% 1

Total 9

7 / 10

SurveyMonkey

Q8 How likely are you to recommend skillshare website to others?


Extremely likely

Very likely

Moderately likely

Slightly likely

Not at all likely

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Extremely likely 10.00% 1

Very likely 40.00% 4

Moderately likely 40.00% 4

Slightly likely 0.00% 0

Not at all likely 10.00% 1

Total 10

8 / 10

SurveyMonkey

Q9 Please rate how engaging the following items on skillshare.com.


Visual design

Course content

Profession of instructors

Easy of use

Membership benefit

Promotion

0 1 2 3 4 5 6 7 8 9 10 Not at all

engaging Not very engaging

Slightly engaging Somewhat engaging Very engaging Total Weighted Average

Visual design 0.00% 0

10.00% 1

30.00% 3

30.00% 3

30.00% 3

10

3.80

Course content 0.00% 0

10.00% 1

20.00% 2

40.00% 4

30.00% 3

10

3.90

Profession of instructors

0.00% 0

30.00% 3

20.00% 2

30.00% 3

20.00% 2

10

3.40

Easy of use 10.00% 1

0.00% 0

20.00% 2

30.00% 3

40.00% 4

10

3.90

Membership benefit 0.00% 0

30.00% 3

40.00% 4

30.00% 3

0.00% 0

10

3.00

Promotion 0.00% 0

30.00% 3

40.00% 4

20.00% 2

10.00% 1

10

3.10

9 / 10

SurveyMonkey

Q10 Please comment on the strengths of this website and/or ways to improve this

website. Answered: 7 Skipped: 3

# Responses Date

1 no 12/19/2015 9:29 AM

2 I suggest to add a simple introduction for the membership before we start doing each steps. 12/18/2015 12:02 PM

3 diversify key contents 12/18/2015 11:28 AM

4 very clear and organized, easy to identify the content I need 12/18/2015 11:16 AM

5 visually attractive 12/18/2015 10:53 AM

6 i feel its a little cluttered/ overwhelming. 12/18/2015 10:49 AM

7 very simple and easy to identify what is it for but lack of more categories to explore 12/18/2015 10:14 AM

10 / 10

Appendix B: Heuristic Assessment

Scoring: On a scale of 1 to 5 (with 1 being the least effective and 5 being the most effective)

skillshare Lynda Coursera 1. Navigation is clear and simple while headings are informative and describe the content.

4

5

4

2. The visual appearance supports brand identity.

4

5

4

3. The category of content is clear and diverse.

5

5

5

4. The course platform is easy to use and provide recent updates.

4

5

5

5. The website appears to be actively on social channels.

3

5

5

6. The website provides opportunities to provide feedback through live chat, class views, blog comments and contact information (email, telephone number, etc.)

4

4

5

7. The website provides an interactive and personal learning experience.

4

4

5

8. The website clearly describes the benefits of membership, with several ‘calls to action’.

3

5

4

9. Course information and content can be searched for effectively by various means.

3

4

5

10. The text is clear and easy to read or skim.

3

4

4

Education

Communication Dashboard Project- Skillshare Website Assessment