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this will help you to know which model communicate....used for ad.
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COMMUNICATION AND MODEL OF ADVERTISEMENT
MADHU RAWAT MANPREET KAUR ALI SHATAB NOOR SHABINA SHAIKH HEENA ANSARI
DERIVATION
COMMUNICATION IS DERIEVED FROM LATIN WORD “ COMMUNIS “ WHICH MEANS TO MAKE COMMON, TO TRANSMIT ,TO IMPART.
COMMUNICATION
ACCORDING TO PETER LITTLECOMMUNICATION IS THE PROCESS BY WHICH INFORMATION IS TRANSMITTED BETWEEN INDIVIDUAL OR ORGANISATION SO THAT THERE IS UNDERSTANDING RESPONSERESULTS.
MODELS OF COMMUNICATION IN ADVERTISING
1. AIDA MODEL2.DAGMAR MODEL3.HIERARCHY EFFECTS MODEL
A.I.D.A MODEL.(1898)
AIDA
DAGMAR MODEL(1961)
RUSSELL COLLEY(1961) DEVELOPED A MODEL.
DAGMAR
DEFININGADVERTISINGGOALSMEASUREDADVERTISINGRESULTS.
DAGMAR
HIERARCHY EFFECT MODEL
HOWIT
WORKS?