Embed Size (px)
Citation preview
Bringing science to life
Communicating risky science with new media
Media140 - Brisbane
27 April 2011
Bringing science to life
Einstein once said…
"If you can't explain it simply, you don't understand it well enough."
Media140 Workshop, Brisbane 227 April 2011
Bringing science to life
People
1. Find out their concerns and needs2. Listen3. Interact4. Group people5. Clarify how they want to be involved6. Use people’s expertisewww.climatekelpie.com.au
27 April 2011 3Media140 Workshop, Brisbane
Bringing science to life
Planning
1. Deal with internal concerns
2. Acknowledge uncertainties
3. Put information into perspective
4. Release information early
5. Take care when simplifying
http://climateadvisors.lefora.com/
27 April 2011 4Media140 Workshop, Brisbane
http://www.earn.onlinewebmarket.net/wp-content/uploads/2010/06/caution.jpg
Bringing science to life
Process
1. Develop a team approach
2. Keep processes open
3. Use consensus
4. Use conflict
5. Recognise emotions
6. Be personal rather than bureaucratic
7. Respond to input
http://climatechampionsprogram.ning.com/MediaI140 Workshop, Brisbane 527 April 2011
http://personalisedlibraries.files.wordpress.com/2011/01/discussion.jpg
Bringing science to life
Crisis scenarioThe problemNew disease found in 6 people in Cairns in July 2011 Identified as “Dog Diphtheria”, originating from BaliTransmitted between dogs and humans through contactCauses mild rabies-like symptoms in most cases but can cause
death – particularly in young, old and ill; 5 people sick, 1 dead(170,000 people live in Cairns; July is peak tourist and
conference season with 15,000 visitors from 43 different countries; there are 3.5M dogs in Australia)
Your jobPair up and work out the 3 main ways you would manage this
issue, and what social media tools you would use or not
27 April 2011 6Media 140 Workshop, Brisbane
http://dogsloveforever.com/wp-content/uploads/2009/12/sick-dog.png
Bringing science to life
Tweet/email/text us with score /10 and 1 recommendation for next time…
[email protected] [email protected]
@JenniMet @RobbieMitch
jenni.metcalfe robbiemitch006
0408 551 866 0419 375 196
27 April 2011 7Media140 Workshop, Brisbane
Econnect Communication Pty Ltdwww.econnect.com.au
So what did you think?
