Upload
brendan-m-sullivan
View
5.371
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Communicating in Networks for my Organizational Communications class.
Citation preview
Communicating in NetworksBrendan Sullivan
Introduction
Shift from face-to-face to virtual networksEmergent, informal, and interdependentNetworks are crucial for communication
Small-Group Communication Networks
Groups of five peopleFour types of small-group communication:
◦Circle◦Wheel◦Chain◦All-Channel
Small Group Communication Networks
A
B
C
DE
Circle
A
B C
ED
Wheel
A B C D E
Chain A
B
C
DEAll-Channel
Emergent Communication Networks
Grow from formal/informal communicationEmphasis on connections between peopleSo-called organizational “grapevine”Referred to as the “rumor mill”
Analyzing Communication Networks
Informal communication is fluidFormal communication is infrequentEmergent communication concerns
◦Overall patterns of interaction◦Communication network roles◦Content of communication networks
Analyzing Communication Networks
Patterns of Interaction◦Cliques emerge as a result of communication◦Communication networks vary widely in density◦Density influences employees◦Extraorganizational networks
Contacts from the industry or community
Analyzing Communication Networks
Communication Network Roles◦Affects one’s experience of work◦The more connected, the more secure◦Four types of communication roles in networks:
The isolate Group member Bridge Liaison
Analyzing Communication Networks
Content of Communication Networks◦Develop around specific topics of communication◦Important in terms of sense-making process◦Group members are in the mainstream◦The isolates hold radically different interpretations
Interorganizational Communication Networks
Enduring transactions, flows, and linkagesVary in openness, density, interdependenceSensitive to environmental jolts
◦Affecting the entire companyOne company provides serviceThe other provides delivery of a productCommunication can occur through inter-
company hiring
Interorganizational Communication Networks
Organizations are likely to turn to alliances◦Mergers◦Acquisitions◦Joint ventures
Interorganizational groups are great for dialogue
The Networked Society
Definition of “network” is always changingGlobal communication is now online
◦Information seeking◦Relational development
Thousands of virtual gathering places◦MySpace, Facebook, Twitter
The Networked Society
The bad side…◦Critics mourn the demise of local communities◦Potentially disastrous consequences◦Online terrorism
Recruiting Staying connected with new members
Networks and the NWSF
The NWSF needed network communicationFacebook/TwitterAllows reach to a larger audience
◦Globally◦Demographically