Overview of Tools, Slide �1COMM464Julio Viskovich

Class 3: Overview of Tools

Discussion Today’s Readings !

The New Anti-Spam Law in Canada: A Primer for Email Marketers

How does this impact email marketers in Canada?

What Successful Brands Know About Blogger Outreach: 6 Short Case Studies

Why is it so important for brands to activate bloggers as advocates?

Facebook Display Ads vs Google AdWords

When would you use social ads like Facebook Ads vs Google AdWords?

Jetstar Finds Success With HootSuite

Why is it important for brands to manage social with a platform like HootSuite?

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Overview of Tools, Slide �2COMM464Julio Viskovich

Overview of Tools, Slide �3COMM464Julio Viskovich

Overview of Tools, Slide �4COMM464Julio Viskovich

Overview of Tools, Slide �5COMM464Julio Viskovich

Overview of Tools, Slide �6COMM464Julio Viskovich

Overview of Tools, Slide �7COMM464Julio Viskovich

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Overview of Tools, Slide �8COMM464Julio Viskovich