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Visitor Retention and Growth Quiz Location: https://byui.az1.qualtric s.com/SE/?SID=SV_eDosIwro swoKs2V

Comm 380 Vistor retention and growth presentation

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  • 1. Visitor Retention and Growth Quiz Location:https://byui.az1.qualtrics.com/SE/?S ID=SV_eDosIwroswoKs2V

2. Overview Visitor Retention Reports Return Frequency Report Return Visits Daily Return Visits Visit Number Sales Cycle Unique Customer Reports The Customer Loyalty Report 3. Return Frequency Report Shows how frequently people return to site. Only repeat visits appear Six periods possible periods Longer than 1 month Less than 1 day 1 to 3 days 14 days to 1 month 7 to 14 days 3 to 7 days 4. Return Frequency Report Demo 5. Return Visits Report Shows total number of return visits during a time period Excludes any visit that was number one Important if you get traffic and conversion from people who have already been to site before. 6. Return Visits Report Demo 7. Daily Return Visits Shows visitors who make visits within 24 hours of his or her previous visit. Handy for sites that update content daily (i.e. news) 8. Daily Return Visits Demo 9. Visit Number Report Shows the overall number of times that a visitor has been to the site. Indicates that their (n)th visit occurred in the specified time period. 10. Visit Number Report Demo 11. Unique Customer Reports Shows purchases completed by Unique customers Calculated using cookies Returning customers during the selected time period will NOT be counted 12. Unique Customer Reports Continued 13. Unique Customer Report Demo 14. The Customer Loyalty Report Tells whether sales come from New, Return, or Loyal Customers Shows the (n)th purchase was made during the selected time period 15. The Customer Loyalty Report Demo 16. Advanced Customer Loyalty Report Demo 17. Questions