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Communication Technology
Past – The lack of technology made it very difficult for people to communicate. (Ex. smoke signals, letter writing, telegraph, etc.)
Present – As technology has innovated in our society, we are able to communicate with people all around the world. (Ex. e-mail, phone calls, video chat)
Future – In 2025, I believe that people can put chips in their body and it will allow them to call and text without an actual phone.
Uses and Gratifications Theory
Definition: Explains how people use media for their need and gratification. Affective Needs – emotions, pleasures, and
other moods. Personal Integrative Needs – self-esteem. Social Integrative Needs – need to socialize
with family, friends, and relations in society. Tension Free Needs - means of stress relief.
Examples of Uses and Gratifications Theory in 2025
Video Games Interactive video game experience.
Cell Phones Invisible earpiece that connects to a watch that has all the capabilitiesof a smart phone.
Tablets Will allow holographic chat withothers.
Media Dependency Theory
Definition: An internal link between media, audience, and a large social system. Individual – the media has the ability to satisfy
the audience’s needs. Social Stability – the audience reconsider their
beliefs, practice, and behaviors when strong social change, conflicts, riot, or election which will force to re-evaluate and make new decisions.
Active Audience – chooses the media dependence on their individual needs and other factors such as economic conditions, society, and culture.
Examples of Media Dependency Theory in 2025
Twitter Will become the #1 sourcefor all news.
Instagram Will be the #1 source for all photo galleries.
Facebook Will take the place of allbusiness websites and virtualadvertisement.
Social Learning Theory
Definition: People learn from one another, via observation, imitation, and modeling. Attention – various factors increase or
decrease the amount of attention paid. Retention – remembering what you paid
attention to. Reproduction – reproducing the image. Motivation – having a good reason to imitate.
Examples of Social Learning Theory in 2025
The Classroom All textbooks will be replaced withsmart tablets for interactive learning.
Film Study in Football Players will be able to study filmthrough virtual reality goggles.
Driver’s Education All classes will have driving experience simulators for virtuallearning.
Works Cited
Cherry, K. (n.d.). Albert Bandura's Social Learning Theory. Retrieved August 9, 2015, from http:// psychology.about.com/od/developmentalpsychology/a/ sociallearning.htm
Media Dependency Theory. (n.d.). Retrieved August 9, 2015, from http://communicationtheory.org/media- dependency-theory
Uses and Gratification Theory. (n.d.). Retrieved August 9, 2015, from http://
communicationtheory.org/uses-and-gratification-theory/