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SCHEMASA cognitive framework that helps organize and interpret information.

Allows us to take shortcuts in interpreting the vast amount of information.

Focus only on things that confirm our preexisting beliefs and ideas.(i) May contribute to stereotypes(ii) Makes it difficult to certain new information

SOCIAL INFLUENCEOccurs when ones emotions, opinions, or behaviors are affected and influenced by social groups.

Seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales and marketing.

PERSUASIONThe action or fact of persuading someone of being persuaded to do or believe something.

COMFIRMATION BIASConfirmation bias is the tendency to search for, interpret, or prioritize information in a way that confirms ones beliefs or hypothesis.

INTRINSIC MOTIVATIONSelf-desire to seek out new things and new challenges, to analyze ones capacity, to observe and to gain knowledge.

Driven by an interest or enjoyment in the task itself, and exists within the individual.

OBSERVATIONAL LEARNINGOccurs through observing the behavior of others and repeating those actions.

DOWNWARD COUNTERFACTUAL THINKINGFocuses on how things might have been much worse.

Recognize the consequences could have been more undesirable, improves mood momentarily.