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Living on the edge
Final briefing
Final Briefing, April 30th, 2013M.S. Sustainability Management
Columbia University in the City of New York
Living On The Edge Capstone
Saami Sabiti, Adriana Kliegman, Melissa Boo, Steve Burke, Melisa Pernalete, Esperanza Garcia, Derrek Clarke, Floren Poliseo, Joseph Persaud,Henry Gordon-Smith (PM), Challey Comer (DM)Faculty Advisor: Lynnette Widder
What is “Living on the Edge”
Challenge Mission Strategies PlatformContext
HIGH
LOW
NEAR FAR
PROBABILITY OF ACCESS TO SUFFICIENT SERVICES
DISTANCE FROM URBAN CORE
What is “Living on the Edge”
Challenge Mission Strategies PlatformContext
HIGH
LOW
NEAR FAR
PROBABILITY OF ACCESS TO SUFFICIENT SERVICES
DISTANCE FROM URBAN CORE
An Opportunity for Sustainable Development
Challenge Mission Strategies PlatformContext
HIGH
LOW
NEAR FAR
OPPORTUNITY FOR “LEAP FROG” DECENTRALIZED TECHNOLOGIES
PROBABILITY OF ACCESS TO SUFFICIENT SERVICES
DISTANCE FROM URBAN CORE
Isla UrbanaLocation: Mexico CityNormative: Insufficient water infrastructureAlternative: Rainwater harvesting
Sistema BiobolsaLocation: Puebla Normative: Synthetic fertilizers, deforestationAlternative: Biodigester to provide methane and compost
The Yansa GroupLocation: Ixtepec, OaxacaNormative: Subsistence, dispossessionAlternative: Community owned wind farm
Alternative Technologies on “The Edge”
Challenge Mission Strategies PlatformContext
Removing Barriers
Social Valuation
Policy Support
Normalization
Their Challenges
Metrics
Mapping
Messaging
Our Strategies
Challenge Mission Strategies PlatformContext
Strengthen three social entrepreneurs through dynamic communications strategies
that will empower them to leapfrog sustainable alternative technologies on the urban-periphery
Challenge Mission Strategies PlatformContext
Capstone Goal
Current State
Biggest Communications Challenge: Garner government supportAttract institutional clients
Current communications: • Customer-to-customer endorsement• Lack clear template to present
community impact to government
Challenge Mission Strategies PlatformContext
Strategy Snapshot
Challenge Mission Strategies PlatformContext
Strategy Benefits
Community Impacts:• Increased water security• Sustainable jobs and skills• Time and money savings
Client Benefits:• Quantify and visualize impact • Predict future need• Influence government policies
CUSTOMERS
GOVERNMENT INVESTORS
ISLA URBANA
Challenge Mission Strategies PlatformContext
Current State
Current communications: • Word of mouth• Demo events• Minimal online Efforts
Biggest Communications Challenge: Convincing new users
Challenge Mission Strategies PlatformContext
Strategy Snapshot
Integrated Communications Strategy:1. Illustrated Guide2. Social Media3. Mobile Communications4. Online Community5. Payback Tracking6. Online Virtual Tour7. Future Business
Challenge Mission Strategies PlatformContext
Strategy Benefits
Community Impacts:• Increased self-reliance• Less waste• Revenue, time, and quality of
life increase for users
Client Benefits:• Reach a wider audience• Convey impacts through
storytelling
CUSTOMERS
GOVERNMENT INVESTORS
SISTEMA BIOBOLSA
Challenge Mission Strategies PlatformContext
Current Communication:• Website • Community meetings • Surveys and interviews
Biggest Communications Challenge: Demonstrating value of a future wind farm prior to revenue gain
Current State
Challenge Mission Strategies PlatformContext
Strategy Snapshot
Assess Community
Needs
Define Metrics and Targets
Set Impact Timeline
Baseline Community
Data
Implement Programs
Quantify Improvements
Challenge Mission Strategies PlatformContext
Strategy Benefits
Community Impacts:• Empowerment• Resilience & Self-reliance
Client Benefits:• Multiple communication platforms• Adaptable stakeholder messaging
COHORTS
CUSTOMERS
GOVERNMENT INVESTORS
YANSA
Challenge Mission Strategies PlatformContext
METRICS MAPPINGMESSAGING
FLEXIBLE ADAPTABLEREPLICABLE
Cross-Client Value
Challenge Mission Strategies PlatformContext
Website
Challenge Mission Strategies PlatformContext
Partners Toolbox WorkshopContext
#LOTEC
