A2 Pre-production Tasks Feedback

Student Name: COLQUHOUN Cameron

Task 1 – Pre-production: Research & Planning Evidence on blog

1. Similar Products – music video analysis y

2. Genre Analysis (including genre & digipak research) y

3. Target Audience y

4. Annotated lyrics y

5. Drafts y

6. Storyboards y

7. Shotlist Missing

8. Layouts – floor plan y

9. Locations y

10. Costumes y

11. Props Missing

12. Actors Redo

13. Equipment Missing

14. Production schedule y Teachers comments

1. Coldplay - analysis using narrative codes and theorists. Some nice detail

on codes used and relation to narrative. Vance Joy – analysis of video with imagery and some technical elements

discussed using aspects of Goodwin’s theory – with some use of screen grabs as evidence to the analysis. Clear understanding shown though at times lacks good in-depth detail.

2. Some good if brief detail of Indie Folk using Prezi, concise research. Early influence added but seems very basic. Needs more on links to culture, and

images. Please add Post has been added on digipaks and adverts, which again shows some good clear understanding of task and conventions used but at times too

descriptive. 3. Nice detail into audience, with interests and a ‘typical’ audience member

shown - info seems to be taken from stereotype but you need to more actual research – please add

4. Lyrics have been annotated well, showing camera shots and ideas.

5. Evidence of ideas drafting, with some reflection on comments. 6. Storyboard shows action with good technical detail, good variety of shots

that follow genre video conventions, shots don’t always match info. 7. Missing 8. Floor plans show room and arrows – but what do arrows mean? Add detail

9. Great images for location choices with good info on choices. 10. Lovely detail on masks to be used but nothing on what they will be wearing

– please add. 11. Missing 12. No detail on why actors chosen – please add detail.

13. Missing 14. Production schedule is complete with great detail for production, but

pre/post given little detail.

Overall this is a good body of work, well done. Good use of technologies throughout. At this stage you are just missing an equipment list showing what you

will use during the production stage. You also need to add more detail to where requested.

You could add additional content such as a risk assessment. Good clear blog that is easy to navigate.

Mark out of 20: 12/20

Teacher name: M Drummond Date: Jan 2017

Student action plan for improvement

Shotlist has been added – list added with detail on shot type, movement and brief

description. Could have been presented more clearly. More links to culture have been added for genre analysis – slides amended and added showing links to culture and fashion

The “Hipster culture” has been added to target audience research – post has been amended with more detail on audience, sources added

Floorplans have the arrows with the text boxes to highlight what they are – post has been amended but still no sense of where actors/cameras will be Props list improved – brief detail on props to be used

Actors chosen have a brief summary – very basic, no real detail on why they were chosen other than they are friends Equipment list has been added – brief post added with detail as to why equipment

chosen

Final mark out of 20: 14 Date: Feb 2017