FONT AND COLOUR ARE AN IMPORTANT ELEMENT IN SENDING YOUR INTENDED MESSAGE TO THE AUDIENCE IN A FORM

THEY CAN UNDERSTAND.

Colour and Font

New vs. Old

Font Font

Century

Century Gothic

Bolder

Thick/ thin strokesOld style

Even width strokes

Plain Modern

The ‘Century’ font is more of an old fashioned style font in comparison to ‘Century Gothic’ which is more modern. However Century is easier to read when it is a smaller size. The more modern font, Century Gothic, is a lot more simple.

Blackadder ITC

A B C D E F G H I J K L M N O P Q R S T U V W X Y ZFont This is an example of a script font, which looks classical and elegant. This would suggest that the type of magazine may be classical or jazz music. Therefore this wouldn’t be suitable for my magazine as the genre is rock; this font doesn’t convey the right meaning for a rock magazine. As well as this, this type of font is difficult to read when it is in a small size.

coverlines

Display Font

MastheadTitle

Display fonts are used to grab the audience’s attention, so they should only be used for the masthead or the main coverline. Another reason they are used is for emphasis, so all of the coverlines on the front cover would not be in a display font.

Hand lettered fonts.

Bradley Hand ITC Forte Informal RomanLucida Handwriting

Lucida Calligraphy

Magneto Mistral

MV Boli

Rage Italic Hand lettered fonts would be effective for an editorial, because it adds a human element to the letter. Furthermore it is relatable to the readers so it feels more personal. For a rock magazine I think that a font such as ‘Forte’ would be effective because it is in a bolder style, it looks like it has been written with a marker or thick pen. I think this would work well in a rock magazine because it relates to the genre sometimes being heavy and loud. If I was doing a pop magazine I would use a font like ‘ Bradley Hand ITC’ because it is a lot softer and thinner, it goes with the genre better.

Size

Size Size

Within magazines, size replicates importance. For example, the masthead on a magazine is one of the biggest features whereas the coverlines are smaller. Size on the front cover of a magazine is important- it also makes features more eye-catching.

Colour scheme

Different colour schemes can present who your target audience is. For example, pink may represent is aimed at a female demographic. The colours used can also suggest what kind of age group you’re targeting, bright green may suggest a younger audience.

Purple is a stereotypically girly colour and the magazine also has light pink and mint green features.

The bright green looks disgusting and stands out from the rest of the magazine. Neon yellow is also used which is bright too. This suggests the magazine is for young boys.

The dark purple is a more sophisticated colour than the first magazine because it is more deep. The colours aren’t very bright on the cover suggesting an older female target audience.

Complimentary colours

Using complimentary colours makes the magazine cover easier to read and it looks more attractive. Also, colours can represent different things.Colours like this are relaxing.

Colours like this are hot and energetic

Choices

This example of a masthead is not a successful example, because the colour of the background is dull, dark and uninteresting. This doesn’t go well with the name ‘Girl time’ because it is not a colour that represents young girls- its not bright, fun or happy and it doesn’t draw your attention. There is also a lot of empty space in the background which makes it even more dull and uninteresting. The masthead is wrote in an off- orange colour and it blends in with the background making it unnoticeable. Furthermore it is once again not associated with young girls for the same reasons I previously mentioned. As well as this, the name doesn’t have capital letters- it just looks unprofessional.

Girl time• The colours look grey,

unemotional and they do not represent what would be in a young girls magazine.

What does work

Potential different font colours (rock magazine)

Potential colours

I could use black as this seems like a colour that is consistently used. As well as this it is often associated with rock music. E.g. black veil brides, Black Sabbath, leather jackets, black make up. Some connotations of the colour black is power, death, evil and mystery. However black usually has a negative connotation.

I could use red as a colour in my magazine because it is used throughout all the rock magazines. Red represents energy and anger, which is similar to the type of message that the music conveys. As well as this red can represent love and this genre is usually passionate about music which is evident in live performances.

Orange would be effective because it is bright and stands out on the cover. It is also similar to red. Orange is sometimes used in puffs too so that it draws attention.