2. Title The title should be bold Easily readable, big enough
to read, not too big that it takes over advert Should link to topic
Attract audience attention
3. Channel logo Should match other ones produced E4, bottom
right/middle right. Contrast from the image Easily readable Should
be there so audiences now where to watch it
4. Image Should capture tone and topic of documentary Certain
colours to make connotation to certain things Shocking but simple,
make the audience think
5. Tagline Biggest text on the image It must catch the
audiences attention Must link to the image, and topic Can be
funny/clever
6. Tagline Biggest text on the image It must catch the
audiences attention Must link to the image, and topic Can be
funny/clever