CODE AND CONVENTIONS

FRONT COVERS

BILLBOARDFRONT COVER

• All Billboard mastheads are the same, they use the same font, and are mainly placed in the same position.

• They all feature a main model image on the front page as the main feature, all pictures use direct address by using eye contact.

• The page uses minimal text which can draw the reader into the magazine as it leaves them interested as to what's inside due to the small teaser texts.

Masthead- Bold, big and easily identified as ‘Billboard’ magazine. A few letters have been hidden by the model (Katy Perry) however it is still recognisable due to the font and style as all billboard magazines have the same masthead.

Cover lines- Shows what's in the magazine, gives a certain amount of information.

Main image- Eye contact creates direct address with audience, Katy Perry's pose reflects the accessory's she wears the flowers; the innocent pose how she's leant back conveys the idea of nature.

Colours- the pink background and pink flowers show feminine element which may be trying to target the target audience of females.

Teaser line- teasers the reader into wanting to know the full details inside the magazine, intrigues them. Puff- Another method used to

display what content is in the magazine, it’s a medium size to get the attention of readers.

CRACK FRONT COVER

• The mastheads of crack magazine all either are filled or outlined with white. This signatures the brand of ‘crack’ magazine as it helps readers recognise.

• All front covers feature one model, this is the main trend across all front covers of ‘crack’ however some special additions might include extra models.

• Lots of the front covers include direct address using eye contact however the front cover featuring Nicolas Jaar does not use this technique but in fact has changed the camera angle instead.

• All front covers use minimal text, either just a name or a name and a little bit of information about the content but still a small amount of writing.

Masthead- bright white stands out against dull back ground.

Main image- (direct address)eye contact looking straight into readers eyes, makes the magazine feel personal increasing the possibility of buying

Feature-Bright vibrant red hair contrast the rest of the image, background and surrounding the image. Stands out makes a main feature of the front cover

Sub title- The only piece of text on the page apart from the masthead, same colour as masthead, the colour white also complements the t-shirt of the model.

Background- has an ombré lighting which fades from dark to bright/ bottom to top.

Body language- Linking hands, other models portrayed in the picture but cannot see their faces however they contribute to the final image and create a complex layers which adds more interest and could be a significant sign to what the magazines content inside is.

CLASHFRONT COVER• All Clash front covers have the same

font as a masthead, this again is how it identifies itself as a brand; by using the same colour and font helps the magazine become more recognisable as customers will associate that font with that colour as ‘Clash’.

• The main teaser line has the same font but a different type of shadowing this applies for all the front covers. The main teaser line has a pattern of being a popular and famous singer/band.

Masthead- Bold, bright, dominant on page.

Cover lines- minimal content on front of page due to main attraction of models face.

Main image- Eyes directed at the masthead e.g. name of the magazine brand, the close up makes the model recognisable

Main cover line- introducers main attraction of magazine a popular band, entices customers who are fans of the band. Different font adds value to the importance of having this band featured in the magazine.

Barcode - Allows shop to scan and the customer to buy the magazine, flipped on side and made smaller to draw less attention.

Background – the pale colour enhances the main image with the dark features.

FLYFRONT COVER• The masthead is always in the same

font however the fonts vary in colour. The size of the font takes up the whole of the top of the magazine, making a statement of the brand.

• This magazine is leading on from the theme of indie magazines (Clash and Crack)

• The minimal text on the front covers draws the attention more to the main image.

Masthead- bold, distinct, white to make the name pop out.

Main image- direct address eye contact, connects with the audience, maybe could be a psychological effect to make the customer buy the magazine.

Main cover line- only one cover line which reduces the text on the page, minimal text so more attention on main image.

Background- colour is a vibrant blue which makes everything else pop out due to the bold bright colour. The blue of the cover line and the blue of the back ground links the two together.

TERMINOLGYMastheadTitle of the magazine, sits normally at the top of the page.

Cover Linesshort statements found on the cover of the magazine that allude to or describe the articles inside.

Teaser LineAlso shows what’s inside but is more enticing, teases he buyer as they want to know what's inside which will mean more copies sold.Main Image

This is the main photo on the front cover of the page the one which is full page length and is the main feature.

PuffOther method to also show what's inside but is made bigger and more appealing to draw attention towards it.

BarcodeNormally quite discreet in the corner on the front page but its so when the customer goes to buy the magazine this can be scanned.

BackgroundThis makes the image and rest of the content pop out on the page the background varies from one bold colour or a gradient effect. But mainly they’re plain to make everything else stand out.