Class1 B - Dismantleing website to its components

Mastering Web marketing http://www.SEOforClients.com/blog/

© Aji Issac of SEOforClients.com

Dismantling website

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When you type SEO for Clients what happens? How does it give you a page that contains my stupid pic and not so stupid PPT?



Own domain Vs third-party

• Hubpages• Squidoo• Blogspot (You can have your domain here)• Wordpress.com etc• Secret: Big advantage of third party pages.

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5 Sweet Devils

1. Choose a domain name2. Choose a registrar3. Choose a Name servers4. Choose a Hosting server5. Get a File transfer software (FTP client,

FileZilla)

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1) Choosing a domain name• Think of a domain name that is Good (Will give you the points to think in next slides)• Example.com (com is known as Top level domain or TLD, actual address is example.com.) • Read left to right, . controls .com, .com controls example.com, example.com controls

subdomain.example.com and so on ….

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2) Domain Registrar

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2) Lets choose registrars

• ICANN is top boss (non-profit org)• A domain name registrar is a

company, accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) or by a national ccTLD authority, to register Internet domain names. (Read Wikipedia)

• Cost $3 - $20+ ($10 for .com is ok, for other TLDs, different)

• Lets go for godaddy.com

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Godaddy

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1) Register at Go daddy – Get your username and password

2) Login with your username and password3) Search and see if it available4) Without buying other things just buy the

domain by click next and next ..5) They will give you a control panel, update

whois address etc



Godaddy management

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Note: Very powerful section, don’t share with anyone. You control it.



Godaddy management

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3) Name servers

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Name Servers

• In simpler terms, changing the Nice domain names to number (IP)

• Two name server changes: – At registrar level that tells the world who will

decide (DNS) the IP of the domain– At name server (DNS) that defines the IP of the

domain.

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At registrar level

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At registrar level

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At AsmallOrange Level

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IP (Hmmmm…..)

• (In simper terms) Each computer gets an identity on web, big hosting companies buy these IPs.

• On Internet if someone says 212.222.212.121 (It will lead to a computer that has this IP address)

• When you connect to the internet you get an identity – Terrorist are caught like this.

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Hosting

• Web server (Someone who is listening when you say http://www.SEOforClients.com) … It is listen at a port 80 (default). So http://www.SEOforClients.com:80 is same. HTTPs at 443.

• Let’s simplify it.

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© Aji Issac of SEOforClients.com04/11/23 17

You buy space and data transfer here



File transfer to your hosting folder

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Important points while choosing a domain name

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1) Phone test

SEOforclients or SEO4clients (numeric)- Avoiding hyphens- Creativity Vs Simplicity- Brand name

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2) Bill board test- scan-ability- Associative

theory of memory

Redirection helps here.

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3) Viral effect test (Remarkable)

- Almost9months.com- TooManyBalls.BlogSpot.com- WhyDidTheKitchedCrossTheRoad.com- MPkaCV.com

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4) Easy to remember test

- GoodMorningBible.com- BibleGateWay.com

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5) Your name, get it right

- StXaviersCollegeCalcutta.com and StXaviersCalcutta.com and StXaviersKolkata.com (2 available, one bought by domain sellers

- Airtel.com goes to vodafone.es- Competitors are looking at you.

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6) Topic based

- SEOforClients.com- SEObook.com- Mortgage.com

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7) Brand

• Keep the center brand website and have other websites that support your topical products. Not mini sites ok.

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8) .org, .in, .us etc, get it

• Big business should reserve some important domains as soon as it comes, like .mobi, .org, .in, .uk etc

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Lets choose a registrar

1. Just check the reputation in the market2. For big business choose premium registrars

… People say other create problem3. Bigger issues (Not covering), (Ask for WMW

discussion from me)

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Lets choose a hosting partner

• Bandwidth• Space• Price• Support• Downtime• Speed• Location• Cpanel• Backup

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Cpanel

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Summary of the class

• Third party pages or own domain• Dismantling website (Domain, registrar, name server, hosting,

ftp client)• Choosing domain name, hostingExercise:1. Think of a domain name for your interest, we will book it next

week.2. Lets create a page on hubpages, squidoo, blogspot,

wordpress.com – And see how it ranks

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Next class

1. Signs of success for a website2. How businesses are different and needs

different strategies?

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Thanks for data/image

• pluggd.in• verveconsultants.com• atomthought.com

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Education

Class1 B - Dismantleing website to its components