Class 2

Introduction to E-Business

E-Commerce

The use of Internet and the web to transact business.

More formally digitally enabled commercial transactions between and among organisations and individuals.

Digitally Enabled Transaction

Commercial Transaction

Unique Features of E-commerce Technology

Ubiquity

Global reach

Universal standards

Information richness

Interactivity

Information density

Personalization/customization

Major Types of E-commerce

Business to Business. B2B

Business to Consumer. B2C

Business to Government. B2G

Consumer to Consumer. C2C

Customer to Business. C2C

Business to Employee. B2E

Business to Business. B2B

B2B is that model of e-commerce whereby a company conducts its trading and other commercial activity through the internet and the customer is another business itself.

Business to Consumer. B2C

Visiting the Virtual Mall

Customer Registers

Customer Buys Product

Merchant Processes the order

Credit/Debit card is processed

Operations Management

Shipment and Delivery

Customer Receives

After Sales Service

Business to Government. B2G

Professional affairs conducted between companies and regional, municipal or federal governing bodies.

Business to government typically encompasses the determination and evaluation of government agency needs,

the creation and submission of proposals and the completion of the contracted work

Consumer to Consumer. C2C

Customer sells directly to other customers via

online classified ads

auctions

selling personal services or expertise online.

Customer to Business. C2B

Consumer-to-business (C2B) is a business model where an end user or consumer makes a product or service that an organization uses to complete a business process or gain competitive advantage.

Business to Employee. B2E

Exchange of intra firm information with

employees over the internet or an intranet.

term of employment,

benefits,

policies,

operation manuals,

company newsletter

Advantages of E-Commerce

24 X 7

Global Reach

Cost of acquiring, serving and retaining customers

An extended enterprise is easy to build

ERP

SCM

CRM

Advantages of E-Commerce

Disintermediation

Improved Customer Service to your Client

A technology based customer interface

The customer controls the interaction

Knowledge of Customer behaviour

E-Commerce Opportunities for Industries

Financial Services

Stock Trading

Banking

Legal and Professional Services

Tour and Travel

Healthcare

E-transitional Challenges for Indian Corporate

Internal Resisting Issues

Bureaucratic Wrangles

Cultural Changes

Not Many Are Prepared

Lack of skills and Training

E-transitional Challenges for Indian Corporate

External Driving Factors

Big Business

Global Market

Value for Money

No-entry barriers

IT Act 2000

An Act to provide legal recognition for transactionscarried out by means of electronic data interchangeand other means of electronic communication,commonly referred to as "electronic commerce",which involve the use of alternatives to paper-basedmethods of communication and storage ofinformation, to facilitate electronic filing ofdocuments with the Government agencies andfurther to amend the Indian Penal Code, the IndianEvidence Act, 1872, the Bankers' Books EvidenceAct, 1891 and the Reserve Bank of India Act, 1934and for matters connected therewith or incidentalthereto.

Important Concepts of IT Act, 2000

Electronic Record

Secure electronic Record

Digital Signature

Secure Digital Signature

Certifying authority

Digital signature certificate

Electronic Market

E-Business Info Structure

Scalability

Reliability

Hosting

Storage

Security

Web Servers

Databases

Middleware

App Servers

ASP

E-Business Infra Structure

CRM

ERP

EAI (Enterprise application Integration)

E-Procurement

Financial Control

Business Intelligence

Supply Chain Management

E-Business Design

Value Proposition

Customer Segments

Customer Priorities

Organisational Capabilities

E-Business Interlocking Layers

E- Business Design

E-Business Infrastructure

E-Business Infostructure

Reversing the Value Chain

In- house core competencies

Rigid Infra/ Processes

Product/ Service

Channels Customers

Customer Needs

Integrated Channels

Products/ Services

Flexible Infra/Process

es

Outsources/ In-house core competencies

Traditional Business Design

E-Business Design

Shifting Customer Service Expectations

Past

Present

Future

• Ease of use

• Reliability

• Basic Functionality

• Excellent Support

• Quality Products

• Service Orientation

• Self Service

• One to One Marketing

• Value

E Commerce Website Development

Process

Research

Architecture

Design BuildE-commerce

WebsiteLaunchRequirements

Research

Architecture

E-commerceWebsite

ArchitectureRequirementsResearchRequirements

ArchitectureRequirementsResearch

Industry Trends

Target Audience

AudienceSegmentation

Competitor Analysis

SEO Keywords

Research

1 5

2 4

3

IndustryProducts

Price Supply

Trends


1


Socio-economics

Productspurchase frequency

Quality vs

price

UnderstandingTarget Audience

DemographicsAge

Gender

Internet savvyMobile useTablet use

2

Primary

Secondary

Tertiary

TargetSegmentation


3

Key word identification

Search volumes

Competition

SEO


4


Advertisinge-shotsOffers

Website functions

User experience

Social media presence

Online competitor

analysis

5


Functional / User

Searchand content

Technical

Landing pages

SEO Requirements

1 5

2 4

3

FunctionBasic and advanced

functionality

TransactionalShopping cart

User profile management

(account)Inventory Delivery tracking

Admin functionality


1

ContentSearch

Formats sections

information, descriptions

Content management,

access, authorisations

Basic and advanced

search behaviour,

Content generated

areas


Fast location of information

2


Site security

Password,Shopping cart

Delivery options, tracking

Supportedbrowsers / optimised

Speed – page loading times

Technical

3

Landing Page

Mapping

Layout / structure

Cross linkscohesiveness

Tab contentindexed


4

SEOURL structure

Metadatascripting

Internal search

management

Analyticscode


5


Navigation tree

LabellingFunctional

design

User experience

Architecture

1 4

2 3

Detailed taxonomy

Cluster item groups

Prioritise item groups

Importance placement

order within tree

Quick links, cross links, navigation

aids

Navigation tree


1

Unique taxonomy

label

Label SEO correlation

No overlap links

Labelling


2

Scope

Productpriority

identification

Feature priority

identification

SketchFunctional

design


3

Time

Accuracy Behaviour

SatisfactionUser

experience


4

Research

Architecture

Design Build LaunchRequirements

Presentation

Electronic Commerce & Internet

Marketing

Six E-Commerce Web Sites

Roll No 1:Flipkart

Roll No 2:Amazon

Roll No 3:EBay

Roll No 4:Snapdeal

Roll No 5:Jabong

Roll No 6:Fab Furnish

Presentation

Presentation for 20 Min

Q & A for 10 Min

Presentation would be divided into 6 parts

1. E-commerce web site quality evaluation models

2. Business Strategy

3. Business Model

4. Market Position

5. Revenue Model

6. Technical Evaluation

Ease of use

Navigation

Security Assurance

Content

Design

Easy Search

Reliability

Image Created

Innovativeness

Contact Details

Update Frequency

Availability

Domain

E-commerce web site quality evaluation models

Need to Include

Login Functions

Banner Ads

Feedback Channel

Mission

Target Customers

Product

Infrastructure

E-Marketing Solutions

Design Layout

CRM

2 yrs Income

2 yrs Expenditure

Online Catalogue

Online Ads

Technical Considerations for Evaluating E-Commerce Platforms

Scalability

The product Catalogue

Business User Control

Search

Agility

Reporting and Analytics

Standards

Integration

Interoperability

Synergy

Education

Class 2