74
Potholes & Pecha Kucha Bringing Japanese Efficiency to Your Campus Visit and Presentations Text Trent Gilbert, CXO, Chief eXperience Officer CIVSA 2010 Jeff Kallay, VP Consulting, “Apostle of Authenticity”

CIVSA Potholes and Pecha Kucha

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Page 1: CIVSA Potholes and Pecha Kucha

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

The Chronicle of Higher Education

Read the Chronicle Article

San Francisco Chronicle

SFO Article The college visit - does it do any good Read Jeffs blog post

Los Angeles Times

LA Times Article On vacation -- at a college campus Read Trentrsquos blog post

Los Angeles Times

LA Times Article On vacation -- at a college campus Read Trentrsquos blog post

But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them

Boston Globe

In Step with tradition Campus Tours thriving

New York Times

Read the New York Times Article

US News and World Report

Read the US News and World Report Article

Read UB October 2009 Online

University Business

Five Campus Visit Potholes

1Not Being In Sync

Get In Sync

Students-AdmissionsStories-Stats

People-Programs

2Toxic Levels of Inauthenticity

Watch ldquoTina the Tour Guiderdquo

1980rsquos1990rsquos2010rsquos

Marketing

Branding

Authenticity

History of Higher Education Recruiting Trends

Irsquom an OK lover but afterwards I like to snuggle and talk Me too

AUTHENTICITY

Brands are Mirrors

Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image

ldquoI visited and it felt rightrdquo

Arts amp Science Group Student Poll 2004

ldquoMost Influentialrdquo

ldquoMost Trustedrdquo

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 2: CIVSA Potholes and Pecha Kucha

The Chronicle of Higher Education

Read the Chronicle Article

San Francisco Chronicle

SFO Article The college visit - does it do any good Read Jeffs blog post

Los Angeles Times

LA Times Article On vacation -- at a college campus Read Trentrsquos blog post

Los Angeles Times

LA Times Article On vacation -- at a college campus Read Trentrsquos blog post

But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them

Boston Globe

In Step with tradition Campus Tours thriving

New York Times

Read the New York Times Article

US News and World Report

Read the US News and World Report Article

Read UB October 2009 Online

University Business

Five Campus Visit Potholes

1Not Being In Sync

Get In Sync

Students-AdmissionsStories-Stats

People-Programs

2Toxic Levels of Inauthenticity

Watch ldquoTina the Tour Guiderdquo

1980rsquos1990rsquos2010rsquos

Marketing

Branding

Authenticity

History of Higher Education Recruiting Trends

Irsquom an OK lover but afterwards I like to snuggle and talk Me too

AUTHENTICITY

Brands are Mirrors

Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image

ldquoI visited and it felt rightrdquo

Arts amp Science Group Student Poll 2004

ldquoMost Influentialrdquo

ldquoMost Trustedrdquo

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 3: CIVSA Potholes and Pecha Kucha

San Francisco Chronicle

SFO Article The college visit - does it do any good Read Jeffs blog post

Los Angeles Times

LA Times Article On vacation -- at a college campus Read Trentrsquos blog post

Los Angeles Times

LA Times Article On vacation -- at a college campus Read Trentrsquos blog post

But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them

Boston Globe

In Step with tradition Campus Tours thriving

New York Times

Read the New York Times Article

US News and World Report

Read the US News and World Report Article

Read UB October 2009 Online

University Business

Five Campus Visit Potholes

1Not Being In Sync

Get In Sync

Students-AdmissionsStories-Stats

People-Programs

2Toxic Levels of Inauthenticity

Watch ldquoTina the Tour Guiderdquo

1980rsquos1990rsquos2010rsquos

Marketing

Branding

Authenticity

History of Higher Education Recruiting Trends

Irsquom an OK lover but afterwards I like to snuggle and talk Me too

AUTHENTICITY

Brands are Mirrors

Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image

ldquoI visited and it felt rightrdquo

Arts amp Science Group Student Poll 2004

ldquoMost Influentialrdquo

ldquoMost Trustedrdquo

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 4: CIVSA Potholes and Pecha Kucha

Los Angeles Times

LA Times Article On vacation -- at a college campus Read Trentrsquos blog post

Los Angeles Times

LA Times Article On vacation -- at a college campus Read Trentrsquos blog post

But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them

Boston Globe

In Step with tradition Campus Tours thriving

New York Times

Read the New York Times Article

US News and World Report

Read the US News and World Report Article

Read UB October 2009 Online

University Business

Five Campus Visit Potholes

1Not Being In Sync

Get In Sync

Students-AdmissionsStories-Stats

People-Programs

2Toxic Levels of Inauthenticity

Watch ldquoTina the Tour Guiderdquo

1980rsquos1990rsquos2010rsquos

Marketing

Branding

Authenticity

History of Higher Education Recruiting Trends

Irsquom an OK lover but afterwards I like to snuggle and talk Me too

AUTHENTICITY

Brands are Mirrors

Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image

ldquoI visited and it felt rightrdquo

Arts amp Science Group Student Poll 2004

ldquoMost Influentialrdquo

ldquoMost Trustedrdquo

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 5: CIVSA Potholes and Pecha Kucha

Los Angeles Times

LA Times Article On vacation -- at a college campus Read Trentrsquos blog post

But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them

Boston Globe

In Step with tradition Campus Tours thriving

New York Times

Read the New York Times Article

US News and World Report

Read the US News and World Report Article

Read UB October 2009 Online

University Business

Five Campus Visit Potholes

1Not Being In Sync

Get In Sync

Students-AdmissionsStories-Stats

People-Programs

2Toxic Levels of Inauthenticity

Watch ldquoTina the Tour Guiderdquo

1980rsquos1990rsquos2010rsquos

Marketing

Branding

Authenticity

History of Higher Education Recruiting Trends

Irsquom an OK lover but afterwards I like to snuggle and talk Me too

AUTHENTICITY

Brands are Mirrors

Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image

ldquoI visited and it felt rightrdquo

Arts amp Science Group Student Poll 2004

ldquoMost Influentialrdquo

ldquoMost Trustedrdquo

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 6: CIVSA Potholes and Pecha Kucha

Boston Globe

In Step with tradition Campus Tours thriving

New York Times

Read the New York Times Article

US News and World Report

Read the US News and World Report Article

Read UB October 2009 Online

University Business

Five Campus Visit Potholes

1Not Being In Sync

Get In Sync

Students-AdmissionsStories-Stats

People-Programs

2Toxic Levels of Inauthenticity

Watch ldquoTina the Tour Guiderdquo

1980rsquos1990rsquos2010rsquos

Marketing

Branding

Authenticity

History of Higher Education Recruiting Trends

Irsquom an OK lover but afterwards I like to snuggle and talk Me too

AUTHENTICITY

Brands are Mirrors

Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image

ldquoI visited and it felt rightrdquo

Arts amp Science Group Student Poll 2004

ldquoMost Influentialrdquo

ldquoMost Trustedrdquo

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 7: CIVSA Potholes and Pecha Kucha

New York Times

Read the New York Times Article

US News and World Report

Read the US News and World Report Article

Read UB October 2009 Online

University Business

Five Campus Visit Potholes

1Not Being In Sync

Get In Sync

Students-AdmissionsStories-Stats

People-Programs

2Toxic Levels of Inauthenticity

Watch ldquoTina the Tour Guiderdquo

1980rsquos1990rsquos2010rsquos

Marketing

Branding

Authenticity

History of Higher Education Recruiting Trends

Irsquom an OK lover but afterwards I like to snuggle and talk Me too

AUTHENTICITY

Brands are Mirrors

Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image

ldquoI visited and it felt rightrdquo

Arts amp Science Group Student Poll 2004

ldquoMost Influentialrdquo

ldquoMost Trustedrdquo

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 8: CIVSA Potholes and Pecha Kucha

US News and World Report

Read the US News and World Report Article

Read UB October 2009 Online

University Business

Five Campus Visit Potholes

1Not Being In Sync

Get In Sync

Students-AdmissionsStories-Stats

People-Programs

2Toxic Levels of Inauthenticity

Watch ldquoTina the Tour Guiderdquo

1980rsquos1990rsquos2010rsquos

Marketing

Branding

Authenticity

History of Higher Education Recruiting Trends

Irsquom an OK lover but afterwards I like to snuggle and talk Me too

AUTHENTICITY

Brands are Mirrors

Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image

ldquoI visited and it felt rightrdquo

Arts amp Science Group Student Poll 2004

ldquoMost Influentialrdquo

ldquoMost Trustedrdquo

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 9: CIVSA Potholes and Pecha Kucha

Read UB October 2009 Online

University Business

Five Campus Visit Potholes

1Not Being In Sync

Get In Sync

Students-AdmissionsStories-Stats

People-Programs

2Toxic Levels of Inauthenticity

Watch ldquoTina the Tour Guiderdquo

1980rsquos1990rsquos2010rsquos

Marketing

Branding

Authenticity

History of Higher Education Recruiting Trends

Irsquom an OK lover but afterwards I like to snuggle and talk Me too

AUTHENTICITY

Brands are Mirrors

Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image

ldquoI visited and it felt rightrdquo

Arts amp Science Group Student Poll 2004

ldquoMost Influentialrdquo

ldquoMost Trustedrdquo

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 10: CIVSA Potholes and Pecha Kucha

Five Campus Visit Potholes

1Not Being In Sync

Get In Sync

Students-AdmissionsStories-Stats

People-Programs

2Toxic Levels of Inauthenticity

Watch ldquoTina the Tour Guiderdquo

1980rsquos1990rsquos2010rsquos

Marketing

Branding

Authenticity

History of Higher Education Recruiting Trends

Irsquom an OK lover but afterwards I like to snuggle and talk Me too

AUTHENTICITY

Brands are Mirrors

Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image

ldquoI visited and it felt rightrdquo

Arts amp Science Group Student Poll 2004

ldquoMost Influentialrdquo

ldquoMost Trustedrdquo

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 11: CIVSA Potholes and Pecha Kucha

1Not Being In Sync

Get In Sync

Students-AdmissionsStories-Stats

People-Programs

2Toxic Levels of Inauthenticity

Watch ldquoTina the Tour Guiderdquo

1980rsquos1990rsquos2010rsquos

Marketing

Branding

Authenticity

History of Higher Education Recruiting Trends

Irsquom an OK lover but afterwards I like to snuggle and talk Me too

AUTHENTICITY

Brands are Mirrors

Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image

ldquoI visited and it felt rightrdquo

Arts amp Science Group Student Poll 2004

ldquoMost Influentialrdquo

ldquoMost Trustedrdquo

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 12: CIVSA Potholes and Pecha Kucha

Get In Sync

Students-AdmissionsStories-Stats

People-Programs

2Toxic Levels of Inauthenticity

Watch ldquoTina the Tour Guiderdquo

1980rsquos1990rsquos2010rsquos

Marketing

Branding

Authenticity

History of Higher Education Recruiting Trends

Irsquom an OK lover but afterwards I like to snuggle and talk Me too

AUTHENTICITY

Brands are Mirrors

Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image

ldquoI visited and it felt rightrdquo

Arts amp Science Group Student Poll 2004

ldquoMost Influentialrdquo

ldquoMost Trustedrdquo

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 13: CIVSA Potholes and Pecha Kucha

Students-AdmissionsStories-Stats

People-Programs

2Toxic Levels of Inauthenticity

Watch ldquoTina the Tour Guiderdquo

1980rsquos1990rsquos2010rsquos

Marketing

Branding

Authenticity

History of Higher Education Recruiting Trends

Irsquom an OK lover but afterwards I like to snuggle and talk Me too

AUTHENTICITY

Brands are Mirrors

Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image

ldquoI visited and it felt rightrdquo

Arts amp Science Group Student Poll 2004

ldquoMost Influentialrdquo

ldquoMost Trustedrdquo

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 14: CIVSA Potholes and Pecha Kucha

2Toxic Levels of Inauthenticity

Watch ldquoTina the Tour Guiderdquo

1980rsquos1990rsquos2010rsquos

Marketing

Branding

Authenticity

History of Higher Education Recruiting Trends

Irsquom an OK lover but afterwards I like to snuggle and talk Me too

AUTHENTICITY

Brands are Mirrors

Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image

ldquoI visited and it felt rightrdquo

Arts amp Science Group Student Poll 2004

ldquoMost Influentialrdquo

ldquoMost Trustedrdquo

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 15: CIVSA Potholes and Pecha Kucha

Watch ldquoTina the Tour Guiderdquo

1980rsquos1990rsquos2010rsquos

Marketing

Branding

Authenticity

History of Higher Education Recruiting Trends

Irsquom an OK lover but afterwards I like to snuggle and talk Me too

AUTHENTICITY

Brands are Mirrors

Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image

ldquoI visited and it felt rightrdquo

Arts amp Science Group Student Poll 2004

ldquoMost Influentialrdquo

ldquoMost Trustedrdquo

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 16: CIVSA Potholes and Pecha Kucha

1980rsquos1990rsquos2010rsquos

Marketing

Branding

Authenticity

History of Higher Education Recruiting Trends

Irsquom an OK lover but afterwards I like to snuggle and talk Me too

AUTHENTICITY

Brands are Mirrors

Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image

ldquoI visited and it felt rightrdquo

Arts amp Science Group Student Poll 2004

ldquoMost Influentialrdquo

ldquoMost Trustedrdquo

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 17: CIVSA Potholes and Pecha Kucha

Irsquom an OK lover but afterwards I like to snuggle and talk Me too

AUTHENTICITY

Brands are Mirrors

Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image

ldquoI visited and it felt rightrdquo

Arts amp Science Group Student Poll 2004

ldquoMost Influentialrdquo

ldquoMost Trustedrdquo

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 18: CIVSA Potholes and Pecha Kucha

Brands are Mirrors

Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image

ldquoI visited and it felt rightrdquo

Arts amp Science Group Student Poll 2004

ldquoMost Influentialrdquo

ldquoMost Trustedrdquo

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 19: CIVSA Potholes and Pecha Kucha

ldquoI visited and it felt rightrdquo

Arts amp Science Group Student Poll 2004

ldquoMost Influentialrdquo

ldquoMost Trustedrdquo

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 20: CIVSA Potholes and Pecha Kucha

Arts amp Science Group Student Poll 2004

ldquoMost Influentialrdquo

ldquoMost Trustedrdquo

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 21: CIVSA Potholes and Pecha Kucha

ldquoMost Trustedrdquo

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz 2009

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 22: CIVSA Potholes and Pecha Kucha

ldquoEffectivenessrdquo

Noel-Levitz 2009

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 23: CIVSA Potholes and Pecha Kucha

3Tourbots

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 24: CIVSA Potholes and Pecha Kucha

Invasion of the Tourbots

Read the Article

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 25: CIVSA Potholes and Pecha Kucha

Storytelling isin our blood

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 26: CIVSA Potholes and Pecha Kucha

Students-AdmissionsStories-Stats

People-Programs

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 27: CIVSA Potholes and Pecha Kucha

ldquoI am a man and men are animals who tell storiesrdquo

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 28: CIVSA Potholes and Pecha Kucha

Stories arehow most of

us learn

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 29: CIVSA Potholes and Pecha Kucha

20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 30: CIVSA Potholes and Pecha Kucha

POPPoint of Proof

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 31: CIVSA Potholes and Pecha Kucha

Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 32: CIVSA Potholes and Pecha Kucha

Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 33: CIVSA Potholes and Pecha Kucha

4Bubble-boySyndrome

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 34: CIVSA Potholes and Pecha Kucha

Inform Your Campus

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 35: CIVSA Potholes and Pecha Kucha

Inform Your Campus

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 36: CIVSA Potholes and Pecha Kucha

5Death March

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 37: CIVSA Potholes and Pecha Kucha

Presidential Parade of FavoritesDonrsquot just show the showcase

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 38: CIVSA Potholes and Pecha Kucha

Presidential Parade of Favorites

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 39: CIVSA Potholes and Pecha Kucha

6Death by PowerPoint

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 40: CIVSA Potholes and Pecha Kucha

640

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 41: CIVSA Potholes and Pecha Kucha

Pecha Kucha is the GoalShorter Presentations

Less Talking AtMore Time Out on Campus

More Human

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 42: CIVSA Potholes and Pecha Kucha

Centre College - Centre by the Numbers Prezi

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 43: CIVSA Potholes and Pecha Kucha

5 Steps for Change1 Pecha Kucha is the Goal for all

Admission Presentations2 Become the Pecha Kucha Expert

3 Study Join and Create4 Educate the Rest of Campus

5 Set Presentation GuidelinesRules and Create Templates

Limit Text More Photos More Stories

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 44: CIVSA Potholes and Pecha Kucha

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 45: CIVSA Potholes and Pecha Kucha

Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 46: CIVSA Potholes and Pecha Kucha

Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with link

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo

Page 47: CIVSA Potholes and Pecha Kucha

Potholes ampPecha Kucha

Bringing Japanese Efficiency to YourCampus Visit and Presentations

Text

Trent Gilbert CXO Chief eXperience Officer

CIVSA 2010

Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo