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Futureproofingand evaluation
City UniversityMagazines MA - Online journalism
March 8 2012
Recap of the course
What have we done so far?
1. Social reading
● using Google Reader● using Delicious● using Twitter ● Choosing networks and proposing platforms
2. Defining and serving networks
● Answering questions posed by your community and publishing for them
● Understanding of platforms
3. Content strategy
● How, why and where to contact people in your community
● Using analytics to find stories leads
4. More content strategy
● People● Objectives● Strategy● Technology ● Using all four to build content
5. Multimedia
● Video tools● How web m-media is different● Importance of video and audio, slideshows
6. Mobile journalism
● Reporting from the scene● Using technology to report live● Researching prior to event
7. Data - cleaning and compiling
● Finding datasets, advanced searching● Interrogating data, understanding it● Manipulating the numbers to get news out
8. Data - communicating
● Preparing data to be published● Visualisation techniques
THINK ABOUT STRATEGY
"A plan of action or policy designed to achieve a major or overall aim." -- What did you do?-- Why? What research did you undertake?
THINK ABOUT MEASUREMENT
-- Readership volume (daily, monthly)-- Social footprint (followers, likes)-- Quality of interactions online and socially -- PROVIDE EVIDENCE OF EVERYTHING n.b. use the right terminology, so unique browsers, not "hits"
Your own evaluation
● Talk us through what you did
● What's the thing you're most proud of?● What could you improve on?
● What are you going to do about it
Social feedback (and indie cereal)
"NME reported a 14% drop year-on-year, to 27,650 sales – a 4.7% decline compared to the previous six months"
ABC, July-December 2011
NME.com - 8 million unique browsers in
February (according to Luke)
Community reporting
Multimedia - reporting with confidence
Networking
@JoshHalliday
"[Twitter] was a way to get into those circles without being too pushy… then I got invited down to London and meet people
which I wouldn’t have otherwise as I don’t have friends or family here
You should market yourself in a way that’s likeable… It’s about talking to people about things that you’re interested in, for me it
was media and technology."
More at http://bit.ly/psmithjosh
Self-promotion
Data in action - telling stories
Don't be a churnalist
"If you're a journalist and you re-write the odd press release and make a few phone calls, then I don't like you. I don't want you in my business." Adam Smallman, Lloyds List head of content, Paywall Strategies 2012 Add value in everything you do, don't follow
the crowd.
Don't stop learning
● http://onlinejournalismblog.com/● http://www.journalism.co.uk/● http://blog.digidave.org/● http://www.bbc.co.uk/journalism/
How can you keep on learning new skills?