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CIMA GLOBAL BUSINESS CHALLENGE MAXIMISE YOUR EXPOSURE TO FUTURE BUSINESS LEADERS

CIMA Global Business Challenge 2013_partnership overview

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The CIMA Global Business Challenge is an international business competition designed to bring out the best in the young business leaders of tomorrow. This is a great opportunity for students around the world to showcase their talent in business management. The competition is organised in partnership with Barclays, who share our vision of developing and nurturing young talent around the world. The competition has evolved from eight participating regions around the world in 2009 to 24 regions for the 2013 competition, demonstrating the success and global reach of the challenge. By taking part, not only will you experience what it is like to be a business leader, but you will also get the chance to impress some of the big industry players and leading pioneers in the world of business.

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Page 1: CIMA Global Business Challenge 2013_partnership overview

CIMA GLOBAL BUSINESS CHALLENGE

MAXIMISE YOUR EXPOSURE TO

FUTURE BUSINESS LEADERS

Page 2: CIMA Global Business Challenge 2013_partnership overview

ABOUT

TheCIMAGlobalBusinessChallenge(GBC)isauniqueglobalbusinesscompetitiondesignedtodiscoverandnurturefuturebusinessleaders.ItssuccesshasmadeitoneofCIMA’sannualflagshipevents.Thecompetition,whichisinitsfifthyear,isopentoallstudentsstudyingfortheirfirstdegree.In2012,85%ofentrantswereinterestedinacareerinbusinessmanagement,financeoraccounting(GBC2012surveyofentrants).

2012 STATS

0

5

10

15

20

25

2009

2010

2011

2012

2013

13,744 participants from 630 universities across 22 participating countries/regions

70,206 unique visitors to GBC microsites (English and Chinese language)

7,658 Facebook friends

15,504 Weibo fans

18,500 votes for GBC video competition

AWARDS

GBCTeamChampionsGBCFutureBusinessLeaderGBCVideoCompetition,Judges’ChoiceGBCVideoCompetition,People’sChoice

GBChasgrownoverthelastfiveyearsfromeightparticipatingcountriesto25.

THE GROWTH OF GBC

Page 3: CIMA Global Business Challenge 2013_partnership overview

2013 PARTICIPATING COUNTRIES/REGIONS

AFRICA EUROPE MESANA NORTH ASIASE ASIA AND

AUSTRALASIA

Ghana Ireland Bangladesh MainlandChina Australia

SouthAfrica Poland India HongKong Indonesia

Zambia Russia MiddleEast Malaysia

Zimbabwe UK Nepal Myanmar

Pakistan NewZealand

SriLanka Philippines

Singapore

Thailand

Vietnam13,744 participants from 630 universities across 22 participating countries/regions

70,206 unique visitors to GBC microsites (English and Chinese language)

7,658 Facebook friends

15,504 Weibo fans

18,500 votes for GBC video competition

GBCTeamChampionsGBCFutureBusinessLeaderGBCVideoCompetition,Judges’ChoiceGBCVideoCompetition,People’sChoice

Page 4: CIMA Global Business Challenge 2013_partnership overview

Report submission

Regional final (China, India and Pakistan)

Region/National final (all)

Global final

BENEFITS TO YOUR ORGANISATION

Talent acquisition

•Engagewithfuturebusinessleadersdirectlyanddevelopyourtalentpipeline.

•ActivelyrecruittalentalongsidetopemployerssuchasBarclays,UnileverandTesco.

Increase brand awareness

•Theextensiveglobalandlocaladvertisingcampaignsensureourpartnersengageandbuildbrandawareness.

Corporate social responsibility and diversity

•Makeadifferencebydevelopingfinanceprofessionalsinyourcommunities.

•Takeaproactiveapproachtodevelopingdiversitythroughoutyourorganisation.

THE COMPETITION STRUCTURE

ThecompetitionisbasedonapreviousTestofProfessionalCompetencyinManagementAccountingcasestudy(thefinalexamintheCIMAqualification)whichisadaptedtosuitundergraduatelevel.AllcompetitionmaterialisdevelopedspecificallyfortheGBC.Participantswriteabusinessreportbasedonthegivenscenario.Shortlistedteamsthenprogresstothelocalfinal,wheretheywillpresenttheirreporttoapaneloflocalbusinessleaders.Thewinningteamwillrepresenttheircountry/regionattheglobalfinalandcompetetobecomeglobalchampion.

Page 5: CIMA Global Business Challenge 2013_partnership overview

THE GLOBAL FINAL

TheGBCglobalfinalisthehighlightoftheeventeveryyear.Theglobalfinalistsgettheopportunitytovisitthehostcountry,andnetworkwithpeersandhighprofileemployersfrommultinationalcompanies.Singaporehadthehonourtohosttheglobalfinalin2009,Malaysiain2010,Chinain2011andSriLankain2012.In2013theglobalfinalwillbeheldinSouthAfricaandjudgedbyapanelofglobalbusinessleaders.

‘Icertainlyenjoyedjudgingtheverytalentedaccountant-to-bes.’Szilard Brenner, Senior Audit Manager, Tesco Southeast Asia and GBC global fi nal judge

‘Itwasafabulousevent...ItremindedmejusthowmuchopportunityCIMAgivestosomanykidsaroundtheworld.’Allison Kirkby FCMA, CGMA, Chief Financial Offi cer, Shine Group and GBC global fi nal judge

GlobalBusinessChallenge2012winners

withCIMAPresident

Page 6: CIMA Global Business Challenge 2013_partnership overview

PROMOTING GLOBAL AWARENESS

Thecampaignusesawiderangeofcommunicationchannels,tailoredtosuiteachcountry/regionparticipating,andchangingasthecampaignprogresses.

Channels include:

•Dedicatedmicrosite•Emailcampaign•Face-to-face•Socialmedia•SMS•Advertising

Register for the 2013 CIMA GBC

visit www.cimaglobal.com/gbc2013

for more information

Page 7: CIMA Global Business Challenge 2013_partnership overview

SPONSORSHIP OPPORTUNITIES

•Globalpartners•Regionalandcountrysponsors•Globalfinalsponsors•FutureBusinessLeaderaward•Mediapartners•Airlinesponsor

Todiscusssponsorshippackagesandforfurtherinformationaboutthebenefitscontact:

Hilton YoungGlobalSalesDirector–CIMAMediaSevenPublishingGroupLtdT.+44(0)2077755522M. +44(0)[email protected]

[email protected]

www.cimaglobal.com/gbcwww.facebook.com/cimagbc #cimagbc

Page 8: CIMA Global Business Challenge 2013_partnership overview

AfricaOfficeaddress:1stFloor,SouthWestWing198OxfordRoad,Illovo2196SouthAfricaPostaladdress:POBox745,Northlands2116T:+27(0)117888723F:+27(0)[email protected]

Europe 26ChapterStreetLondonSW1P4NPUnitedKingdomT:+44(0)2088492251F:+44(0)[email protected]

Middle East, South Asia and North Africa356ElvitigalaMawathaColombo5SriLankaT:+94(0)112503880F:+94(0)[email protected]

North Asia1508A,15thfloor,AZIACenter1233LujiazuiRingRoadPudongShanghai,200120ChinaT:+86(0)2161601558F:+86(0)[email protected]

South East Asia and Australasia Level1,Lot1.05KPMGTower,8FirstAvenueBandarUtama47800PetalingJayaSelangorDarulEhsaMalaysiaT:+60(0)377230230/232F:+60(0)[email protected]

CIMAhasofficesinthefollowinglocations:Australia,Bangladesh,Botswana,China,Ghana,HongKongSAR,India,Ireland,Malaysia,Nigeria,Pakistan,Poland,Russia,Singapore,SouthAfrica,SriLanka,UAE,UK,Zambia,Zimbabwe.