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Children's Survey
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Poll of Issues on Children and Families By Bendixen & Associates
August, 2009
22
Methodology
Sample size 1,515 registered voters in Florida likely to vote in
the general election
Dates of interviews July 13 –
August 2, 2009
Margin of error 2.5 percentage points
Languages of interviews English, Spanish, Haitian‐ Creole
Demographics of Florida Electorate
44
Region of Florida
24%
37%
32%
7%
North (Pensacola, Jacksonville, Tallahassee, Gainesville)
Central (Orlando, Tampa‐St. Petersburg, Daytona Beach)
Southeast (West Palm Beach, Ft. Lauderdale, Miami)Southwest (Naples, Ft. Myers, Sarasota)
55
Race / Ethnicity
70%
12% 15%
3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Non‐Hispanicwhite
Black Hispanic Asian / Other
66
Party Registration
43%
43%
14%
Democrat
Republican
Independent /Other
The Importance of Children’s Issues
88
How important of a problem is it to you that Florida has a shortage of quality services for children and families?
62% 26%
0% 20% 40% 60% 80% 100%
Not important
Very / Somewhatimportant
88%
11%
Rating and Ranking of Issues and Services for Children and Families
1010
Needs of Children and Families: Rating the Proposals
Average
Providing health insurance for all children. 8.5
Providing screening for children whose parents are
concerned about their development and treatment for
those with autism, dyslexia, cerebral palsy and other
disorders.
8.3
Providing parenting education programs. 7.5
Improving the educational quality of child care programs
for children from birth to age five.7.4
Improving quality standards for pre‐kindergarten
programs.7.4
Expanding the school year from 180 to 220 days and
lengthening the school day by two hours.6.7
1111
Needs of Children and Families
62%
13%
21%
0%
10%
20%
30%
40%
50%
60%
70%
Health insurance Pre‐K School year
1212
Needs of Children and Families
49%
21%26%
0%
10%
20%
30%
40%
50%
60%
70%
Screening /Treatment
Improving childcare
Parentingeducation
1313
Ranking the Needs of Children and Families
1. Providing health insurance for all children
2. Providing screening for children whose parents are
concerned about their development and treatment for those
with autism, dyslexia, cerebral palsy and other disorders
3. Expanding the school year from 180 to 220 days and
lengthening the school day by two hours
4. Providing parenting education programs
5. Improving the quality of Florida’s pre‐kindergarten programs
6. Improving the educational quality of child care programs for
children from birth to age five
1414
Messages on providing health insurance for all children in Florida
1. We need to provide health insurance for all children in the state because health is the
foundation to child development, learning and future success.
2.
We need to provide health insurance for all children in the state because there are more than
800,000 Florida children without any health insurance coverage today.
1515
Messages on providing screening opportunities for children whose parents are concerned about their development and treatment for those at risk of certain disorders
1. We need to provide early screening opportunities for all children because early diagnoses of special
developmental, physical, or behavioral needs can lead to greater developmental gains and fewer challenges
later in life.
2. We need to provide early screening opportunities for all children because early screening can provide the
majority of parents with the peace of mind of knowing that their child is healthy.
Taxes
1717
After hearing all these proposals, would you support or oppose an increase in your taxes to make more quality services available to children and families in Florida?
50%41%
9%
Support
Oppose
Don't know /No answer
Potential Activism
1919
There may be a campaign in Florida next year to promote quality services for children and families. Would you be supportive of this campaign?
67%
20%
13% Yes, would besupportive
No, would notbe supportive
Don't know /No answer
2020
There may be a campaign in Florida next year to promote quality services for children and families. Would you be supportive of this campaign? By Region of Florida
68% 21%
73% 15%
67% 19%
57% 28%
0% 20% 40% 60% 80% 100%
Southwest
Southeast
Central
North
Yes, would be supportive No, would not be supportive
2121
What would you be willing to do for the campaign to promote quality services for children and families in Florida?
45%
20%
7%
42%
0% 20% 40% 60% 80% 100%
No
Financialcontribution
Communityorganizer
Write electedofficials
Multiple responses accepted
Poll of Issues on Children and Families By The Tarrance Group
August, 2009
2323
Party Registration
43%
43%
14%
Democrat
Republican
Independent /Other
2424
Political Ideology
42%
24%
7%
20%
0% 20% 40% 60% 80% 100%
Conservative
Moderate
Progressive
Liberal
2525
Most Important Issue
2%
4%
11%
11%
12%
50%
0% 10% 20% 30% 40% 50% 60%
Shortage of quality services forchildren and families
Increasing rates of homeinsurance
Cost of medical care andinsurance
High property taxes
Low‐quality of many publicschools
Jobs and Economy
2626
How important of a problem is it to you that Florida has a shortage of quality services for children and families? By Party Registration
67% 21%
46% 34%
76% 19%
62% 26%
0% 20% 40% 60% 80% 100%
Independent
Republican
Democrat
ALL VOTERS
Very important Somewhat important
95%
80%
88%
88%
2727
Needs of Children and Families: Rating the Proposals
Average GOP
Providing health insurance for all children. 8.5 7.2
Providing screening for children whose parents
are concerned about their development and
treatment for those with autism, dyslexia,
cerebral palsy and other disorders.
8.3 7.6
Providing parenting education programs. 7.5 6.6
Improving the educational quality of child care
programs for children from birth to age five.7.4 6.7
Improving quality standards for pre‐
kindergarten programs.7.4 6.5
Expanding the school year from 180 to 220 days
and lengthening the school day by two hours.6.7 6.2
2828
After hearing all these proposals, would you support or oppose an increase in your taxes to make more quality services available to children and families in Florida? By Party Registration
50%
41%
63%
30%
36%
54%
53%
37%
0%
20%
40%
60%
80%
100%
ALL VOTERS Democrat Republican Independent
Support Oppose
2929
There may be a campaign in Florida next year to promote quality services for children and families. Would you be supportive of this campaign? By Party Registration
71% 14%
53% 32%
78% 10%
67% 20%
0% 20% 40% 60% 80% 100%
Independent
Republican
Democrat
ALL VOTERS
Yes, would be supportive No, would not be supportive
