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Share the Gift of Health
Chapter 19: Managing Marketing and Selling Communications
Golda Camille Go
May 9, 2013
www.goldacamillego.blogspot.com/
Photo Source: Google and Healthway Medical
Thursday, May 9, 2013
Managing Marketing and Selling Communications
• Direct Marketing
• Interactive Marketing
• Creating a Buzz (Viral Marketing)
• Word of Mouth
• Personal Selling
Thursday, May 9, 2013
Direct Marketing
• “ is the consumer-direct channels to REACH and DELIVER goods and services to customers without using market middlemen.”
Source: Marketing Management, Kotler and Keller, 13th Ed.
Thursday, May 9, 2013
Direct Marketing
Direct MailCatalog Marketing
Telemarketing
TV shoppingKiosk
Thursday, May 9, 2013
Team of Lead Generation Telemarketers
Team of Wellness Professionals
Catalog, Flyers, Inserts
Concierge/ Kiosk
TV Commercials
Thursday, May 9, 2013
Interactive Marketing
• Easy access
• Personalized and Direct
• Search Ads, Display and Banner Ads
• Catchy and Responsive
Thursday, May 9, 2013
Websites and e-Marketing
Thursday, May 9, 2013
Websites and e-Marketing
Thursday, May 9, 2013
Online PromotionsThursday, May 9, 2013
Creating a Buzz!1 influencer
spreads from one to another...
Compelling information
To the Community
Thursday, May 9, 2013
Word of MouthThursday, May 9, 2013
Personal Selling
• What the prospect has NOW.
• What the prospect ENJOYS most.
• What the prospect would ADJUST
• Who is the DECISION maker.
• What SOLUTION can you offer?
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Summary
• Direct Marketing is the act of DELIVERING and REACHING the products to the consumers.
• Interactive Marketing conveniently reaches out to consumers with direct response from them.
Thursday, May 9, 2013
Summary
• Creating a Buzz is like starting a brushfire!
• Personal selling is understanding what your consumers NEED and what you can offer them.
Thursday, May 9, 2013
Remember this...
Take charge... You’re just one click away!
www.healthway.com.phwww.facebook.com/healthwaymedical
Thursday, May 9, 2013
Share the Gift of Health
Chapter 19: Managing Marketing and Selling Communications
Golda Camille Go
May 9, 2013
www.goldacamillego.blogspot.com/
Photo Source: Google and Healthway Medical
Thursday, May 9, 2013
