Team – Miracle Workers

Welingkar Institute of Management Development and Research (WE School) Mumbai

Name Email Cell phone #

Lydia Jacob lydiasarahjacob@gmail.com 09833639212

Vrushali Nayak vrushalinayak@gmail.com 09769763986

Consolidated Drug Distribution• Refers to the process where pharmaceutical

manufacturers supply dispensing points directly through a limited number of distributors.

• Advantage of this system : The stock is owned by the manufacturer who pays a fee to the distributors for their service.service.

• Implications of this system :1) Large companies can have end-to-end control of the distribution process 2) Price control at the point of sale. 3) Reducing the threat of counterfeiting 4) Realise efficiency improvements in the distribution process

Why should MegaIndia –HealthyUS enter this JV

• Drug distribution venture will be welcomed by companies as it eliminates atleast 1 level in the chain and thus cuts down the cost.

• Boom of medical tourism in India. It has the potential to grow into a $2 billion industry by 2012.

• 70% of the Indian population resides in the rural areas and there are 593,731 inhabited villages in India which is and there are 593,731 inhabited villages in India which is largely untapped market.

• Organised drug retail can flourish if its backbone i.e. the distribution system is in place

• When M&A takes place in pharma sector, the stockists of the two companies add up causing a lot of small companies to go out of business. Hence, the one-stop distribution model which will cater to all companies will be useful to avoid this situation.

Logisitics

• Tie ups with certain companies :1. FastCarry Courier and Cargo Ltd. for its courier

services.2. ACME Cold Chain Solutions Ltd for cold chain

management. ACME has come up with a technology (patented) that enables maintaining desired temperatures of cold storages (8-16 h) desired temperatures of cold storages (8-16 h) without having any dependence on a Diesel Generator (DG) set. This not only saves energy, but also the environment from noise and smoke generated by the DG sets.

Delivery Process

• The model has two main views:• Pharmacy centered-view: in this view, we only model

internal flows of the pharmacy: mobile medicine closet inventory checking and refill, preparation of urgent medicine requests, etc. Medicines and closets are considered as entities while chemists and assistants are considered as resources.considered as resources.

• Transporter centered-view: medicine transportation flows are modelled in this view: it includes delivery by foot in units near the pharmacy, delivery by tractor in neighboring buildings and delivery by truck in other facilities. Transporters are considered as entities in this view.

Future path for Logistics

• The refrigerated (reefer) transport, which forms 12% of the cold chain market, is valued at Rs.12 billion and is expected to reach Rs.48 billion. In terms of volume, current reefer transportation business is about four million metric tonnes and is expected to reach 14 million metric tonnes within five years. Majority of the demand (62.5%) for refrigerated transport is export driven. Hence we can for refrigerated transport is export driven. Hence we can venture into cold chain management at a later stage once.

• Need to use temperature monitoring with automatic reporting, suitable alert systems so that appropriate timely actions are taken in case of deviations. It is proven that such measures improve the quality of cold chain and also minimise wastage in long run.

IT Integration

Components for a web based generic SCMS :� OMS (Outlet Monitor System)• Actual “point of sale” where the goods sold to the

customer. The OMS at each outlet keeps track of the inventory at a particular outlet.

� SMS (Supplier Management System)• A supplier or the provider acts as the source of the raw

materials. The supplier responds and caters to the requests and dispatches new inventory to the outlets on demand.

� CCS (Central Control System)• The CCS forms the core of the system that monitors,

controls and manages the OMS and SMS.

IT Integration

• Step 1:Monitor product sales.• The OMS monitors and records product sales at each

outlet.

• Step 2: OMS sending information.• The OMS sends periodically the current inventory

information to the Central Control System.

IT Integration (Cont)

• Step 3: CCS processing information.• The CCS processes the incoming information to take

delivery decisions.

• Step 4: CCS placing order.• The CCS places order to a supplier.• The CCS places order to a supplier.

• Step 5: Servicing product request.• The SMS processes the product request submitted by

the CCS and dispatches the requested quantity of products to the corresponding outlet.

• Step 6: Order receipt acknowledgement.• The Outlet intimates the order receipt to the CCS.

Entering rural India

• Focus should be more on generic drugs. Branded drugs are relatively expensive. Brands can later push their products when they are ready to pass on the benefits received from the reduction in supply chain costs.

• Distribution in rural markets can be done in two different ways on the basis of types of drugs -1) Drugs that need temperature controlled environment –a. Temperature controlled trucks and vans. a. Temperature controlled trucks and vans. b. Roads – Trucks, and if narrow roads, AC pushcarts

(trolleys) by Acme Cold Chain Solutions Ltd for shorter distances to reach the retailers.

2) Drugs that don’t need temperature controlled environment -All types of transportation facilities like trucks, vans, rickshaws, and even bullock carts if need be.

• Catering to medical stores, Chaupal Saagars, hospitals, melas, haats.

References• http://www.expresspharmaonline.com/• http://www.indg.gov.in/rural-india/number-of-villages• http://www.censusindia.gov.in/Census_Data_2001/Census_data_finder/A_Series/Number_of_Vill

age.htm• http://www.ngpharma.eu.com/article/Consolidated-distribution/• http://www.dnaindia.com/india/report_fresh-veggies-to-storm-homes-in-ac-pushcart_1093446• Cold Chain Infrastructure for Frozen Food: A Weak Link in Indian Retail Sector. By: Rathore,

Jitendra; Sharma, Anamika; Saxena, Karunesh. IUP Journal of Supply Chain Management, Jitendra; Sharma, Anamika; Saxena, Karunesh. IUP Journal of Supply Chain Management, Mar2010, Vol. 7 Issue 1/2, p90-103, 14p

• Redesigning pharmacy delivery processes of a health care complex Vincent Augusto · XiaolanXie

• RFID Adoption by Indian Retailers: An Exploratory StudyChandan A Chavadi and Shilpa S Kokatnur

• Is Web-Based Supply Chain Integration Right for Your Company? by Charles E. Downing• Logistics and Supply Chain Practices In India by Samir K. Srivastava