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A Thousand Words!
Using Highly Visual Techniques to Engage
Chelsea Bjerkan
Project Manager &
Instructional Designer
Kathleen Fortney
Ed.D
Learning Strategist &
Instructional Designer
Molly Heilmann
Practice Director,
Custom Learning
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Agenda
• Guidelines for Effective Visuals
• Transforming Content
• Visual Case Studies
Guidelines for Effective Visuals
DO THIS
NOT THAT
Use visuals that support your message
Focus attention Use contrast to focus and engage
DO THIS
NOT THAT
DO THIS
NOT THAT
Place labels near object
http://blogs.articulate.com/rapid-elearning/warning-using-the-wrong-images-can-confuse-your-learners/?_ga=1.129599884.1603491006.1468270366
DO THIS
NOT THAT
Simplify complex images
DO THIS
NOT THAT
Be consistent
DO THIS
NOT THAT
Text and fonts are part of visual design
DO THIS
NOT THAT
Use visuals to organize complex content
Transforming Content
Think about the learner
Identify what’s most important
Don’t overwhelm the learner
Engage all types of learners
Now It’s Your Turn
Transform the content; think about:
The learner
Most important content
Engaging all learners
Now It’s Your Turn
Transform the content; think about:
Where would you begin?
How would you fix this?
Can you simplify the message?
Visual Case Studies
Process Flow
Before
Process Flow
After
Job Aid
Before
Job Aid
After
Word Cloud
Emphasize words
Word Cloud
Represent data
https://tagul.com
Infographic
Convey Process
http://neomam.com/blog/how-to-write-effective-emails
Infographic
Animated Visual Data
1http://www.100people.org/statistics_100stats.php?section=statistic
s
2https://youtu.be/QFrqTFRy-LU
If the World were 100 People1
50 would be female
50 would be male
26 would be children
There would be 74 adults
8 of whom would be 65 and older
There would be:
60 Asians
15 Africans
14 people from the Americas
11 Europeans
Infographic
Visual Data
http://media.specialolympics.org/resources/reports/reach-
reports/2015_Special_Olympics_Reach_Report_Infographic.pdf
Flipbook
Development Process
Flipbook
Development Process
Flipbook
Before
Flipbook
After
After
Motion Graphic
Before
Motion Graphic
Storyboard
Motion Graphic
After
Motion Graphic
Before
Motion Graphic
Storyboard
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