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Dinah RamirezTraining Specialist Gale Cengage [email protected] x8047
Audio for this webinar will come from your computer speakers and will begin at the start of the session.
Today’s Agenda
What is it?
Ideal for gaining consumer and market insight as users consider• opening a business
• finding an untapped audience for their products/services
• analyzing the shifts and needs of a given population
• and so much more!
Provides users with access to robust and highly-detailed demographic data(spanning the entire U.S.).
What’s in it? Demographics 2010 Census Data Files American Community Survey Data
Consumer Spending, Lifestyles, Attitudes, Brand Preferences MOSAIC lifestyle Categories Simmons National Community Survey
Maps & Geographic Business Intelligence
Business/Household Records
Who should use it?• Established Small Business Owners
• Entrepreneurs/Start-ups
• Professors/Students/Researchers:
Business Economy Sociology Social Work
• Nonprofit Organizations
• Community Leaders
What can you do with it?
• Gather data for a business plan
• Find and analyze demographic information
• Market research with mapping tools
• Generate accurate mailing lists
• Location analysis
• Relocate/Expand a business
• Identify competition
• Track down an address
How can you use it?SCENARIO: A Business School Student is asked to create a new product or service for a new business. They are tasked with writing a Business Plan for this new product or service. Their Business Plan requires a Marketing Plan section where they need to address their Target Market(s) and their marketing strategy.
Target market• Demographics
- age, gender, etc.• Psychographics
- attitudes, interests, lifestyles, etc.• Consumer Spending data • Household incomes• Area Population
Questions?Dinah RamirezTraining Specialist
Gale Cengage [email protected]
Deb Biggs-ThomasMichigan eLibrary & Outreach Coordinator
Randy RileyMichigan eLibrary & Outreach Coordinator
