51
social

CEMA Conference Presentation

Embed Size (px)

DESCRIPTION

This is a presentation I gave at the CEMA (Corporate Events Marketing Association) conference in San Diego in July of 2011

Citation preview

Page 1: CEMA Conference Presentation

social

Page 2: CEMA Conference Presentation
Page 3: CEMA Conference Presentation
Page 4: CEMA Conference Presentation
Page 5: CEMA Conference Presentation

“We won't experience 100 years of progress in the 21st century, it will

be more like 20,000 years of progress”

- Ray Kurzweil, The Law of Accelerating Returns

Page 6: CEMA Conference Presentation

“We now generate as much information every two days as

was generated from the beginning of time to 2003”

- Eric Schmidt, Chairman, Google

Page 7: CEMA Conference Presentation

relationshipmedia

marketingengagement

commerce}

Page 8: CEMA Conference Presentation

larry

a social media marketing agency

Page 9: CEMA Conference Presentation

:) get it right

Page 10: CEMA Conference Presentation
Page 11: CEMA Conference Presentation

decision influence

Page 12: CEMA Conference Presentation

overviewsocial media nowchallengessolutionsstrategymeasurementcool stuff

{

Page 13: CEMA Conference Presentation

the spacepecha kucha

innovations . brands . resources

Page 14: CEMA Conference Presentation

innovations

Page 15: CEMA Conference Presentation

innovations

Page 16: CEMA Conference Presentation

innovations

Page 17: CEMA Conference Presentation

mobile

innovations

Page 18: CEMA Conference Presentation

innovations

Page 19: CEMA Conference Presentation

innovations

Page 20: CEMA Conference Presentation

innovations

Page 21: CEMA Conference Presentation

innovations

Page 22: CEMA Conference Presentation

brands

Page 23: CEMA Conference Presentation

brands

Page 24: CEMA Conference Presentation

brands

Page 25: CEMA Conference Presentation

brands

Page 26: CEMA Conference Presentation

brands

Page 27: CEMA Conference Presentation

brands

Page 28: CEMA Conference Presentation

sales up

106%

brands

Page 29: CEMA Conference Presentation

resources

Page 30: CEMA Conference Presentation

resources

Page 31: CEMA Conference Presentation

resources

Page 32: CEMA Conference Presentation

resources

Page 33: CEMA Conference Presentation

breathe

Page 34: CEMA Conference Presentation

bam! (6:40 flat)

www.larrywblog.com@lardog2000

Page 35: CEMA Conference Presentation

me?

Page 36: CEMA Conference Presentation

challengespeople | knowledge | culture | budget

Page 37: CEMA Conference Presentation

people | knowledge | culture | budget

solutions

Page 38: CEMA Conference Presentation

intern? executive?

Page 39: CEMA Conference Presentation

internal advisor external

people | knowledge | budget

Page 40: CEMA Conference Presentation

strategy

Page 41: CEMA Conference Presentation

goals & planbuild | market | convert

Page 42: CEMA Conference Presentation

measuresales| leads | engagement | benchmarks

Page 43: CEMA Conference Presentation

cool things

Page 44: CEMA Conference Presentation

1

Page 45: CEMA Conference Presentation

2

Page 46: CEMA Conference Presentation

2

Page 47: CEMA Conference Presentation

3

Page 48: CEMA Conference Presentation

3

Page 49: CEMA Conference Presentation

4

Page 50: CEMA Conference Presentation

5

Page 51: CEMA Conference Presentation

[email protected]

@lardog2000