82
PRIVATE/PROPRIETARY Contains private and/or proprietary information. May not be used or disclosed outside of GFR Media LLC, except pursuant to a written agreement. Communications

Categoria Comunicaciones

Embed Size (px)

DESCRIPTION

GFR Media

Citation preview

Page 1: Categoria Comunicaciones

PRIVATE/PROPRIETARY Contains private and/or proprietary information. May not be used or disclosed outside of GFR Media LLC, except pursuant to a written agreement.

Communications

Page 2: Categoria Comunicaciones

2

AGENDA1. GFR Media

2. PR Advertising Market

3. Communications advertising market

4. PR Audience Market

5. Communications Audience market

6. Circulation

7. GFR Media and Communications (Best practices in advertising)

8. Next steps

Page 3: Categoria Comunicaciones

Grupo Ferré Rangel (GFR)

• Grupo Ferré Rangel is a family owned conglomerate in Puerto Rico

• Companies owned by GFR include:– GFR Media - largest and most diversified media company in PR

• Publishes: El Nuevo Dia – Puerto Rico’s principal newspaper, Primera Hora – second largest newspaper, and Indice – largest non-paid newspaper

– Advanced Graphic Printing – a commercial printing company– El Día Directo (EDD) – the largest direct marketing company;

offering service in PR and US– City View Plaza – Commercial real estate company

Page 4: Categoria Comunicaciones

Media Properties

• Media properties account for 35% of the media expenditure in the island– Newspapers dominate investment in media

• Puerto Rico is one of the countries with the highest levels of readership in the world

• El Nuevo Dia is the leading newspaper in the market as measured by circulation, advertising and quality of readership– Leader in Class A, B & C Reach

• Shoppers that insert in the newspaper are the main source of information for purchasing decision in Puerto Rico

Page 5: Categoria Comunicaciones

World’s ReadershipPR is one of the countries with highest levels of readership in the world

Source: World Press Trends - 2007*Based on CMB 2007 – Last Week (Monday to Saturday) readers

85% Countries with population between 3 and 4.5 millions

Page 6: Categoria Comunicaciones

GFR Media has evolved from a newspaper to a content and media company

Page 7: Categoria Comunicaciones

DBMarketing-Analytics

Page 8: Categoria Comunicaciones

DBMarketing-Analytics

• We are the largest and most diversified media company in Puerto Rico

• Leader in newspaper readership: over 2.1 million weekly readers.

• Leader in digital traffic: over 6 million monthly unique browsers.

• Leader in Database: over 2 million people in GFR Media DATABASE.

• Leader in Circulation: over 407k newspapers

• Leader in Social Networks:

• over 2.4 millions fans

• over 600K followers

• over 67K followers

Page 9: Categoria Comunicaciones

GFR Media Platforms

Page 10: Categoria Comunicaciones

GFR Media Newspaper Products

El Nuevo Día• Newspaper of record in Puerto Rico• Primarily island wide home delivered• Leader in audited circulation• Over 1.4 million readers• Audited circulation 184,306 weekly & 207,659 Sunday• Proven results for advertisers

Primera Hora• Leader in single copy circulation

• Primarily in stores and distribution points• Second largest paid newspaper

• Over 1.3 million readers

Indice• Leader in non-paid circulation

• Over 120k daily copies• Over 240k regional copies on Thursday

• Promotional and commercial platform • Flexible distribution• 360 Offering

Page 11: Categoria Comunicaciones

GFR Media Digital Products

elnuevodia.com• #1 most visited site in Puerto Rico• Over 5 Million Monthly Unique Browsers• Leader in Social Media reach

• Over 1.2 Million Facebook Likes• Over 349k Twitter Followers

primerahora.com• #2 news site in Puerto Rico

• Over 2.2 Million Monthly Unique Browsers• Focus on Entertainment and Sports

• Younger audience• Social Media Presence:

• Facebook 756k• Twitter 264k

indicepr.com• Over 500k Monthly Unique Browsers• Responsive design platform• Focus on light news• Social Media Presence:

• Facebook: 240k• Twitter: 10k

Page 12: Categoria Comunicaciones

Mobile

Total Mobile units GFR MEDIA reaches

3,074,96In Puerto Rico

*Source: Junta Reglamentadora de Telecomunicaciones, February 2014**Includes Mobile Web and Native Applications. Source: Comscore and Flurry Analytics. March 2014

4,550,043Monthly Mobile Users

2,910,057 Monthly unique browsers**

1,398,644 Monthly unique browsers**

241,342 Monthly unique browsers**

Page 13: Categoria Comunicaciones

13

Advertising Market Puerto Rico Overview

Page 14: Categoria Comunicaciones

14

ADVERTISING MARKET IN PR 2013

Rate Card$2.1 billions

Real Investment

$602 millions

Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media

Total Advertising spending in Puerto Rico at “rate card” was $2.1B but estimated at $602MM net of discounts – real investment

Page 15: Categoria Comunicaciones

16DBMarketing-Analytics

MARKET SHARE BY MEDIANewspapers have the highest investment at 39% of total “real media investment”

Newspapers21%

Local TV43%

Radio9%

Outdoor5%

Paid TV17%

Internet1%

Others1%

Magazines2%

Cinema0%

2013 - Rate Card

Newspapers Local TV Radio Outdoor Paid TVInternet Others Magazines Cinema

Newspapers39%

Local TV28%

Radio11%

Outdoor6%

Paid TV6%

Internet3% Others

2%Magazines2%

Cinema2%

2013 - Real Investment

Newspapers Local TV Radio Outdoor Paid TVInternet Others Magazines Cinema

Nielsen Adynamics – Jan – Dec. Real investment calculation by GFR Media

Page 16: Categoria Comunicaciones

17DBMarketing-Analytics

Advertising Market in Puerto Rico – Real investmentNewspapers and local TV represent 67% of $602MM total investment.Investment in newspapers grew 3%

Newspapers Local TV Radio Outdoor Paid TV Internet Others Magazines Cinema -

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000 235,782,442

170,530,401

68,978,309

36,582,783 36,040,017

21,000,000 13,600,000 10,768,324 9,600,000

229,668,727

176,041,922

74,742,120

27,424,667 36,553,437

17,300,000 17,000,000 10,282,990 8,000,000

2013 Real investment 2012 real investment

Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media

Page 17: Categoria Comunicaciones

18DBMarketing-Analytics

Business & Consumer Services; 22%

Retail; 15%

Entertainment & Amusements; 13%

Publishing & Media; 12%

Other Categories; 9%

Auto.,auto.access & Equip; 9%

Drugs & Remedies; 6%

Toiletries & Cosmetics; 4%

Tv Networks/stations; 4% Insurance & Real Estate; 3% Foods & Food Products; 2%

2013 – real investment

Top 10 Categories. Share of Investment (SOI)

Business & Con-sumer Services; 21%

Entertainment & Amusements; 15%

Retail; 12%Publishing & Media; 9%

Auto.,auto.access & Equip; 9%

Drugs & Remedies; 7%

Tv Networks/sta-tions; 6%

Toiletries & Cosmet-ics; 5%

Foods & Food Products; 3%

Insurance & Real Es-tate; 3%

Others Categories ; 10%

2013 – rate card

Retail category is the 2nd largest category in terms of advertising expenditure at 15% of total real Media investment

Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media

Page 18: Categoria Comunicaciones

19

Business & ConsumerFrom the advertising perspective.

Page 19: Categoria Comunicaciones

20

Business & Consumer IN PR 2013

The Business & consumer products category spends $124.9MM in advertising a year

Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media

Rate Card$446 millions

Real Investment

$124.9 millions

Page 20: Categoria Comunicaciones

21DBMarketing-Analytics

Business & Consumer Services Category

Newspapers are the prefered media investment (44%) of the category.

Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media

Local TV; 44%

Newspaper; 24%

Paid TV; 14%

Radio; 11%

Outdoor; 7% Magazines; 1%

Rate Card 2013

News-paper;

44%

Local TV; 29%

Radio; 13%

Outdoor; 9%

Paid TV; 5%

Magazines; 1%

Real Investment -2013

Page 21: Categoria Comunicaciones

22

Real advertising investment of the category is $124.9MM a year.Even though advertising investment decreased by 21%, Newspapers investment decreased 2%

Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media

Business & Consumer Services Category

Newspaper Local TV Radio Outdoor Paid TV Magazines

54.9

35.8

16.7

10.7

5.7

0.9

55.9

45.2

19.9

8.5 8.8

0.9

2013 2012

Page 22: Categoria Comunicaciones

23DBMarketing-Analytics

Business & Consumer Services - Sub Categories Communications is the first subcategory that spends advertising with 33% of the total real investment.

Business & Consumer Services : $124.9 MM

Communications & Public Utilities : $41.2 MM

Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media

Communications & Pub-lic Utilities; 33%

Financial; 20%Government Local And

Us; 15%

Organizations (Not Elsewhere Classifed);

13%

Schools & Camps; 13%

Engineering & Professional Services; 6%

Credit Cards & Travelers Checks; 1%Corporate (Not Elsewhere Classified);

0%

Page 23: Categoria Comunicaciones

24

COMMUNICATIONS IN PR 2013The Communications services category spends $41.2MM in advertising a year

Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media

Rate Card$157.7 millions

Real Investment

$41.2 millions

Page 24: Categoria Comunicaciones

Communications CategoryReal advertising investment of the category is $41.2MM a year.Communications category increased its advertising spending in 2013 by 9% vs 2012.

Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media

Newspaper Local TV Outdoor Radio Paid TV Magazines

17.9

12.2

4.3

3.2 3.1

0.1

17

11

3 3 4

0

Telecomunicaciones 2013 Telecomunicaciones 2012

Page 25: Categoria Comunicaciones

Communications Investment

26Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media

TOP 5 players represent 75% of communications total investment.

Claro AT&T T- Mobile Open Mobile Sprint

10,438,336

9,142,837

7,456,182

2,320,890

1,591,777

Page 26: Categoria Comunicaciones

27

TOP financial media investmentNewspapers and local TV are the preferred media to invest. TOP Players investment:

$30.9MMTop players investment in newspapers $14.9MMTop players investment in TV

$9.6MM

Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media

Claro T- Mobile AT&T Open Mobile Sprint Total Otros

32% 31% 30%24%

42%31%

25%

3% 2% 2%

2%

7%

3%22%

44%58%

47%

46%

39%

48%30%

12%

1%

9%

6%

7%

8%8%

1% 0%0%

0%

0%

0%0%

8% 8% 11%22%

4%10% 14%

Local TV Paid TV Newspaper Radio Magazines Outdoor

Page 27: Categoria Comunicaciones

28

Puerto Rico MarketAudiences Overview

Page 28: Categoria Comunicaciones

29

Media Consumption:

INTERNET WEBSITE- ANY RADIO STATION-PAST 7 DAYS

INTERNET WEBSITE- ANY BROADCAST TV- PAST 7 DAYS

MOVIE THEATER-PAST 30 DAYS

MAGAZINE( MONTHY/WEEKLY/BI-WEEKLY)-READ ANY IN THE PAST 7 DAYS

INTERNET WEBSITE-ANY NEWSPAPER- PAST 7 DAYS

WATCHED PAID TV- PAST 7 DAYS

INTERNET-ACCESSED PAST 7 DAYS

Newspaper Cume anydailyaverage sat aver sun

Outdoor Billboards seen past 7 days

RADIO- LISTENED IN THE PAST 7 DAYS

WATCHED LOCAL TV-PAST 7 DAYS

0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0%

7.4%

17.1%

17.8%

24.1%

27.1%

49.6%

59.1%

79.3%

80.8%

91.2%

96.5%

Scarborough – PR Study – 2014 - 1

Newspapers have a 79% penetration in Puerto Rico

Page 29: Categoria Comunicaciones

30

61%

79%

USA Puerto Rico

ReaderShip

USA Puerto Rico

Scarborough – PR Study – 2014 – 1USA. Newspapers Association of America. Past week newspaper print

Media Consumption

• Newspaper (Print) penetration in Puerto Rico is higher than USA by 30%.

Page 30: Categoria Comunicaciones

31DBMarketing-Analytics

94%

GFR MEDIA MARKET SHARE

GFR Media

2.1 Million readers

Newspapers Market Share:

Scarborough – PR Study – 2014 - 1

With GFR Media Newspapers, advertisers reach 2.1 million readers, which accounts for 94% of the total readers (18+) in Puerto Rico.

Page 31: Categoria Comunicaciones

32DBMarketing-Analytics

Monday to Friday readership:

2,166,882

1,489,3541,306,634

839,676

482,508 405,074

Any daily newspaperprint edition

El Nuevo Día Primera Hora El Vocero Índice Metro

Monday to Friday

Scarborough – PR Study – 2014 – 1. Cume readers

M-F audiences are reached with GFR Media Newspapers.

Page 32: Categoria Comunicaciones

33DBMarketing-Analytics

Weekend readership:

Scarborough – PR Study – 2014 - 1

98% of weekend audiences are reached by GFR Media Newspapers.

1,011,916

994,200

Any Sunday newspaper print edition El Nuevo Día

Sunday Readership

984,038

691,836

525,896

Any Saturday newspaper print edition(Current Release Only)

El Nuevo Dia Primera Hora

Saturday Readership

Page 33: Categoria Comunicaciones

34Source: ScarBorough, Release 1 & 2 2013 and 1 2014

2,167

1,489

1,307

840

405

483

0

500

1,000

1,500

2,000

2,500

2013-1 2013-2 2014-1

Thou

sand

s

Cume Readership - Monday to Friday

Any daily newspaper print edition El Nuevo Día Primera Hora El Vocero Metro Índice

Newspapers Cume Readers TrendsEl Nuevo Dia leads newspapers readership

Page 34: Categoria Comunicaciones

1,489,35469% of the market

El Nuevo Día (END)

Source: Scarborough 2014 -1 Cume Readers People 18+

Page 35: Categoria Comunicaciones

1,489,354readers of

Source: Scarborough 2014 -1 Cume Readers People 18+

• 53% are women

• 53% are 25-54 years old

• 53% have a Any College Degree or more (index: 110)

• Bilingual (index: 108)

• “white-collar” (index: 110)

El Nuevo Día Leadership

Page 36: Categoria Comunicaciones

677,528Readers do not read

El Nuevo Día

Source: Scarborough 2014 -1 Cume Readers People 18+

How to reach END Non-readers?

Page 37: Categoria Comunicaciones

446,166

66% of no readers of END are readers of

Source: Scarborough 2014 -1 Cume Readers People 18+

Primera Hora captures the most END Non-Readers

Page 38: Categoria Comunicaciones

446,166

PH Readers, but END Non-Readers

• 52% are women (index: 101)

• 57% are 25-54 years old (index: 105)

• They have an education level of high school or less (index: 104)

• Have difficulties with english (index: 106)

• “Blue-collar” (index: 112)

Source: Scarborough 2014 -1 Cume Readers People 18+

Primera Hora (PH)

Page 39: Categoria Comunicaciones

reach together an impressive majority of readers*

89% Reach

&

Source: Scarborough 2014 -1 Cume Readers People 18+

The Most Effective Combination

Page 40: Categoria Comunicaciones

41Source: Comscore

GFR Media Digital Audiences:

+29%

Jan-2013 Jan-2014

4.9 MM

+6.3 MM

GFR Media unique browsers are growing steadily at a 29% rate YOY

4.6 MM+21%

3.8 MM

372K+1134%

25K

2.3 MM

+35% 3.1 MM

Page 41: Categoria Comunicaciones

42

TelecommunicactionsFrom the audience perspective.

Page 42: Categoria Comunicaciones

95.5%

4.5%

Wireless / Cell Phones Market in Puerto Rico 95.5 % of Population 18+ use a Cell Phone

Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 127,852 wireless/cellphone none users

Page 43: Categoria Comunicaciones

Wireless / Cellphone Market Share

Claro; 39.6%

AT&T; 25.8%

T-Mobile; 18.4%

Open Mobile; 10.0%

Other provider; 7.2%Sprint; 4.1%

Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 127,852 wireless/cellphone none users

Page 44: Categoria Comunicaciones

Atributes %

Customer service

Very important 60.3%Somewhat important 12.8%Not important 9.1%Service coverage area/clarity of signal

Very important 68.0%Somewhat important 7.5%Not important 7.3%Types of phones they offer

Very important 43.9%Somewhat important 22.2%Not important 10.1%Types of service plans

Very important 60.1%Somewhat important 10.9%Not important 7.7%

Wireless / Cell Phones Market in Puerto RicoImportance of provider attributes when choosing provider

Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 127,852 wireless/cellphone none users

Page 45: Categoria Comunicaciones

Wireless / Cell Phones Market in Puerto RicoTypes of apps downloaded to cell phone/mobile device

Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 127,852 wireless/cellphone none users

Games , music , news and weather are the most types downloaded to

cellphone ore mobile device

Types of apps downloaded to cell phone/mobile device

Games 30.6%Music 28.6%News 16.0%Weather 15.9%Entertainment 15.7%Ringtones 14.5%Newspapers 13.8%Movies 11.2%Education 10.7%Shopping 9.7%Maps/GPS navigation 9.3%Other app 9.0%Sports 8.9%Religious 7.4%Exercise 7.3%Travel 6.8%Movie listings 5.6%Kitchen 5.2%Coupons 5.0%Money/finance 4.9%Restaurant 4.8%Work 4.4%Science 4.1%

Page 46: Categoria Comunicaciones

Wireless / Cell Phones Market in Puerto Rico

Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 127,852 wireless/cellphone none users

El Nuevo Día Average Reader

Primera Hora Average Reader

Índice Average Reader

El Vocero Average Reader

Metro Average Reader

Use wireless/cell phone

Yes 33.0% 27.1% 8.6% 15.1% 6.7%

No 30.9% 21.7% 5.1% 10.2% 4.0%

El Nuevo Día and Primera Hora are more effective newspapers in reaching user and non users of wireless / cellphone.

Page 47: Categoria Comunicaciones

Wireless / Cell Phones Market in Puerto RicoWireless/cell phone bill amount last month

Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 127,852 wireless/cellphone none users

El Nuevo Día and Primera Hora are more effective newspapers in reaching user with a bill amount more than $50

Base Total El Nuevo Día Average Reader

Primera Hora Average Reader

Índice Average Reader

El Vocero Average Reader

Metro Average Reader

Wireless/cell phone bill amount last monthLess than $30 445,916 24.7% 24.9% 6.3% 16.6% 3.7%$30 - $49 636,802 30.4% 27.8% 7.0% 14.9% 5.0%$50 - $74 630,264 31.9% 28.5% 7.9% 15.7% 6.5%$75 - $99 338,720 35.3% 27.1% 11.3% 12.9% 12.3%$100 - $149 323,532 40.9% 28.5% 10.7% 14.7% 8.2%$150 or more 315,094 41.1% 24.7% 11.5% 15.2% 7.5%

Page 48: Categoria Comunicaciones

Wireless / Cell Phones Market in Puerto RicoWireless/cell phone carrier - plan to switch next 12 months

Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 127,852 wireless/cellphone none users

El Nuevo Día and Primera Hora are more effective newspapers in reaching users who want switch or no in next 12 month

Base Total El Nuevo Día Average Reader

Primera Hora Average Reader

Índice Averag Reader

El Vocero Average Reader

Metro Average Reader

Wireless/cell phone carrier - plan to switch next 12 monthsYes 514,504 32.9% 32.1% 11.1% 16.8% 8.6%No 2,175,824 33.0% 25.9% 8.0% 14.7% 6.3%

Page 49: Categoria Comunicaciones

Wireless / Cell Phones Market in Puerto RicoWireless/cell phone payment plan currently use

Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 127,852 wireless/cellphone none users

El Nuevo Día and Primera Hora are more effective newspapers in reaching prepaid users and monthly bill

Base Total El Nuevo Día Average Reader

Primera Hora Average Reader

Índice Averag Reader

El Vocero Average Reader

Metro Average Reader

Wireless/cell phone payment plan currently usePrepaid 840,666 28.1% 27.0% 7.4% 16.7% 5.4%Receive a bill/monthly invoice 1,849,662 35.2% 27.2% 9.2% 14.4% 7.3%

Page 50: Categoria Comunicaciones

Wireless / Cell Phones Market in Puerto RicoWireless/cell phone used to access Internet

Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 127,852 wireless/cellphone none users

El Nuevo Día and Primera Hora are more effective newspapers in reaching cell phone users with Internet access

Base Total El Nuevo Día Average Reader

Primera Hora Average Reader

Índice Average Reader

El Vocero Average Reader

Metro Average Reader

Wireless/cell phone used to access Internet

Yes 1,751,400 36.2% 28.9% 9.7% 14.6% 8.0%No 938,928 26.9% 23.7% 6.6% 16.0% 4.4%

Page 51: Categoria Comunicaciones

52

Media used for shopping and buying decision process.

Page 52: Categoria Comunicaciones

Wireless/Cell phone Users consider Weekly Shopper and Newspapers as the media used for their shopping and buying decisions process

Weekly sh

oppers

Newspaper

Loca

l TV

InternetRadio

Cable or satellit

e TV

Promotions or v

isual d

isplays w

ithin st

ores

Magazines

Outdoor media (b

illboards,

etc.)

Movie theater

59.2%

45.6%

34.8% 32.9%

21.3% 21.1% 19.9%

11.6%7.0%

3.0%

Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 127,852 wireless/cellphone none users

Page 53: Categoria Comunicaciones

Non wireless/cell phone users consider Weekly Shopper and Newspapers as the media used for their shopping and buying decisions process

Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 127,852 wireless/cellphone none users

Weekly sh

oppers

Newspaper

Loca

l TV

Promotions or v

isual d

isplays w

ithin st

oresRadio

Internet

Outdoor media (b

illboards,

etc.)

Cable or satellit

e TV

Magazines

Movie theater

55.6%

44.1%

31.2%

18.9% 18.2%15.0%

11.9% 11.2%

6.9%3.3%

Page 54: Categoria Comunicaciones

AT&T users consider Weekly Shopper , Newspapers and Internet as the media used for their shopping and buying decisions process

Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 694,000 AT&T users

Weekly

shoppers

Newspap

er

Intern

et

Local

TV

Radio

Promotions o

r visu

al disp

lays w

ithin st

ores

Cable or s

atellit

e TV

Magazi

nes

Outdoor m

edia (billb

oards, e

tc.)

Movie th

eater

54.9%

45.8%

38.9%

31.2%

22.8% 22.7% 22.4%

14.0%

7.0%3.5%

Page 55: Categoria Comunicaciones

Claro users consider Weekly Shopper and Newspapers as the media used for their shopping and buying decisions process

Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 1,064,178 Claro users

Weekly

shoppers

Newspap

er

Local

TV

Intern

etRad

io

Cable or s

atellit

e TV

Promotions o

r visu

al disp

lays w

ithin st

ores

Magazi

nes

Outdoor m

edia (billb

oards, e

tc.)

Movie th

eater

57.9%

46.1%

36.1%

30.3%

24.6%21.5%

17.3%

10.6%6.1%

2.2%

Page 56: Categoria Comunicaciones

Open Mobile Users consider Weekly Shopper and Newspapers as the media used for their shopping and buying decisions process

Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 269,446 Open Mobile users

Weekly

shoppers

Newspap

er

Local

TV

Intern

etRad

io

Promotions o

r visu

al disp

lays w

ithin st

ores

Cable or s

atellit

e TV

Magazi

nes

Outdoor m

edia (billb

oards, e

tc.)

Movie th

eater

61.8%

47.2%

38.9%

20.7% 18.9% 17.6%14.0% 12.3%

6.6%2.1%

Page 57: Categoria Comunicaciones

Sprint Users consider Weekly Shopper, Internet and Newspapers as the media used for their shopping and buying decisions process

Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 109,082 Sprint users

Weekly sh

oppers

Internet

Newspaper

Loca

l TV

Cable or satellit

e TV

Promotions or v

isual d

isplays w

ithin st

oresRadio

Outdoor media (b

illboards,

etc.)

Movie theater

Magazines

62.1%

33.0% 32.7%29.4%

24.9%

12.6%10.6%

8.2% 8.0% 7.1%

Page 58: Categoria Comunicaciones

T- Mobile Users consider Weekly Shopper, Newspapers and Internet as the media used for their shopping and buying decisions process

Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 495,560 T-Mobile users

60.0%

42.4%

37.3%

33.3%

23.2%20.0%

16.8%

11.0%

6.9%3.9%

Page 59: Categoria Comunicaciones

60

Media Usage buying decision-making process

Page 60: Categoria Comunicaciones

Shoppers & Catalogs

Source: Nielsen Adynamics – Jan – Dec.

60%

25%14%

1%

0%

10%

20%

30%

40%

50%

60%

70%

El Nuevo Día Primera Hora Vocero Índice

# of Inserts 2013

Page 61: Categoria Comunicaciones

62

END Readers’ Profile vs Wireless/Cell phone Users profile

El Nuevo Dia:High penetration in well educated, San Juan region, upper socioeconomic level and income more than 25K

Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 1,489,354 END Cume readers

wireless/cell phone Users

El Nuevo Día Cume Readers

El Nuevo Día Cume Readers

GenderMen 47.2% 47.0% 100Women 52.8% 53.0% 100AgeAge 18-24 14.0% 15.2% 112Age 25 - 34 17.0% 18.9% 113Age 35-49 25.9% 25.4% 101Age 50-64 24.4% 22.7% 92Age 65 or More 18.7% 17.8% 89EducationHigh School Graduate or Less 51.9% 45.1% 85Some or Collage Degree 38.9% 43.9% 115Some or Post graduate degree 9.2% 11.1% 125RegionArecibo Region 10.7% 10.9% 101Caguas Region 14.4% 14.2% 96Mayagüez Region 14.9% 12.9% 89Ponce Region 13.1% 12.7% 97San Juan Metro Region 28.6% 30.7% 107San Juan Sub Region 17.9% 18.1% 101NSEUpper class 11.3% 13.8% 128Upper/middle class 19.6% 23.1% 120Middle/lower class 31.4% 31.6% 103Lower class 37.8% 31.5% 80IncomeLess than $10,000 20.7% 17.7% 83$10,000 - $24,999 30.4% 29.7% 98 $25,000 - $34,999 18.4% 19.2% 105$35,000 - $44,999 15.2% 16.0% 107 $45,000 - $74,999 10.9% 11.9% 112$75,000 OR $100,000 or more 4.4% 5.5% 127

Page 62: Categoria Comunicaciones

63

PH Readers’ Profile vs Wireless/Cell phone Users profile

Primera Hora:High penetration in 35-49 , well educated, from Mayaguez and Ponce region and middle socioeconomic level

Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 1,309,634 PH Cume Readers

wireless/cell phone Users

Primera Hora Cume Readers

Primera Hora Cume Readers

GenderMen 47.2% 47.3% 101Women 52.8% 52.7% 99AgeAge 18-24 14.0% 13.4% 99Age 25 - 34 17.0% 20.5% 123Age 35-49 25.9% 29.1% 116Age 50-64 24.4% 23.1% 93Age 65 or More 18.7% 13.9% 70EducationHigh School Graduate or Less 51.9% 52.5% 99Some or Collage Degree 38.9% 39.8% 105Some or Post graduate degree 9.2% 7.7% 87RegionArecibo Region 10.7% 10.1% 93Caguas Region 14.4% 17.2% 117Mayagüez Region 14.9% 15.1% 104Ponce Region 13.1% 15.5% 118San Juan Metro Region 28.6% 23.7% 83San Juan Sub Region 17.9% 18.0% 101NSEUpper class 11.3% 10.4% 96Upper/middle class 19.6% 18.3% 95Middle/lower class 31.4% 31.6% 103Lower class 37.8% 39.7% 101IncomeLess than $10,000 20.7% 22.7% 106$10,000 - $24,999 30.4% 30.7% 101 $25,000 - $34,999 18.4% 19.3% 106$35,000 - $44,999 15.2% 13.7% 91 $45,000 - $74,999 10.9% 10.0% 94$75,000 OR $100,000 or more 4.4% 3.7% 85

Page 63: Categoria Comunicaciones

64

Indice Readers’ Profile vs Wireless/Cell phone Users profile

Indice:High penetration in women, well educated and upper socioeconomic level

Scarborough 2014 -1 Base: 2,690,328 wireless/cellphone users 482,508 Indice cume readers

wireless/cell phone Users Índice Cume Readers Índice Cume Readers

GenderMen 47.2% 45.0% 96Women 52.8% 55.0% 104AgeAge 18-24 14.0% 17.1% 126Age 25 - 34 17.0% 19.9% 119Age 35-49 25.9% 29.7% 118Age 50-64 24.4% 21.7% 88Age 65 or More 18.7% 11.6% 58EducationHigh School Graduate or Less 51.9% 41.7% 79Some or Collage Degree 38.9% 45.1% 118Some or Post graduate degree 9.2% 13.2% 149RegionArecibo Region 10.7% 6.3% 58Caguas Region 14.4% 13.0% 88Mayagüez Region 14.9% 12.5% 85Ponce Region 13.1% 8.0% 61San Juan Metro Region 28.6% 48.0% 168San Juan Sub Region 17.9% 12.3% 69NSEUpper class 11.3% 15.8% 146Upper/middle class 19.6% 21.9% 113Middle/lower class 31.4% 33.4% 109Lower class 37.8% 28.9% 74IncomeLess than $10,000 20.7% 14.1% 66$10,000 - $24,999 30.4% 33.0% 109 $25,000 - $34,999 18.4% 20.3% 111$35,000 - $44,999 15.2% 16.8% 112 $45,000 - $74,999 10.9% 9.7% 91$75,000 OR $100,000 or more 4.4% 6.1% 142

Page 64: Categoria Comunicaciones

65

END Readers’ Profile vs Non wireless/cell phone users profile

El Nuevo Dia:High penetration in Women

Scarborough 2014 -1 Base: 127,852 wireless/cellphone none users 1,489,354 END Cume readers

wireless/cell phone None Users El Nuevo Día Cume Readers

El Nuevo Día Cume Readers

GenderMen 44.2% 47.0% 100Women 55.8% 53.0% 100AgeAge 18-24 2.7% 15.2% 112Age 25 - 34 11.1% 18.9% 113Age 35-49 8.8% 25.4% 101Age 50-64 31.0% 22.7% 92Age 65 or More 46.4% 17.8% 89EducationHigh School Graduate or Less 78.4% 45.1% 85Some or Collage Degree 19.8% 43.9% 115Some or Post graduate degree 1.8% 11.1% 125RegionArecibo Region 13.3% 10.9% 101Caguas Region 21.5% 14.2% 96Mayagüez Region 6.9% 12.9% 89Ponce Region 13.7% 12.7% 97San Juan Metro Region 27.6% 30.7% 107San Juan Sub Region 16.7% 18.1% 101NSEUpper class 2.2% 13.8% 128Upper/middle class 13.7% 23.1% 120Middle/lower class 16.9% 31.6% 103Lower class 67.2% 31.5% 80IncomeLess than $10,000 35.5% 17.7% 83$10,000 - $24,999 31.7% 29.7% 98 $25,000 - $34,999 14.5% 19.2% 105$35,000 - $44,999 11.0% 16.0% 107 $45,000 - $74,999 5.1% 11.9% 112$75,000 OR $100,000 or more 2.1% 5.5% 127

Page 65: Categoria Comunicaciones

66

PH Readers’ Profile vs Non wireless/cell phone users profile

Primera Hora:High penetration in lower income and lower socioeconomic level

Scarborough 2014 -1 Base: 127,852 wireless/cellphone none users 1,309,634 PH Cume Readers

wireless/cell phone None Users

Primera Hora Cume Readers

Primera Hora Cume Readers

GenderMen 44.2% 47.3% 101Women 55.8% 52.7% 99AgeAge 18-24 2.7% 13.4% 99Age 25 - 34 11.1% 20.5% 123Age 35-49 8.8% 29.1% 116Age 50-64 31.0% 23.1% 93Age 65 or More 46.4% 13.9% 70EducationHigh School Graduate or Less 78.4% 52.5% 99Some or Collage Degree 19.8% 39.8% 105Some or Post graduate degree 1.8% 7.7% 87RegionArecibo Region 13.3% 10.1% 93Caguas Region 21.5% 17.2% 117Mayagüez Region 6.9% 15.1% 104Ponce Region 13.7% 15.5% 118San Juan Metro Region 27.6% 23.7% 83San Juan Sub Region 16.7% 18.0% 101NSEUpper class 2.2% 10.4% 96Upper/middle class 13.7% 18.3% 95Middle/lower class 16.9% 31.6% 103Lower class 67.2% 39.7% 101IncomeLess than $10,000 35.5% 22.7% 106$10,000 - $24,999 31.7% 30.7% 101 $25,000 - $34,999 14.5% 19.3% 106$35,000 - $44,999 11.0% 13.7% 91 $45,000 - $74,999 5.1% 10.0% 94$75,000 OR $100,000 or more 2.1% 3.7% 85

Page 66: Categoria Comunicaciones

Indice Readers’ Profile vsNon wireless/cell phone users profile

Indice:High penetration in women and middle income ($10k – $24k )

67Scarborough 2014 -1 Base: 127,852 wireless/cellphone none users 482,508 Indice Cume readers

wireless/cell phone None Users

Índice Cume Readers

Índice Cume Readers

GenderMen 44.2% 45.0% 96Women 55.8% 55.0% 104AgeAge 18-24 2.7% 17.1% 126Age 25 - 34 11.1% 19.9% 119Age 35-49 8.8% 29.7% 118Age 50-64 31.0% 21.7% 88Age 65 or More 46.4% 11.6% 58EducationHigh School Graduate or Less 78.4% 41.7% 79Some or Collage Degree 19.8% 45.1% 118Some or Post graduate degree 1.8% 13.2% 149RegionArecibo Region 13.3% 6.3% 58Caguas Region 21.5% 13.0% 88Mayagüez Region 6.9% 12.5% 85Ponce Region 13.7% 8.0% 61San Juan Metro Region 27.6% 48.0% 168San Juan Sub Region 16.7% 12.3% 69NSEUpper class 2.2% 15.8% 146Upper/middle class 13.7% 21.9% 113Middle/lower class 16.9% 33.4% 109Lower class 67.2% 28.9% 74IncomeLess than $10,000 35.5% 14.1% 66$10,000 - $24,999 31.7% 33.0% 109 $25,000 - $34,999 14.5% 20.3% 111$35,000 - $44,999 11.0% 16.8% 112 $45,000 - $74,999 5.1% 9.7% 91$75,000 OR $100,000 or more 2.1% 6.1% 142

Page 67: Categoria Comunicaciones

68

Circulation

Page 68: Categoria Comunicaciones

69

Certified Circulation: Monday to FridayEL Nuevo Dia is the leader in Circulation for all PAID newspapers and Indice for NON PAID newspapers.

Sources:Alliance for audited media. Certfified Audit of Circulations

177,509

107,394

122,523 112,774

91,712

Paid Free

+70K SUROESTE

Page 69: Categoria Comunicaciones

70

Certified Circulation: Saturday-Sunday

Sources:Alliance for audited media. Certfified Audit of Circulations

177,979

92,163

SATURDAY

207,659

SUNDAY

GFR Media is the leader in Circulation on Saturdays and Sundays

Page 70: Categoria Comunicaciones

71

Thank You

Page 71: Categoria Comunicaciones

72

Addendum

Page 72: Categoria Comunicaciones

¡Impresos que impresionan!

Page 73: Categoria Comunicaciones

Advanced Graphic Printing is the largest commercial printing company in Puerto Rico and the Caribbean.

We are dedicated to bring solutions to our customers through 4 key attributes.

Who we are…

Speed

Innovation

Flexibility

Quality

Page 74: Categoria Comunicaciones

•AGP is the largest and technologically advanced printing company in Puerto Rico & the Caribbean

•Pre press system (VCC) provides color and imposition proofs that will match your final printed product every time

•In press cameras, assure register and color accuracy

Printing Quality & Innovation Innovation

Quality

Page 75: Categoria Comunicaciones

We operate 24 hours a day

Fast turnaround

AGP Online color approval

Island wide & Caribbean delivery

SpeedSpeed

Page 76: Categoria Comunicaciones

•AGP meets all your printing needs…

•3 Web Presses

•2 Sheetfed Presses

•Finishing equipment includes:

• 2 Folders, 3 Saddle-Stitchers, 1 Perfect Binder, die cutter

Flexibility Flexibility

Page 77: Categoria Comunicaciones

•Armed 24 hour security officers in all our facilities

•Controlled access to the building, internal & surrounding areas

•All employees have a Personal Employee ID/Access card

•Proximity access is controlled according to areas of responsibility

Security

All our production process is monitored by CCTV System

CCTV monitoring facility is located at GFR Media

It is monitored 24/7 by FRG Security

Only FRG Security has access to the videos recorded by our cameras

Page 78: Categoria Comunicaciones

DBMarketing-Analytics

Our Products

“Shoppers” / CircularsBooks & MagazinesDirect Mail materialDirectoriesPostersInsertsCatalogsPress KitsCalendars

…and many more

Page 80: Categoria Comunicaciones

DBMarketing-Analytics

Benefits for You!

“One stop shopping” for all your commercial printing needsState of the art technology that provides consistent quality, speed and cost efficienciesSecurity & ConfidentialityPersonalized customer serviceFlexibility to meet your special needs

Page 81: Categoria Comunicaciones

DBMarketing-Analytics

Certified Minority Business Enterprise

… or visit us at www.agppr.com

ADVANCED GRAPHIC PRINT,ING INC Has met the requirements for certification as a bona fide Minority Business Enterprise as defined by the National Minority Supplier Development Council, Inc.® (NMSDC®) and as adopted by the Puerto Rico Minority Supplier Development Council

Page 82: Categoria Comunicaciones

DBMarketing-Analytics

Contact Information:

Suzette M. Jiménez

Sales & Marketing Director

[email protected]

Phone (787) 641-5400, ext. 6019 or 6017

Fax (787) 641-4477

Mobile (787) 925-8088

www.agppr.com

Joel Acevedo

VP & General Manager

[email protected]

Phone (787) 641-5400, ext. 6020 or 6021

Fax (787) 641-4477

Mobile (787) 368-2813

www.agppr.com