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Extel EXTEL FUN FEST By Sanika Kadam 1

Case Study 4 Sanika Kadam

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ExtelEXTEL FUN FEST By Sanika Kadam

1

Extel

Contents

About Us: ABC Events

Our Aim

Extel Fun Fest

Social Media Contest

Fest Pictures

Contest Results & Winners

2

Winner Analysis

Per Town Analysis

Contestant Gender

Distribution

Contestant Age

Demographics

Overview

3

Our Aim

Promote the Extel Euphoria

To create a large

online event

To attract a high

school and

college crowd

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Extel

Extel Fun Fest

Live Gigs

Top Artists Popular Amongst the Youth

Great Food

Street Stalls with a wide assortment of mouth-watering treats

Extel Euphoria Launch

Unveiling the new phone and announcement of the contest winners

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Extel

Social Media Contest

Contestant must post/tweet a picture of the Extel Euphoria on

Instagram, Facebook, and/or Twitter along with why they love the

phone.

Posts must use the hashtag #extelfunfest

Sign up at www.extelmobiles.com/extelfunfest/signup

High school/college students i.e. 13-22 year olds

10 most popular posts win an Extel Euphoria

Winners to be announced and awarded at the Extel Fun Fest

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Extel 7

Extel

Contest Results and Winners

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Rank Name Total Like, Shares, & Retweets

1 Larissa D'Souza 1015

2 Rohith Reji 904

3 George Chirayath 874

4 Liana D'Souza 836

5 S.Muralidharan 741

6 Mahira Shah 683

7 Muskaan Punjabi 678

8 Datta Shankar Dalvi 675

9 Pooja Vaswani 671

10 Janani Venkateswaran 668

Total Contestants 527

Total Likes65,141

Total Shares3,840

Total Retweets 58,571

Extel

Winner Analysis

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Extel

Post Popularity Per Town

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Extel

Contestants Per Town

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Highest Entries:

Khar

Lowest Entries:

Parle

Extel

Contestant Gender Distribution

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Majority

College

Students

Males

Extel

Contestant Age Demographics

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Extel

Overview

Largest Consumers

College Students

16-17 Year Olds

Most Popular Areas

Bandra

Juhu

Khar

Santacruz

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