2. Ccarol Vernalis is known for her theory about music videos.
CarolVernallis theory is based around 4 key concepts that all
rekate tothe way a music video is made. These main concepts are:
Narrative Editing Camera Movement Diegesis
3. NarrativeWhen Carol Vernallis describes her theory
particularly the narrativeaspect, she believes that a video is a
response to the narrative.Therefore, whatever is happening on the
screen reflects the choice oflyrics that the artist is singing.
However Vernallis then goes on to saythat the narrative may not
always be completed and be partial with thevideo appearing
disjointed, disconnected and appear in fragments. Ifthe music video
though is left uncomplete it can leave to manyquestions about the
narrative that wont always be answeredthroughout the video.
Finnally although the video may have a theme ornarrative, it is
probably displayed in a montage style, rather than in aclear
focus.
4. Editing Carol Vernallis believes that a convention of music
editing is that the videomay break conventions of continuity
editing. The editing may alsobecomes visible to the invisible style
of continuity editing. In otherwords, the video will have a style
of editing running throughoiut that isdistinction to that the
video. For example the audience may see: Jump cuts Breaking the 4th
wall and the 30 degree rule. Cutting with the lyrics Etreme chances
in pace Slow motion
5. Camera movements and framing Carol Vernalis states tht
stablishing hotd are definetley one of the keycamera features of a
music video and are used frequently in a musicvideo as wll as close
up shots. The style of framing of the videoagain is quite
distinctive to the video and also the camera may movein time with
the lyrics. Extreme shots re known as master shots andthey are
quite commonly used.
6. Diegesis Plot Diegesis is the world of music videos, it is a
narrative of the musicvideo. Carol Vernallis explains how the
diegesis will be revealedquite slowly. The actions in the video and
some frames will appearmore important than others due to the way
they have been shot.
7. This video is a representation of the Carol VernallisTheory
Lady gaga born this way
http://www.youtube.com/watch?v=CevxZvSJLk8&hd=1
