2. Carol Vernallis is known for her theory about music videos.
CarolVernallis theory is based around 4 key concepts that all
relate to theway a music video is made. These main concepts are:
Narrative Editing Camera Movement Diegesis
3. NarrativeWhen Carol Vernallis describes her theory
particularly the narrativeaspect, she believes that a video is a
response to the narrative.Therefore, whatever is happening on the
screen reflects the choice oflyrics that the artist is singing.
However Vernallis then goes on to saythat the narrative may not
always be completed and be partial with thevideo appearing
disjointed, disconnected and appear in fragments. Ifthe music video
though is left uncompleted it can leave to manyquestions about the
narrative that wont always be answeredthroughout the video.
Finnally, the video may have a theme ornarrative, it is probably
displayed in a montage style, rather than in aclear focus.
4. Editing Carol Vernallis believes that a convention of music
editing is that the videomay break conventions of continuity
editing. The editing may alsobecomes visible to the invisible style
of continuity editing. In otherwords, the video will have a style
of editing running throughoiut that isdistinction to that the
video. For example the audience may see: Jump cuts Breaking the 4th
wall and the 30 degree rule. Cutting with the lyrics Etreme chances
in pace Slow motion
5. Camera movements and framing Carol Vernalis states that
establishing shots are definitely one of thekey camera features of
a music video and are used frequently in amusic video as well as
close up shots. The style of framing of thevideo again is quite
distinctive to the video and also the camera maymove in time with
the lyrics. Extreme shots re known as mastershots and they are
quite commonly used.
6. Diegesis Plot Diegesis is the world of music videos, it is a
narrative of the musicvideo. Carol Vernallis explains how the
diegesis will be revealedquite slowly. The actions in the video and
some frames will appearmore important than others due to the way
they have been shot.
7. This video is a representation of the Carol VernallisTheory
Lady gaga born this way
http://www.youtube.com/watch?v=CevxZvSJLk8&hd=1This video
includes many of the aspects Vernallis spoke about; Jumpcuts, slow
motions, obvious edits close ups and many more.