Career Education Re-imagined: Ryerson’s New Model of Holistic Career Development

Deloitte UK screen 4:3 (19.05 cm x 25.40 cm)

© 2014 . All rights reserved.

Career Education Re-imagined

Ryerson’s New Model of Holistic Career Development

Caroline Konrad & Rachel Barreca

Director & Lead Campus Engagement

Consultant

Ryerson Career Centre

May 2015



Who We & Our Students Are

• 1993: Gained University status

• 1 campus, several satellite sites

• 2 x Career Centre: Central & Business School

• 39,000 students, 10% Graduate

• Nationalities from over 146 countries

• New Canadians, first generation

2



We’ll be talking about:

The Backdrop

Ryerson’s Response

Academic & Co-Curricular

Recognizing the Personal

Intentional Community Engagement

The Proof is in the Pudding

3



Industrial Economy

Financial Economy

Consumer Economy

Web Economy

Talent Economy

Early 1900s

1950s, 60s

1970s, 80s

1990s, 2000s

Today

Backdrop: Trends in the World of Work

From contract and local jobs for life;

to full time contracts;

to a global, freelance economy

4



Talent Revolution:

Backdrop for Students and Graduates Today

Early Careers

(20 – 40 year olds)

Mid-Career

(40s – 60s)

Retirement

(65+)

Today’s graduates

Foundation Career

(20-35)

Mid Career

(35-50)

Legacy Careers

(50-75)

Retirement

(75+)

Previous graduates

5



"I'm a

dancer. There's

absolutely nothing

they can do to help

me with my career."

Internal Calls for Change:

Students/

Alumni

University

"They helped me get

started on my resume,

but I didn't think they

had anything else that

would help me."

Employers

Staff are not

knowledgeable

enough about

employer

requirements.

Students, Alumni

Rigid and

inflexible,

unreceptive to

collaboration. “..many of the

employer

relationships

are basically

links to

individual

academic staff

members.”

6



A 5 Pillar Model of Student Support

5 Pillars of

Student Support

Learning

Mental Wellbeing

Community Professional Development

Personal Development

7



Our Programming: Underpinned by 5 Values

Continuous Improvement & Innovation

Community Engagement

Equity, Diversity & Inclusion

High Impact Experiences

Operational Excellence

8



Ryerson Student

&

Lifetime Employability

The Ryerson Response – 3 Pronged Approach


1. Academic:

In Faculties

3. Personal:

Meeting Distinct Needs

2.Co-Curricular: Via Student

Groups

9


© 2014 . All rights reserved. 10

Academic & Co-Curricular Delivery In Faculty & Through Student Groups



Moving into Faculties – The Support Team

Car

ee

r C

en

tre

Su

pp

ort

Te

am

Campus Engagement Consultants

Research & Innovation Specialist

Campus Engagement Ambassador

Career Consultant

Key Faculty Link

11



The Faculty Career Development Program (CDP)

Agreed program of

delivery.

Reviewed end of each

semester

Career Sessions by Employers

Career Sessions by

Consultant(s)

A) Dovetailed with

Teaching

B) Compulsory in the

Timetable

April - July

Networking Events with Employers,

Alumni

All with agreed Learning

Outcomes

August -

August

Core baseline offer for all

Faculties

Sessions Distinct to the

Faculty

Mode of

Delivery

Program

Components

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CDP Learning Outcomes Guarantee

Self-Awareness

• Informed Career Planning

• Professional Etiquette

Opportunity Awareness

• Career Research

• Identify Opportunities

• Access Awareness

Decision-Making

• Know what needs to be done, when, why

• Understanding graduate recruitment cycles

Transition Skills

• Adaptable Action Plans

• Effective Self-promotion across range of media

13



Delivery Through Students

Outreach

Consultation

Collaboration

Learn



Acknowledging the Personal Experience Meeting Distinct Student Needs



Distinct Student Needs

Partnerships across campus and off campus to

meet the needs of:

• LGBTQ students

• Aboriginal students

• International students

• First generation students

• Female students within traditionally male-dominated

fields

• New students

• Students on financial assistance

• Etc.

17






Employer Engagement: Share & Share Alike

Recognize Realities

Campus recruiters are

constrained

Recruiters have easier

options available

The Jobs Board - Magnet –

Partnered with 22 PSEs

The Career Fair Partnered with

University of Toronto

Break Down Barriers

The world is global, virtual

Rethink the traditional



On Campus Partnerships Creating seamless career education across the student lifecycle

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Pre-Arrival Welcome to

Campus!

Graduation

& Beyond

Recruitment Orientation Alumni Relations RyersonSA

Working On

Campus



Demonstrating Impact The Ryerson Career Model

Our Pilot Year – The 1st Five Months - Oct 2014 to April 2015

• Piloted and / or increased Peer learning models

• Delivered Classroom Talks to nearly 5,000 students

• Engaged with 33 of 51 targeted student groups vs five in 2013/14

• In Faculty: Reached over 3,000 students across 47 unique departments

• Classroom delivery commitments increase by 100%

• Students respond and faculty engagement changed rank

• Career education incubator hub being created

• University recognition: Team growing by 35%!

21



Rachel Barreca

Lead Campus Engagement

Consultant

[email protected]

@moxywoman

Caroline Konrad

Director

[email protected]

@caroline_konrad

mailto:[email protected]

mailto:[email protected]