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Career Development in the Canadian Workplace:
National Business Survey
Location Comparison:
Rural, Outside Major Cities, Major Cities
December 2014
Research Details
Survey conducted by: Environics Research Group
Survey methodology:
• Telephone survey conducted among 500 senior officials from Canadian business
• Survey took place from October 25 to November 11, 2013
• Sampling method designed to complete interviews within businesses randomly selected
across Canada
• Results in this document may not add up to 100% (due to rounding or multiple responses as
well as the omission of “don’t know” answers)
2
Respondents
97
274
129
Rural Outside Major Cities Major Cities
3: Overview
Including yourself, how many employees does
your company currently have?
63%
20%
3%
3%
9%
43%
24%
6%
7%
19%
42%
18%
2%
11%
27%
<10
10-49
50-99
100-499
500+
Rural
Outside Major Cities
Major Cities
4: Overview
Looking ahead to the coming year, what would you say is the
greatest challenge facing Canadian businesses in general?
27%
21%
7%
10%
11%
9%
6%
5%
7%
6%
2%
4%
4%
2%
31%
22%
7%
8%
6%
5%
4%
8%
4%
4%
4%
4%
4%
4%
33%
25%
8%
3%
5%
7%
12%
4%
5%
5%
5%
3%
2%
2%
Shortage of skilled workers
General state of the economy
Foreign competition
Increasing overhead/operation costs
Shortage of quality workers (other)
Regulation/red tape
Financial growth/profitability
Taxes
Retirement of senior employees
Lack of funding/financing
Staff retention (general)
High Canadian dollar
Marketing/attracting new customers
Onboarding young workers
Rural
Outside Major Cities
Major Cities
5: Overview
To what extent would you say that each of the following
presents a challenge to your business right now?
6: Overview
8%
5%
8%
14%
12%
18%
46%
34%
36%
29%
27%
22%
43%
35%
31%
20%
16%
18%
41%
21%
16%
23%
25%
27%
48%
44%
47%
27%
34%
26%
39%
36%
36%
37%
44%
37%
31%
34%
28%
23%
31%
25%
20%
28%
22%
27%
27%
21%
8%
17%
22%
19%
19%
21%
14%
12%
22%
23%
23%
29%
19%
24%
29%
45%
39%
39%
9%
16%
13%
18%
14%
16%
11%
16%
17%
5%
8%
9%
23%
24%
23%
16%
24%
27%
Rural
Outside Major Cities
Major Cities
Rural
Outside Major Cities
Major Cities
Rural
Outside Major Cities
Major Cities
Rural
Outside Major Cities
Major Cities
Rural
Outside Major Cities
Major Cities
Rural
Outside Major Cities
Major Cities
Rural
Outside Major Cities
Major Cities
Very challenging Somewhat challenging Not very challenging Not at all challenging
Loss of senior employeesto retirement
Keeping up with technology
Shortage of skilled workers
Regulation and red tape
General state of the economy
Loss of talented employees toother organizations
Finding young workers
Career Development in the Canadian Workplace:
National Business Survey
Recruitment: 6 Questions
7
In general, how easy or difficult is it to find people with the
right skill set to fill positions in your company? Is it...?
8: Recruitment
5%
4%
9%
14%
25%
17%
41%
45%
47%
37%
23%
21%
1%
2%
4%
Rural
Outside Major Cities
Major Cities
Very easy Somewhat easy Somewhat difficult Very difficult Depends on the position
What are the main reasons it is difficult to
find the right candidates?
58%
12%
28%
8%
14%
8%
5%
1%
3%
1%
65%
15%
14%
13%
10%
4%
3%
3%
2%
3%
68%
17%
3%
11%
12%
8%
3%
2%
2%
2%
Hard to find qualified candidates/with right skill set
Hard to find reliable candidates/with right work ethic
Company's physical location is a barrier
Very competitive job market in this industry
We can only offer low/uncompetitive wages(including seasonal)
Takes too much time/effort to find right candidate
Hard to break through noise/get job/company noticed
Traditional recruitment approaches no longer as effective
Don't provide career advancement opportunities
Regulations/ red tape (e.g. government, unions)
Rural
Outside Major Cities
Major Cities
9: Recruitment
Has your business done any of the following in the past five
years in order to find skilled employees?
44%
45%
61%
9%
14%
38%
54%
61%
51%
51%
65%
19%
29%
43%
67%
71%
52%
55%
68%
13%
41%
40%
65%
74%
Recruited through social media
Marketed the advantages of workingat your organisation
Offered training and advancementfor lower-level employees
Used automated resume software
Outsourced recruitment to searchor personnel firms
Used community employment agencies
Identified internal candidates
Employee referral
Rural
Outside Major Cities
Major Cities
10: Recruitment
When searching for skilled employees, would you say that
resumes matter more than in the past, less than in the past
or about the same as always?
11: Recruitment
14%
10%
8%
14%
12%
15%
71%
77%
76%
Rural
Outside Major Cities
Major Cities
More Less About the same
How important to you is a potential employees
online profile or footprint? Is it...?
12: Recruitment
11%
11%
10%
36%
43%
39%
24%
26%
35%
25%
18%
14%
Rural
Outside Major Cities
Major Cities
Very important Somewhat important Not very important Not at all important
And how much effort would you say your company puts into
customizing the recruitment approach in order to reach and
attract members of underrepresented groups?
13: Recruitment
16%
10%
16%
25%
35%
38%
54%
53%
40%
Rural
Outside Major Cities
Major Cities
A lot of effort Some effort Not much effort
Career Development in the Canadian Workplace:
National Business Survey
Skills Gap: 3 Questions
14
There is a gap between the skill level and experience that
prospective employees have, and what organizations in my
industry are looking for…
15: Skills Gap
28%
19%
26%
45%
54%
43%
18%
22%
23%
4%
2%
5%
Rural
Outside MajorCities
Major Cities
Strongly agree Somewhat agree
Somewhat disagree Strongly disagree
34%
36%
37%
14%
15%
17%
52%
47%
44%
Rural
Outside MajorCities
Major Cities
Increased Decreased Stayed the same
“Strongly Agree/Somewhat Agree”: In the past five years, would you say that the skills gap in your
industry has increased, decreased or stayed the same?
“Strongly agree/Somewhat agree”: Which of the following
statements is closer to your own opinion: The best way to close the
skills gap is for…
16: Skills Gap
46%
37%
15%
44% 45%
10%
38%
43%
18%
…employers to offer more training to new employees
…prospective employees to better prepare themselves for
the labour market
both/combinationof the two
Rural Outside Major Cities Major Cities
Career Development in the Canadian Workplace:
National Business Survey
Soft Skills: 4 Questions
17
What soft skills are most important to you in an employee?
38%
26%
25%
27%
14%
12%
11%
7%
10%
8%
6%
3%
4%
3%
5%
3%
2%
8%
38%
31%
20%
22%
18%
10%
12%
10%
8%
8%
5%
7%
6%
6%
4%
5%
4%
4%
29%
26%
34%
21%
22%
13%
9%
11%
10%
7%
10%
8%
6%
5%
6%
5%
8%
2%
Positive attitude
Communication skills
Teamwork skills
Strong work ethic
Interpersonal/customer service skills
Flexibility/adaptability
Honesty/integrity
Time management abilities
Reliability/dependability
Problem-solving skills
Accountability
Dedication/passion
Self-confidence
Willingness/ability to learn
Goal-oriented
Work well under pressure
Competence/diligence
Presentation
Rural
Outside Major Cities
Major Cities
18: Soft Skills
How easy or difficult is it to find people
with these soft skills? Is it...?
19: Soft Skills
2%
4%
4%
22%
29%
29%
52%
49%
50%
20%
16%
16%
1%
1%
2%
Rural
Outside Major Cities
Major Cities
Very easy Somewhat easy Somewhat difficult Very difficult Depends on position
If you are having difficulty finding technically skilled workers,
is your organization more likely to...
20: Skills Gap
72%
16%
6%
62%
28%
8%
56%
29%
12%
Hire someone with soft skillswho is a good fit and provide
training
Keep searching until you findsomeone with the right
technical skills
Depends
Rural Outside Major Cities Major Cities
Are senior level positions in your organization
more likely to be filled by…?
21: Skills Gap
60%
19%
9%
62%
16% 16%
50%
28%
17%
Current employees who haveadvanced within the
organization
New employees brought infrom other organizations
Depends
Rural Outside Major Cities Major Cities
Career Development in the Canadian Workplace:
National Business Survey
Training: 8 Questions
22
Does your organization provide new employees with any of
the following types of training?
74%
59%
44%
84%
4%
81%
66%
44%
91%
2%
83%
67%
47%
87%
2%
Orientation
Mentorship
Apprenticeship
Job-specific training
Do not offer training
Rural Outside Major Cities Major Cities
23: Training
Would you say that your organization is very willing, somewhat
willing, not very willing or not at all willing to hire and train new
employees who may lack in some technical skills?
24: Training
47%
39%
33%
32%
47%
43%
10%
9%
16%
5%
4%
5%
Rural
Outside Major Cities
Major Cities
Very willing Somewhat willing Not very willing Not at all willing
Would you say that losing skilled employees in which you have
invested training to other organizations is...?
25: Training
29%
22%
29%
37%
42%
37%
23%
20%
23%
10%
16%
10%
Rural
Outside Major Cities
Major Cities
A great concern Somewhat of a concern Not really a concern Not at all a concern
Does your organization use any of the following
to fill your labour needs?
42%
38%
31%
36%
25%
43%
39%
35%
35%
33%
44%
40%
37%
30%
40%
Co-operative educationprograms
Volunteer opportunities
Apprenticeships
Wage subsidy programs
Internships
Rural Outside Major Cities Major Cities
26: Training
Does your organization provide ongoing training
for long-standing employees?
27: Training
72%
22%
84%
15%
87%
11%
Yes No
Rural Outside Major Cities Major Cities
36%
27%
36%
40%
20%
39%
43%
12%
43%
Technical
Soft Skills
Both
If “yes”, is the training you provide to staff technical in nature, or focused on soft skills,
such as team building or diversity awareness?
Does your organization provide employees with professional
development opportunities, such as conferences or workshops?
28: Training
67%
27%
73%
27%
78%
19%
Yes No
Rural Outside Major Cities Major Cities
Does your organization offer formal coaching or
mentoring programs for employees?
29: Training
43%
51%
43%
55%
45%
53%
Yes No
Rural Outside Major Cities Major Cities
Career Development in the Canadian Workplace:
National Business Survey
Youth Employment: 4 Questions
30
Which of the following do you think is the greatest
reason unemployment is particularly high
for young workers under the age of 25?
14%
14%
2%
28%
7%
7%
8%
10%
18%
13%
4%
17%
12%
9%
10%
9%
19%
10%
5%
18%
13%
9%
13%
7%
A lack of real world experience
Older workers staying at their jobs longer
A lack of networking and job search skills
They are too demanding in the job they want
Fewer entry-level jobs available
Lack of soft skills
Lack of technical skills
Lack of communication skills necessary to conveyabilities in an application or interview
Rural
Outside Major Cities
Major Cities
31: Youth Employment
When recruiting job candidates, how much effort does your
company put into customizing the recruitment approach in order
to reach young workers? Would you say...?
32: Youth Employment
22%
29%
42%
16%
43%
39%
21%
42%
35%
A lot of effort Some effort Not much effort
Rural Outside Major Cities Major Cities
Which of the following is your organization doing
to attract younger workers?
39%
39%
33%
26%
18%
25%
16%
26%
58%
50%
40%
35%
34%
28%
24%
20%
59%
56%
37%
39%
33%
36%
28%
16%
Online job sites/boards
Recruiting through social media
Government sites
Recruiting on campuses
Taking part in job fairs
Offering paid internships
Offering unpaid internships
Recruiting through youth-servingagencies
Rural
Outside Major Cities
Major Cities
33: Youth Employment
Would you say that hiring and training recent grads and
young adults is part of your organization's
Corporate Social Responsibility?
34: Youth Employment
40%
55%
51%
45%
50%47%
Yes No
Rural Outside Major Cities Major Cities
Career Development in the Canadian Workplace:
National Business Survey
Career Management: 5 Questions
35
Would you say that you strongly agree, somewhat agree, somewhat disagree or
strongly disagree with the following statement: Employers have a responsibility
to provide career management programs for their employees.
36: Career Management
21%
27%
32%
42%
43%
47%
23%
23%
15%
12%
7%
6%
Rural
Outside Major Cities
Major Cities
Strongly agree Somewhat agree Somewhat disagree Strongly disagree
Does your organization have career
management programs for employees?
37: Career Management
19%
76%
29%
70%
38%
57%
Yes No
Rural Outside Major Cities Major Cities
22%
11%
28%
22%
28%
11%
0%
32%
24%
18%
18%
16%
15%
10%
29%
33%
18%
18%
12%
12%
10%
Individually tailoredtraining/coaching
Career planning/training/education
Succession/advancement programs
Skills developmentprograms
Mentorship/apprenticeship programs
Educationreimbursement/training
encouragement
Leadership programs
If “yes”, what are they?
Of the following, which presents the greatest challenge to
offering career management programs? Is it...?
33%
40%
16%
4%
2%
32%
46%
14%
4%
2%
33%
44%
11%
4%
2%
Cost
Time
Lack of expertise
None of the above
Not our responsibility
Rural
Outside Major Cities
Major Cities
38: Career Management
How important would you say it is to your organization to provide
employees the opportunities to reach their own career goals?
Is it...?
39: Career Management
39%
46%
45%
45%
41%
43%
6%
7%
5%
4%
5%
7%
Rural
Outside Major Cities
Major Cities
Very important Somewhat important Not very important Not at all important
Career Development in the Canadian Workplace:
National Business Survey
Please visit the CERIC website at ceric.ca to download the
National Business Survey Executive Summary
(available in English and French) and related information
as it becomes available.
40