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Our challenge is to generate profits from Our challenge is to generate profits from their problems.their problems.
The PI, hard at work… customer discovery
Timber landowners have a Timber landowners have a waste problemwaste problem
www.C6Systems.net
What We Do
We convert renewable forestry waste into a high-value soil amendment for sale at wholesale and retail.
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www.C6Systems.net
How We Make it
1.
2.
3. 4.
500lb Test Pile
Mobile process with low Mobile process with low operating costs allows for operating costs allows for the cost effective the cost effective production and removal of production and removal of biochar from the forest.biochar from the forest.
Hypothesis: C6 Systems operates in a 2-sided marketHypothesis: C6 Systems operates in a 2-sided market
LandownersLandowners Biochar ConsumersBiochar Consumers
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The Business Model Canvas
Distribution
C - SequestrationR.E.Credits
Landowners
Blanket sale/Franchise
Waste Removal
Air QualityImprovement
Landowners-Wood waste generators
IPKnow HowDistributors
Personal Assistance
Personal Assistance
DirectSale
Sale of Biochar
Biochar userIndustrial
Biochar userRetail Gardening
Biochar userAgricultural
Biochar usersEnergy
Wholesale
Retail
Franchise
Service For Waste Removal
Low costReliable Char
source
Reduce Run Off
Increased SoilProductivity with
Lower inputs
Crew Training
Secure feedstock
Marketing
RelationshipsWith
Landowners
Blanket Manufacturer
BiocharAdvocates
PeoplePeople
FieldOperation
CapitalFixed costs
Low costSupply
Hypothesis: 2 Customer SegmentsHypothesis: 2 Customer Segments
Potential for BiocharPotential for Biochar ConsumptionConsumption
U.S. Slash≈200 MM
tons/yr
WA State≈5.8 MMtons/yr
Ready Partners≈2 MMtons/yr
U.S. AG≈60MMtons/yr
LandownersLandowners
WA State AG≈800Ktons/yr
Organic/Retail≈200Ktons/yr
Speak With Speak With Biochar UsersBiochar Users•Nurseries
•Community sponsored Ag
•Organic farmers
•Specialty Retail
•Ecological Conscious Gardeners
Learn from Trusted Learn from Trusted Agents:Agents:
•Advocates
•Market Makers -
Getting out of the BuildingGetting out of the Building
Speak With Speak With LandownersLandowners
•Tribal
•Corporate
•Government
•NGO’s
e.g. The Nature Conservancy
Perform Trial Burns on Perform Trial Burns on Customer LandCustomer Land
•Pack Forest Field test
•Dept. Natural Resource
•Yakama Nation
Biochar UsersBiochar UsersAgriculture:Agriculture:What is the value of adding SOC?
What is the value of reducing fertilizer runoff? Nitrification?
How much per acre is spent on inputs?
What are biochar benefits worth?
Retail:Retail:What kind of soil amendments do your customers look for?
What benefit do you see from adding biochar to your product line?
What price range do you anticipate to sell biochar?
Advocates:Advocates:Describe what holds this market back?
Who are the early adopters?
What defines biochar quality?
Market Makers:Market Makers:What is the supply availability and pricing trends?
Getting out of the BuildingGetting out of the Building
LandownerLandownerWhat are they paying now?
What is the value of risk mitigation? (fire)
What is improved air quality worth?
Can our technology lengthen the burn season? (policy change)
What is the annual burden of waste removal?