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If a picture is worth a thousand words, well, then video must be… When it comes to communication, video has the power to articulate your organization’s vision, promote your programs and initiatives, move people to action, and show them things that few other mediums can do in quite the same way. In this workshop, the fourth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, Mike Lawson from Diabetes Hands Foundation, and Gary Oliver and Diane Woloshin from the Alameda County Public Health Department shared their best practices for using video to strategically advance diverse advocacy, health promotion, and health education goals. To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2012-2013-new-media-trainings/sessions. To view other presentations, resources from this workshop: CALPACT New Media Workshop: Video for Health with Diabetes Hands Foundation http://www.slideshare.net/SPHCalpact/calpact-new-media-workshop-video-for-health-with-diabetes-hands-foundation CALPACT New Media Workshop: Alameda County Public Health Video Checklist http://www.slideshare.net/SPHCalpact/calpact-training-video-checklist CALPACT Training: Video for Health: Resources http://www.slideshare.net/SPHCalpact/calpact-tvideo-for-health-resources Follow Us on Twitter: @CALPACT Facebook: http://www.facebook.com/CALPACTUCB Website: www.calpact.org
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Today’s Objectives• Provide an Overview of the
SFS Video Campaign - Challenges, Successes and Lessons Learned
• Share SFS You Tube Video Contest Materials and Resources
• Highlight Creative Tools
• Discuss Impact
How much sugar does the average American consume in a year?
A – 10 pounds
B – 50 pounds
C – 25 pounds
D - 100 pounds
How much soda per person do Americans drink in a year?
A – 4 gallons
B – 16 gallons
C – 45 gallons
D - 30 gallons
Sweetened Beverage Consumption Has Increased
Soft drink + Fruit Drink Intake
Fruit Drinks Nearly Tripled
Soft Drinks More Than Tripled
University of California, Berkeley
7 Compelling Reasons to Focus on
Sugar-Sweetened Beverages1. Primary Source of Sugar in U.S. diet
(2/3 of all high fructose corn syrup)
2. Consumed in massive quantities
3. Clearly linked to obesity and diabetes
4. Food product MOST marketed to children
5. No nutritional benefits
6. Poor calorie compensation
7. Caffeine, sugar, and addiction
The Health Problem
Extra calories from sodas and sugary drinks lead to weight gain and put people at risk for lifelong health problems such as diabetes and heart disease
Campaign Objective
To educate and empower young
people, families, and seniors to
reduce or eliminate products full of
sugar/high fructose corn syrup
Campaign Components
• School Interventions
• Soda Free Summer Kick-off Events
• Sugar Savvy Workshop
• Community Outreach
• Earned & Purchased Media
• Social Media
SOCIAL MEDIA
• Facebook• Twitter• YouTube• Website
YouTube Video Contest
• We had 21 entries• Public voting• The grand prize
winner won a $500 gift card
• Five runner-ups each received a $100 gift card
Total Page Views = 11,600; Viral Marketing Weeks = 32-26 Busiest Day = August 7; 1289 views
June 16 – Sept 16Top Referrer = Face Book
YouTube Video Contest
One of our happy runner-up winners!
