Evaluation of

By Callum Kennedy

In what ways does your media use develop or challenge forms and conventions of real media products?

Conventions – this includes things such as barcodes, price, date, large masthead on front cover

Large title on contents page, few page numbers and images to preview to the audience what is on upcoming pages, which is key to attract the consumer.

Double page spread, a clear image of the artist and an article presented in columns, quotes around the page to entice the reader.

Barcode, price and date

Large masthead

Large contents title Page number and image

preview

Quotes around article

How does your media product represent a particular social group?

My target audience is young males aged 15 – 20 yrs old.

Most commonly of working class, grime origins

In the interview on my double page spread, the artist often used slang terms and had a street way with his words, this makes it easier for people of similar upbringings and backgrounds to relate to the artist.

People of my target audience will either still be in full time education, university etc. so I set the price at £1.99 its affordable for my target group.

What kind of media institution might distribute your media product and why?

Miller Publishing

Publishing company of vibe magazine

VIBE similar target audience

Lack of magazines for this genre, Miller may see there's money to be made

Grime is growing in popularity

Who would be the audience for my media product?

My audience would be young males between 15-20

Working class background

Black or white

I can relate, personal taste in this genre

How did I attract/address my audience?

Images of people of similar ages

Graffiti style writing attracts youths

Cheap price in comparison to other music magazines

Slang terms – audience can relate

What have I learnt about technologies from the process of constructing this product?

Developed my Photoshop skills, can now do things such as:

Use filter effects on images

Give text outer glows, drop shadows etc.

Crop images, cut-out people etc.

Also print screening and cropping on Windows Paint program

Here is a print screen cropped on paint which shows how i experimented with image effects on Photoshop...

Looking back at my preliminary task, what do I feel I have learnt in the progression from it to the full product?

Things that improved

Unedited basic image in school uniform, edited main image professional finish

Lack of cover lines on prelim

Basic shot type, photography has improved

Not very striking masthead

Pale shades of colours - bland