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Presentation slide illustrating how my "Tag project" has evolved dating from my first approach till date. It captures new directions ascertained after tutorials and advice acted upon speaking to my tutor, friends, Boss and graphic practitioners. It contains embedded picture hyperlinks on slides 3, 8 and 9. Enjoy!
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PROJECT
DATE 11/03/10 My Project Is Still Evolving, A New Direction Is Ascertained Every Tutorial And Discussion With Tutors, Colleagues And Friends.
STILL EVOLVINGTAGGING WITH CLAY - UNIT 11
Tuesday, 13 April 2010
PROJECT
DATE CLIENTFINAL PROJECT ON FDA YR2 BRAND DECISION MAKERS
CIVIL BRANDING EFFORT APPROACH Idea of using Brand tags as a platform to tackle environmental and social concerns. A way for brand to portray their customer care. Brand should connect beyond their products and should be loyal beyond reason. A brand should be a love mark for its customer. The relationship between brands and customers should be nurturedhttp://www.lovemarks.com/index.php?pageID=20016Through generating these tags, I looked at origami and variety of paper, along with GF Smith Paper talk.
Tuesday, 13 April 2010
PROJECT
BOOKS HONDA SITELovemarks by Saatchi &SaatchiGuerrilla Advertising
http://dreams.honda.com/#/video_fahttp://www.youtube.com/watch?v=XuqxDNIB84A
INSPIRATION THROUGH - CIVIL BRANDING EFFORT APPROACH Inspirations came from Honda’s ideas for a short trailer tagged as Failure is the key to success (http://www.youtube.com/watch?v=OiaPNlR5A4I&feature=PlayList&p=67D94E73BB25493A&index=0&playnext=1) and other brands like Starbucks, Audi (http://civilbranding.com/tag/starbucks/). I followed through with the idea of dreams and used inspirational phrases of visionaries to communicate on one half of the detach tag and the other side was left blank for comments and feedback in a way to move society forward and share dreams. The idea of asking for their dreams and thoughts is to emphasise that the brand cares about its customer and their future.
Tuesday, 13 April 2010
Second approach; On my third year of study I continued creating tags for brands with inspirational Phrases that connects to consumer, their feelings and dreams in a poetic manner. I used phrases I came up with that connote change in attitudes to improve or promote positive behaviour in society; a way to invoke positive influence. The idea is to create tags that could be fastened to anything or even worn as a keepsake - over the neck, hanging from clothes, key rings and so on, with messages embodying thought provoking messages that spark conversation between strangers. I have also thought about using this product under a brand that I created from the letter K of my name Kareem
EXPLORING WITH SUSTAINABLE MATERIALS SUCH AS CLAY AND PLASTIC - MAKING USE OF FACILITIES AT MY UNIVERSITY
Tuesday, 13 April 2010
Another idea I intend to create for the Nike brand was to make an installation in the central London flagship store widely known as Nike town. They have different installation in 3-5 month periods (http://www.flickr.com/photos/nikemy/4149180797/) Above is a rough illustration of this continuing idea for Nike which is still ongoing at the moment. I am moving towards something more interactive, involving audience and other non Nike customer to relate to it. Post It, Share It, Live It - Just Do It. In this way brands have a unique opportunity to gain values customer feedback about situations and future ideas. The logo would be in Neon lights (Just Do It), the box transparent, message will then be viewed and posted from both sides.
exploring with sustainable materials such as clay and plastic
The idea of using a letter from my name for the brand was to step away from favouring other sports brands like Nike, Adidas and so on. I came up with a logo formed from letters of my surname, re-representing foot size information as it is to be applied on trainers. I also wanted to embody the inspirational messages I created, which would be revealed upon peeling or heating/rubbing. I also thought about experimenting with mediums like clay and holographic cards. I did not continue on with the idea because it was too money orientated and did not express my inner identity and voice. I acted upon advise to work on something more academic.
Tuesday, 13 April 2010
Where does this fit - who should it benefit? This was an exploration into clay and how it behaves. I was looking at the possibilities of creating something that could be a predecessor to Brand tags. I used my old watch and cut out perspex to make imprints. I questioned myself as to where all this would fit... I altered my brief periodically when I did not see things piece together.
CLAY APPROACH FOR TAGS - TESTING MALLEABILITY, DURABILITY AND APPEALING FACTOR
Tuesday, 13 April 2010
SOURCE OF INSPIRATION AND A WAY OF KEEPING ME BUSYALLOWS ROOM FOR IMAGINATION TO BREED IDEAS THAT ARE REMARKABLE
Tuesday, 13 April 2010
KEEP SAKES THAT CONNECTS TO OUR LIVESTales of the earth is a keepsake production company that strongly connects to my work. I narrowed the current stage of my project to focus on keep sakes. I started making sense of where this product will fit in and its purpose. Please read above left box about company or click to visit web. The Bon-voyage coin illustrates that the worlds degenerating state, the phrase simply expresses the situation. Please click image to follow link.
Tuesday, 13 April 2010
KEEP SAKES THAT CONNECTS TO OUR LIVES - CLICK TOP LEFT IMAGE TO VISIT SITE
TALES FROM THE EARTH ALSO SAID THE SAME, BUT THE COST OF TRAVEL HAS NOT ALLOWED ME TO PURSUE IT FURTHER.
Another company I approached based at West-End London. I pleased to meet the artist who illustrate the design on the enamels and antiques shipped from outside the UK. Lynne Owen the artist of who paints the enamels with personalised special messages onto or into the products without charging. She was very helpful by telling me to approach the companies outside the UK that make the enamels and stone ware. She advised me to research more world wide on other practising companies as she is just an artist who paints and not involved in the production of the products.
Tuesday, 13 April 2010
PROJECT
WHY WHYTREASURE MOMENTS KEEPSAKES TO REMIND OURSELVES
KEEPSAKES FOR WORLD MISHAPSKEEPSAKES FOR LOVERS, FAMILY AND FRIENDSKEEPSAKES FOR REOCCURRING OR UN-REOCCURRING MOMENTSKEEPSAKES FOR CELEBRATIONS
Tuesday, 13 April 2010
KEEPSAKES AS FUND RAISE TO AID THE VICTIMS NEED.
HOUSES - BRICKS, ELECTRICITY - SOLAR PANEL, WATER SUPPLY, FRUITS AS THEIR DAILY DIET WOULD BE REDUCED SIGNIFICANTLY DUE TO DUE TO INCREASED PRICE COST, CLOTHES COULD BE DONATE PRETTY EASILY.
Tuesday, 13 April 2010
PROJECT
DATE 05/03/10 Idea of using what I have attained and know as a platform to carry on exploring at something achievable and beneficial. I would be creating bricks and keep sakes for Haiti mishaps.
BUY A BRICK BUILD A HOUSEFUND RAISING FOR THE NEEDY (HAITI’S MISHAP)
Tuesday, 13 April 2010
PROJECT
DATE CLIENT05/03/10 I am looking at different books in brick making, artist involved in supporting haiti, keepsakes I could make in support for the whole program.
BUY A BRICK BUILD A HOUSEFUND RAISING FOR THE NEEDY
Tuesday, 13 April 2010
ARTISTS - GRAYSON PERRY AND PAUL SCOTTHTTP://WWW.KALMBACHSTORE.COM/62489.HTML
Tuesday, 13 April 2010
