ABUSSINESS MODEL

OFVOITURE

(Owner’s Pride)

OVERVIEW OF AUTOMOBILES COMPANYThe Indian Automobile Industry is going through a phase of rapid change and high growth. With new projects coming up on a regular basis, the industry is undergoing technological change. The major players are expanding their plants and focusing on mass customization, mass production, etc.

STRENGTHS:

Investment by foreign car manufacture

Increase in the export levels

Low cost and cheap labour

Rise in the working and middle class income

Increasing demand for European quality

Large pool of engineers

Expert skill in producing small cars-good for environment.

WEAKNESS:

Low quality compared to other automotive countries

Low labour productivity

High interest rate and overhead level

Production cost are generally higher than some other Asian states, such as china

Low investment in R&D area

Local demand is still towards low cost vehicles, due to low income levels

OPPORTUNITIES:

Growing population in the country

Focus from the government in improving the road infrastructure

Rising living standard

Increase in income level

Rising rural demand

The car is a status symbol

Women drivers have increased

THREATS:

Less skilled labour

Lack of technologies for Indian Companies

Increase in the import tariff and technology cost

Import of two wheelers from the Chinese market in India

Smaller players that do not fulfil international standards

Increased congestion in the urban areas

SWOT

EXECUTIVE SUMMARY Of VOITUREThe Name of our Company is “VOITURE” is a French word which means “CAR” and our Tag Line is “Owners Pride". As we seen from the above slides Automobile Industry is a booming in India and therefore we decided to enter the Industry with the following Objectives:-

1 •To provide the customer with the highest quality vehicles, at lowest possible cost, in a timely manner with the shortest possible lead times.

2 •To provide members with work satisfaction, job security and fair treatment .

3 •It gives the company flexibility to respond to the market, achieve profit through cost reduction activities and long-term prosperity .

VISION & MISSION STATEMENTS

Mission:- “ Enriching

People's Life.”

VISION:-

“Deligh

t our custom

ers throug

h innovat

ive products, by

utilising

advanced

technologies and

services.”

RANGE OF PRODUCTS At VOITURE we offer Petrol and Diesel Cars and they are categorized as under:-

Classes Of Car

Hatch Back Sedan

BREEZ (2,14,000 to 2,55,000)

DASHER(2,85,000 to 2,95,000 )

FAIRMONT(4,00,000 to 6,550,000)

Imperial(4,55,000 to 6,75,000 )

Legacy(7,50,000 to 10,00,000)

PRODUCT SPECIFICATIONTechnical Specifications:- Seating Capacity:5Luggage Volume:475 ltrFuel Tank Capacity:42 ltrEngine Type: PetrolFuel Type: Drive Train(Electronic fuel injection)Transmissions:5-speed manual (standard)Steering type: Electric Power SteeringSuspension: Front-MacPhersonal and Rear-Twist Beam

Particulars SEDAN HATCHBACK

Wheelbase(inch) 98 98

Length(inch) 173.5 159.7

Height(inch) 58.1 58.1

Width-mirror folded(inch) 71.6 71.6

Front Track(inch) 57.7 57.7

Rear Track(inch) 57.0 57.0

Exterior Dimensions

Moon roof with one-touch open6-way power driver's seat with manual

lumbar adjustmentVariable heated front seats

Bluetooth® hands-free phone and audio capability

Mazda Advanced Keyless Entry & Start System

Imperial & Legacy CONNECT™Infotainment system with: 7" full-colour

touch screen displayMoon roof with one-touch open

Multi-function Commander controlRear-view camera

Imperial & Legacy a navigation systemBose 9 speaker surround sound system with

Counterpoint 2 and Audio Pilot 2Sirius satellite radio w/ 4 month subscription

Aha, Pandora & Stitchery internet radio integration

SMS text message audio delivery and replyDual-zone automatic climate control system

18-inch alloy wheelsLED Daytime Running LightsLED combination taillights

Active Driving DisplayBi-xenon headlights with auto levelling

Perforated leather-trimmed seats

Safety Features:- advanced front air bags

front side-impact air bagsDynamic Stability Control with Traction

Control System4-wheel ABS with Electronic Brake force

Distribution and Brake AssistAvailable Blind Spot Monitoring with Rear

Cross Traffic Alert†E911 automatic emergency notification

Smart City Brake Support‡‡, System High Beam Control

Forward Obstruction Warning

PRODUCT SPECIFICATI

ON

OPERATIONS STRATEGY‘Just In Time' manufacturing is what we are considering because of following reasons:-It consists of allowing the entire production process to be regulated by the natural laws of supply and demand.Customer demand stimulates production of a vehicle. In turn the production of the vehicle stimulates production and delivery of the necessary parts and so on.The result is that the right parts and materials are manufactured and provided in the exact amount needed - and when and where they are needed. Under 'just in time' the ultimate arbiter is always the customer.rives for the absolute elimination of waste, overburden and unevenness in all areas to allow members to work smoothly and efficiently The foundations are built on standardisation to ensure a safe method of operation and a consistent approach to quality. This improves their standard processes and procedures in order to ensure maximum quality, improve efficiency and eliminate waste. This is known as kaizen and is applied to every sphere of the company's activities.

Cont…• Engineers draw basic models using computer

graphics.

• Clay models are made to be studied by experts and engineers

• Model is reviewed and feasibility is tested

• Tools to be used for manufacture are developed

• Car components are purchased from suppliers and assembled in assembly shop

• A frame is placed on the assembly line and clamped to the conveyor

• Automobile frame moves to component assembly area.

• Front & rear suspensions, gas tanks, rear axles and drive shafts, gear boxes, steering box components, wheel drums and braking systems are sequentially installed

• A simple four cylinder, twenty horsepower engine and a planetary transmission giving two gears forward and backward

• The vehicle’s engine mates with its transmission

• Robots weld the floor pan pieces together and the radiator is attached

• The shell of the vehicle is built as the floor pan moves down the assembly line.

• Once the body shell is completed, it is attached to an overhead conveyor for painting and inspection.• Subsequent body components including fully assembled doors, deck lids, hood panel, fenders, trunk lid and bumper reinforcements are installed.

• Complete inspection is done and the body is sent for final painting

• After the final coat of paint, the shell is carried by a conveyor through baking ovens where the paint is cured at 275 degrees Farenheit (135 degree celsius)• The painted shell moves through the internal assembly area for instrumentation, wiring systems, dash panels, interior lights and other internal components • The chassis passes the body conveyor and the shell is lifted robotically from its conveyor fixtures and placed onto the car frame.

• The car body is bolted to the frame.

• The automobile proceeds down the line to receive final trim components, battery, tires, anti freeze and gasoline.

• The vehicle is driven to a checkpoint where its engine, lights, horn, charging system and tires are audited.

SITES

Mumbai – Pune

Highway

Gujarat

Chennai

ATTRIBUTES WEIGHTAGE

CHENNAI GUJART MUM-PUNE HIGHWAY

RATE SCORE RATE SCORE

RATE

SCORE

Cost of establishment 1 4 4 5 5 6 6

Nearness to market 2 6 12 7 14 8 16

Water availability 5 8 40 5 25 7 35

Proximity to customers 7 6 42 8 56 8 56

Competitors 6 5 30 7 42 9 54

Political Stability 4 8 32 7 28 5 20

Availability of labors 3 7 21 8 24 5 15

TOTAL SCORE 181 194 202

RANK OF PREFERENCE

3 2 1

SITE SELECTION USING FACTOR RATING METHOD

FACILITY LAYOUT

The estimated expenditure for setting up the plant is Rs.4000 cr.

OPPORTINITIESGrowing population in the countryFocus from the government in improving the road infrastructureRising living standardIncrease in income levelRising rural demandThe car is a status symbolWomen drivers have increased

THREATSLess skilled labourLack of technologies for Indian CompaniesIncrease in the import tariff and technology costImport of two wheelers from the Chinese market in IndiaSmaller players that do not fulfil international standardsIncreased congestion in the urban areas

SWOT

SWOT of VOITURE

CONCLUSION

Therefore we would like to conclude that since the working population is

increasing in India, It is our assumption that the automobile sector is booming with increasing consumer demand for luxury items. Hence our

motto is to convert consumer’s desire into demand by offering cars of

various styles and classes at reasonable prices.

THANK YOU

NAMES ROLL NO. S.No.

Chandreyee Haldar. 04 17

Rupal Lala 15 37

Samriddhi Fomra 22 11

Aakansha Juneja 43 39

Ayushi Rastogi. 24 1

Kumar Gaurav. 32 20

Group No. 6