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STRATEGIES AND SOURCES FOR LOCATING BUSINESS INFORMATION
Art of Engineering Endeavors/Engineering
185 January 23, 2015
Michael Oppenheim http://www.anderson.ucla.edu/rosenfeld-library/services/consult-a-business-librarian
TODAY’S TALK:
Developing an efficient business research strategySample Product Research Strategies
Using the interactive UCLA LibGuide Business Information for Engineers
Getting to the UCLA Rosenfeld Management Library online
Finding Industry and Company Information
Finding Information about the Market(s) and Consumers
Finding Government Information
about consumers
about regulations and product safety
Following up after today
Online “Handout” for Engineering 185: http://guides.library.ucla.edu/businessforengineers
http://www.anderson.ucla.edu/rosenfeld-library/databases/business-databases-by-category
UCLA or UC =
Entire UCLA community may use in person in any UCLA library, or remotely by using the UCLA VPN or the Bruin Online Proxy Server
Anderson =
Available only to current holders of Anderson School Network accounts (and also not available on any public workstations)
FINDING INDUSTRY INFORMATION
DEFINING AND CLASSIFYING AN INDUSTRY
North American Industry Classification System (NAICS) – 1997 to current
SIC Code – 1937 through 1987 and still in use
Look up a product/service/industry to identify its 4-digit (SIC) or 6-digit (NAICS) code number; use it as an indexing “term” (or “tag”) in databases and directories
NAICS Code Look-Up:http://www.census.gov/eos/www/naics/index.html
NAICS Code Look-Up:http://www.census.gov/eos/www/naics/index.html
Use IBISWorld to find current, 30- to 50-page industry reports using standardized NAICS and/or SIC industry classification code numbers,
OR keywords, as shown by the report illustrated below:
Standard IBISWorld Report Components
Also Available in IBISWorld: What Drives Demand for Your Product?
Access “US Business Environment Profiles” from the “Industry Risk Ratings Tab”
MarketLine Advantage Reports special features:
“SWOT” (companies) and “Five Forces” (industries) Analyses
Access this content through links provided on the “Business Information for Engineers” LibGuide:
At the “Company Information” Tab:
At the “Industry Information” Tab:
MarketLine Advantage Industry Reports Special Feature: “Five Forces Analysis:
FINDING COMPANY INFORMATION
Get a MarketLine Report for a Company You May Already Be Considering
example: Philips Healthcare
Typical MarketLine Company Report Featuresillustrations from: Philips Healthcare report
FINDING INFORMATION ABOUT THE MARKET FOR YOUR
PRODUCT • Who’s making the product, or something like it?
• Who’s buying it, or who is likely to buy your similar
product?
• “Market” and “Industry” are often interchangeable
terms—check out both Industry Information databases and
Market Research databases
Business Source Complete
(aka “EBSCOHost”)
“Thesaurus” = guide to official, consistently-used subject/concept indexing terms
Using the Subject Thesaurus in Business Source Complete
Business Source Complete Search Results
Limits already applied to the results:
Main Search Screen for Factiva
Click on “Examples” for search tips and tricks
Open these up to take
advantage of “Intelligent Indexing”
Factiva:Using “Intelligent Indexing” to “Pre-Filter” (or to post-filter) a Search
It’s okay to leave this blank, if you like!
Applying “Intelligent Indexing” filters
Factiva: Results Screen
The “Discovery Pane” visually mines the contents of the results
Special strength!
MarketResearch.com Academic“Real-World” Market Research Reports
SimplyMapQuantify and Analyze
U.S. Consumers and Their Buying Potential
Two ways to use SimplyMap:
1.Create your own account, to be able to save your work, or..2.Just log in anonymously, and take your work with you when you’re finished
SimplyMap - Map, Chart, and Rank U.S. Demographic and
Psychographic Data
“Where are Americans most receptive to high tech products,
ranked state by state?”
Data source: ExperianSimmonsLOCAL
For specialized, in-depth assistance, contact the SimplyMap Helpdesk by clicking on the Support tab in the far left lower corner of each screen
FINDING GOVERNMENT INFORMATION
ABOUT CONSUMERS
U.S. Census Data via American FactFinder: The Foundation for Demographic Information
About Americans
Use the ACS to Update Data Between Decennial Census Counts
FINDING
GOVERNMENT INFORMATION
ABOUT REGULATIONS AND
PRODUCT SAFETY
Electronic Code of Federal Regulations“Simple Search” by Keyword(s)
“Is My Type of Product Regulated by the CPSC?”Look Here in Addition to the Code of Federal Regulations
“Regulations, Mandatory Standards and Bans”
Products Regulated by Other Government Agencies:http://www.cpsc.gov/federal.html
One major example: Medical Devices, regulated by the FDA see http://www.fda.gov/medicaldevices/
U.S. Consumer Product Safety Commission
http://www.cpsc.gov/en/Recalls/
Following-Up …. For Future Questions:
Today’s librarian: Michael Oppenheim ~ [email protected]
Consult a Business Librarian
