SYAHMI CARWASH CENTER

BUSINESS PLAN PRESENTATION

INTRODUCTION

COMPANY : SYAHMI’S CARWASH CENTER ENTERPRISE.

BUSINESS: CARWASH, MAINTENANCE & CAFÉ.

OPERATED: JANUARY 2006

BUSINESS OVERVIEW

HAVE A HIGH POTENTIAL TO GROWTH BECAUSE:Society life style changing Increasing in the bill of new vehicle on the

roadThis industry in Malaysia is still running as a

small businessNot to complicated to handle

LOWER COST FOR START UP NOT HAVE TO MUCH WORKERS EASY TO GET SUPPLY MATERIAL AND

EQUIPMENT CASH BUSINESS LOW BUSINESS RISK HIGH POTENTIAL TO DEVELOP AND

SUCCESS

CHOOSING FACTOR

COMPANY BACKGROUND Company name : SYAHMI’S CARWASH CENTER Type of company : Enterprise Company owner : Mr. Mohd Syahmi Nuruddin

: Mr. Mohd Fadzli Othman: Mr. Rozaidi Che Razib: Mr. Mohd Zuelkhairi Ridzuan

Company address : Lot 11, Jalan Jebat 6, 76500 Peringgit, Melaka

Activities : service on external carwash, internal carwash, engine washing, polish, and also seat and carpet washing , basic maintenance service and cafeteria.

CAPITAL

CAPITAL : RM 496 000.00 ROLLING CAPITAL : RM 13 000.00 TOTAL CAPITAL : RM 509 000.00 BANKERS : BANK

PEMBANGUNAN ACC. NO : 1418-6100325-285

OWNER BACKGROUND 1 Name : Mohd Syahmi Nuruddin NRIC : 670728-05-5567

Master in Submarine Engineering from University of Strathclyde, Scotland, Bachelor in Naval Architecture & Ship Building from University of Strathclyde, Scotland, Diploma Engineering Technology in Ship Construction & maintenance from UniKL MIMET.

Working experiences: 5 years as ship repair manager at MMHE, 3 years as assistant ship repair manager at PSC Naval dockyard, 6 years as project manager for submarine construction at Moscow, Russia.

OWNER BACKGROUND 2

Name : Mohd Fadzli Othman NRIC : 670728-05-5567

Master in Business Management from University of Wales, Scotland, Bachelor in Business Accounting from University of Strathclyde, Scotland, Diploma Accounting from UiTM Shah Alam.

6 years as marketing manager at SIME DARBY sdn bhd, 8 years as assistant marketing manager at Tesco Melaka.

OWNER BACKGROUND 3

Name : Rozaidi Che Razib NRIC : 650728-01-2517

Master in Science of Fluid from University of Podolsky, Germany, Bachelor in Mechanical Engineering from University of Strathclyde, Scotland, Diploma Mechanical Engineering from Politeknik Port Dickson.

5 years engineer INTEL Semiconductor, Penang, 9 years operation manager AMD Semiconductor, Penang

OWNER BACKGROUND 4

Name : Mohd Zuelkhairi Ridzuan NRIC : 690923-56-6249

Master in Business Management from University of St.Petersburgh, Russia, Bachelor in Marketing from University of Strathclyde, Scotland, Diploma Accounting and Business management from UiTM Jengka.

5 years accounting officer, 3 years Account manager at Malaysia Airline System.

PURPOSE OF BP

Apply loan as our capital for upgrade our business equipment.

Company reference for business activities for the future. Know that our business objectives has achieved as a

planning. For financial company to assess our financial

capabilities. Used to planning new activities for business or for doing

some changing in company to improve our service.

COMPANY LOCATION

Syahmi’s Carwash Center located at lot 11, Jalan Jebat 6, 76500 Peringgit, Melaka

Behind The TESCO Melaka and Melaka Central. 5 km from Banda Hilir & 6 km from Ayer Keroh

highway Surrounded by housing area and company and

business building. Syahmi’s Carwash Center have easily accessible road.

LOCATION MAP

BUILDING

OGANIZATION PLAN

ORGANIZATION CHART

JOB SPEC: CEO

Monitor the whole organization Setting strategy and vision Building culture Team-building Capital allocation

JOB SPEC: MANAGER

To manage, planning, leading and control the department under him, so that the business achieved the goals.

Communicate with all staff to ensure the commitment among employees.

Make a decision for long term and short term so that can achieved the objectives.

Always control the quality of employees from time to time.

Take care and take responsible to employee’s welfare.

JOB SPEC: CLERK

Provide company account & financial statement.

Carry out the marketing operation Carrie out the salary payment.

JOB SPEC : SUPERVISOR

Monitor the workers to ensure that all of them doing the job.

Contact with customers when they coming for services.

CARWASH WORKERS:Carrie out the carwash service job.

CAFÉ WORKERS:Carrie out the cafe service job.

MECHANIC & APPRIENTICECarrie out the maintenance service.

COMPANY OPERATION

Provide three main service

1. Carwash service2. Maintenance service3. Café service

Carwash serviceExternal Our service can wash up to 50 car per

hour Using the new high technology system

(less than 2 minute duration for washing, wax, seal and dry)

Internal washing Engine washing Vacuum Polish

Carwash process flow

Maintenance serviceThe production unit for maintenance is depending

on what type of service.1. Changing lubrication oil about 15 minute2. Changing oil filter about 15 minute3. Changing spark plug about 10 minute4. Top up refrigeration gas for air conditioning

about 20 minute5. Check tire pressure about 5 minute6. Computerize engine tuning about 20 minute

Maintenance process flow

Café service For café production unit, we not have any problem because all the

beverage and foods is come from the supplier that we have appointed. So, the stock is always under control.

Time for served is short because the food is already ready to serve and the beverage only just to mixed it and ready to served.

Drinking1. Coffee2. Espresso 3. Cappuccino coffee 4. Frozen coffee drinks5. Special tea

Food1. Bread 2. Sandwich3. Cake

Café process flow

MARKETING PLAN

MARKETING OBJECTIVES

Increase our customer aware by 50% with our first class service and the importance about car care.

Increase business profit by 30% for the end of the year 2010

The target market is aimed to:

Corporate customer around Malim, Ayer Keroh, Peringgit, Melaka Raya, Cheng & City of Melaka that we know they are not enough time to take care their car.

Luxury car & sport car owner that we know they care about their expensive car and need a good quality service and care to make their car’s look nice.

Youngest car owner around Malim, Ayer Keroh, Peringgit, Melaka Raya, Cheng & City of Melaka that most of them are very caring of their car also usual customer.

Auto Club Owner such as MHCC (Malaysia Honda Civic Club), ProPERD (Proton Perdana Club), ViVa Club ect.

Government agencies such as police, custom, hospital and firefighting.

Melaka Taxi Driver Association Companies around Malim, Ayer Keroh, Peringgit, Melaka Raya,

Cheng & City of Melaka who have their company car.

SWOT ANALYSISStrength• Broad area of building operation• High technology machine• Enough facilities & equipment• Great quality service• Easy access• Skills worker• Variety service• The duration of washing is short• We can wash up to 50 cars per hour by using the high technology

equipment

Weaknesses• A little high in price from competitor according to our quality service and ourhigh technology equipment• Quite high cost for operation

OpportunitiesSocieties now want changing in their life. They easy to take a short way to do anything. So, it is our opportunities to take the advantages from them with provide a carwash service. We believe that our business can grow faster in future.

Threats• Price from competitor cheaper than us.•The biggest carwash company from foreign country is our threat if they coming to make a business in Malaysia.

• New person who want to open a business same like us.• Competitors who make an investment to develop their small business

to become biggest business same like us.• Economy slowdown.• Disturbance in political in Malaysia.

Demographics

Total population : 254, 350 people

Sex : 51% Female, 49% Male

Age : 1 – 12 18%13 – 21 20%22 – 55 43%56 – Above 17%

Race : Malay 30%Chinese 35%Indian 25%Others 10%

Income per month :$ 500 - $ 1000 17%$ 1001 - $ 2000 25%$ 2001 - $ 3000 29%$ 3001 - $ 4000 22%$ 4001 – Above 7%

Occupation :Government 43%Non government 37%Self working 20%

Marital Status :63% Married37% Single

Religion : Muslim 30%Buddha 27%Hindu 16%Christian 20%Others 7%

Market Segmentation According the our research with Inhabitant Population Statistic Department, thepopulation in Malim, Ayer Keroh, Peringgit, Melaka Raya, Cheng & City of Melaka is amix and can separate into age, race, religion, sex, marital status, total income per month,and occupation. The detail of it is listed below:

Total population : 254, 350 people

MARKETING STRATEGIES

Personal selling At Syahmi’s Carwash Center, there would be greater

staff when deal with customer.Greeting them, asking what service they would like to do. The greeter then hand them a brochure and then carry out their service request.

Customers are big on quality issues and this tweaking awareness can enlighten their curiosity. By having the customers go back from Syahmi’s Carwash Center with brochure or having read the brochure while there waiting their car on washing or maintenance service will cause a chain reaction of the customer telling another customer of what they recently found out about get carwash at Syahmi’s Carwash Center.

When customers leaves with new beneficial knowledge, they pass it on to others and this would create a new customer who want to care their car.

brochures

•The cost for 1 brochure is RM 0.30. Every month, we will produce 4500 piece of brochures for 3month.

•The total cost for brochures for 3 month is RM 0.30 x 4500 x 3 = RM 4,050.00

billboard advertisement

Cost to rent Billboard behind Ayer Keroh toll highway, Mahkota Prade, Jaya Jusco, Al-Azim mosque and Klebang beach and poster with the slogan “Your Driving Partner” with poster reflecting will be RM 2,500.00 per month. Total cost for 3 month is RM 2,500.00x 3 = RM 7,500.00.

CouponUse the automobile megazine such as “automania” & "motor trader” for Melaka circulation and offer discount coupons in their magazine for 10% off of external carwash, internal carwash or engine washing for this October, November and December edition.

website

The cost for established the website base is RM 300.00 per year.

Newspaper distributor The charge to added brochures in newspaper that the distributor imposes is

RM 0.02. There have 100 brochures everyday for 3 month. The cost is RM 0.02 x 100

x 30 x 3 = RM 180.00.

FINANCIAL PLAN

Area of Responsibility

performing the accounting, budgeting and financial reporting activities

record activities for administrative expenses of company, such as salaries, employee fringe benefits, travel expenses, office expenses, and other administrative expenses.

Break-Even Analysis

Company Break-even

From the calculation, our company can get a break-even about 10 month after running the business.

10647.88 104 RM487.63 1046 RM

=

CASH FLOW

Financial Ratio Analysis

Is a financial statement report-company position at a point in time and on its operation over a certain period.

To show the relationship among financial statement account.

Company Financial Ratio Analysis

salesincomenet marginprofit net = =

= 2

44.1000.20 459 RM717.77 663 RM

liabilitycurrent essetcurrent ratiocurrent ===

67.0302.77 682 RM000.20 459 RM

equity totalliabilitycurrent ratiodept ===

647.88 104 RM487.63 1046 RM-774.55 1255 RM