Upload
alex-tagbo
View
644
Download
0
Embed Size (px)
DESCRIPTION
This is a complete assessment of the Nigerian market, it's risk analysis and sales strategy presented by Tagbo Alex, Beka and Franziska at the University of applied sciences in 2010
Citation preview
Alex Beka Franziska, LLC ABF Alex Beka Franziska, LLC ABF
Agency for Technology Transfer from Germany to Nigeria
Executive Summary Company Summary Risk Analysis Market Analysis Sales Strategy
Contents
Executive Summary
Company Summary
Risk Analysis
Market Analysis
Sales Strategy
08.02.2010 2
Alex Beka Franziska, LLC ABF
ABF, LLC is a technology transfer agency
Wastewater collection and treatment facilities. Road construction Airports and airway facilities. Waterways. Docks or ports. School buildings. Solid-waste disposal facilities. Electricity and communication infrastructure.
08.02.2010 3
Contents
Executive Summary
Company Summary
Risk Analysis
Market Analysis
Sales Strategy
Alex Beka Franziska, LLC ABF
Provide and connect local sources in Nigeria. To develop a start-up agency that will grow to
profitability. At least three large scale commercial contracts
over the next two years. Exceed customers expectations
08.02.2010 4
Contents
Executive Summary
Company Summary
Risk Analysis
Market Analysis
Sales Strategy
Alex Beka Franziska, LLC ABF
“Provide the highest quality support services for infrastructure systems in Nigeria”
08.02.2010 5
Contents
Executive Summary
Company Summary
Risk Analysis
Market Analysis
Sales Strategy
Alex Beka Franziska, LLC ABF
Only agency who offers technology transfer for infrastructure systems.
Services and products that are delivered with accuracy and timeliness
Located in Nigeria to fullfill our duties.
08.02.2010 6
Contents
Executive Summary
Company Summary
Risk Analysis
Market Analysis
Sales Strategy
Alex Beka Franziska, LLC ABF
Alex Tagbo, (40%) ◦Operational and technical department.
Beka Masinggil, (30%)◦Human resources management and
administration. Franziska Weiland, (30%)◦Sales and marketing department.
08.02.2010 7
Contents
Executive Summary
Company Summary
Risk Analysis
Market Analysis
Sales Strategy
Alex Beka Franziska, LLC ABF
The legal form for our agency is the limited liability company.
The name of our company is ABF, LLC
08.02.2010 8
Contents
Executive Summary
Company Summary
Risk Analysis
Market Analysis
Sales Strategy
Alex Beka Franziska, LLC ABF
08.02.2010 9
Growing middle class (economically active) population Environmental ManagementLarge Informal Sector Inadequate infrastructure and poor maintenance cultureCommercial and Industrial Hub Traffic chaos (lost man-hours)Gateway to landlocked West Energy crisis (high cost of doing business)
Sub-saharan economic hub and fastest growing market High levels of tax evasion and avoidanceDeveloping an efficient and reliable public transport system Effect of global warming on coastlineEco-Tourism Lack of real fiscal federalism
SWOT ANALYSIS
WEAKNESSESSTRENGTHS
OPPORTUNITIES THREATS
Contents
Executive Summary
Company Summary
Risk Analysis
Market Analysis
Sales Strategy
Alex Beka Franziska, LLC ABF
08.02.2010 10
Lack of data, market less mature and market inefficiencies.
Liquidity. Network. Financial Planning.
Contents
Executive Summary
Company Summary
Risk Analysis
Market Analysis
Sales Strategy
Alex Beka Franziska, LLC ABF
08.02.2010 11
ABF, LLC provides support service for small, medium and large-scale infrastructure enterprises, government institutions, organizations
Contents
Executive Summary
Company Summary
Risk Analysis
Market Analysis
Sales Strategy
Alex Beka Franziska, LLC ABF
08.02.2010 12
Niche strategy. Our strategy will be customer specific.
Contents
Executive Summary
Company Summary
Risk Analysis
Market Analysis
Sales Strategy
Alex Beka Franziska, LLC ABF
08.02.2010 13
The infrastructure system in Nigeria. Nigeria's public infrastructure. The road system.
Contents
Executive Summary
Company Summary
Risk Analysis
Market Analysis
Sales Strategy
Alex Beka Franziska, LLC ABF
08.02.2010 14
Nigeria is a large market with a population about 140 Million people.
The infrastructure sector is growing. The government wants to spend 90% of the
capital budget in the infrastructure project (public transport), especially in Lagos.
Contents
Executive Summary
Company Summary
Risk Analysis
Market Analysis
Sales Strategy
Alex Beka Franziska, LLC ABF
08.02.2010 15
ABF LLC will use direct distribution channels Company homepage Mail Trades Newspapers and Trade journals Telephone
Contents
Executive Summary
Company Summary
Risk Analysis
Market Analysis
Sales Strategy
Alex Beka Franziska, LLC ABF
08.02.2010 16
Located in Nigeria. Know how of the African culture, law etc. Working closely with the government in Nigeria. Local network of companies, research
organizations, banks and private organizations.
Contents
Executive Summary
Company Summary
Risk Analysis
Market Analysis
Sales Strategy
Alex Beka Franziska, LLC ABF
08.02.2010 17
Contents
Executive Summary
Company Summary
Risk Analysis
Market Analysis
Sales Strategy
Alex Beka Franziska, LLC ABF
08.02.2010 18
Contents
Executive Summary
Company Summary
Risk Analysis
Market Analysis
Sales Strategy
08.02.2010 19