Business PlanEntrepreneurship Project

By Shivms Jaiswal

Day’s Beverage Pvt. Ltd.

Time may change but

great tastes live forever...

Business Type: Private Limited Company.Location: Lucknow, Uttar Pradesh, India.Key Partners: X Y ZKey Objectives:1. High quality customer service and satisfaction.2. Consistent high standard of production.3. Continuous quality improvement.4. Employee welfare and development.5. Lean, simple and effective process. Mission: Getting profited through making easy availabilities of Relaxing beverage.

Executive Summary

Competitors

Tata Starbuck

Coffee Culture Lounge

Café Nescafe

Café Coffee Day

Our Unique Selling Proposition (USP)

Making Life Easier

Innovative Procedure To

Act

Real Time Communication (Selling products

& getting remarks)

Functional StructureManaging Director

Director Of

Human Resources

Director Of

Production

Director Of

Management

Director Of

Marketing

Director Of

Distribution

Finance

Dept.

Accounts

Dept.

Employment, Selection &

Wages Department

Tea Garden Fruit Garden Tea & Juice

Factory

Quality

control &

Improvement

Department

Planning

Dept.

Organizing

Dept.

Motivation

Dept.

Controlling

Dept.

On Spot

Action Dept.

Advertising

Dept.

Publicity &

Sales

promotion

Dept.

Personal

selling &

Public

Relation

Dept.

G.M.

Area

Managers

Transport

Dept.Store Dept.

Home Delivery

Dept.

Area Based Employees

Our Physical Resources

Physical Resources

Tea Garden Fruit Garden Cultivation Equipments

Office & Factory Building

Processing equipments

Distribution

Our Production Process

Processing Unit

Industrial Raw Materials

Unprocessed Tea

From Garden &

Coffee

Unprocessed

Fruits From

Garden

Factory

Distribution Unit

Factory

Distribution Units

Tea Preparing Juice Preparing

Prepared Tea &

Juices @ your

Door step

Processed Tea & Fruits

Processed Tea For Export

Our Human Resource

Laborer Resources Employee Resources

Selection

Board

(Selection Process)

Selected

Laborers

Selected

Employees

MarketingStrategies

Strategies We Follow

IMC Trade Show

Marketing

GuerillaMarketing

B2B Marketing

Our Target

Customer/Mar

ket

Teenagers

Middle-Class family

Corporate Sector

Advertisement & Promotions

Publicity

Hoardings

Sales Promotion

Public Relation

Packaging

In order to feel customer special at being DAY’S BEVERAGE, We will write their name on their

Serving Cups.

Distribution Process

Factory Distribution

Units

Regional Distributor

Area Distributor

Local Delivery

Units

Local Salesmen

Our Financial Projections and

Budget

Our Initial Investments

Our Business Initial Investment is Rs. 1 Crore

(60% from Bank and 40% Self)

Start-up CostParticular Rupee

Land 30 Lakh

Building 12 Lakh

Computers 2 Lakh

Equipment 2 Lakh

Machinery 10 Lakh

Vehicles 15 Lakh

Interior Decoration 5 Lakh

Software 2 Lakh

Inauguration Ceremony 1 Lakh

Raw Material 5 Lakh

Salary 3 Lakh

Rent Advance 3 Lakh (For Six Months)

Advertisement 10 Lakh

Selling Price of Products

Tea

Masala Chai Rs. 25

Green Tea Rs. 30

Assam Tea Rs. 30

Darjeeling g Tea Rs. 40

Lemon Tea Rs. 50

Day’s Beverage Special Rs. 50

Coffee

Espresso Rs. 35

Espresso American Rs. 45

Cappuccino Rs. 50

Irish Coffee Rs. 45

Black Coffee Rs. 50

Cafe Latte Rs. 50

Selling Price of Products

Shakes

Mango Blast Rs. 100

Strawberry Blast Rs. 100

Blackcurrant Blast Rs. 100

Banana Blast Rs. 100

Chocolate Blast Rs. 100

Freeze Frames

Vanilla Ice-Cream Rs. 40

Chocolate Ice-Cream Rs. 40

Chocolate Fudge Sundae Rs. 80

Chocolate Truffle Sundae Rs. 80

Sizzling Brownie Rs. 90

Selling Price of Products

Cold Coffee

Cold Sparkle Rs. 50

Tropical Iceberg Rs. 60

Iced Eskimo Rs. 60

Cold Igloo Rs. 70

Cold Chocolate Drink Rs. 80

After Coffee Mint

Mint Candies Rs. 10

Mint Lollipops Rs. 10

Selling Price of Products

Thirsty Quenchers

Packaged Drinking Water Rs. 20

Orange Juice Rs. 60

Apple Juice Rs. 60

Spritzers

Green Apple Soda Rs. 50

Lychee Soda Rs. 50

Strawberry Soda Rs. 50

S.No. Particular Units Rupee

a) Sales 5,000 @

Rs.150

7,50,000

b) Cost of Sales 5,000 @

Rs.70

3,50,000

c) Gross Profit = a-b 4,00,000

Fixed Expenses (Cash)

i) Salaries 2,00,000

ii) Rent 50,000

iii) Utilities 30,000

vi) Monthly interest on the loan taken 50,000

v) Transportation 20,000

vi) Miscellaneous 5,000

d) Total fixed expenses (Cash) 3,55,000

e) Depreciation(Non-Cash) 2 L @ 10% 20,000

f) Total fixed exp. (Cash & Non-Cash) = d+e 3,75,000

g) Operating profit or loss = c-f 25,000

h) Taxes = use 25% on Profit only 6,250

i) Net Profit/or Loss = g-h 18,750

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