Business Letters: Application, Sales & Endorsement Letters

Business Letters* by: Keren Joani Morales

Letter of Application


• Tries to sell the writer’s services

• The writer attempts to secure, though this

letter, a position


• 2 TYPES

1. solicited application letter Solicited means- asked for or try to obtain (something) from

someone. 2. unsolicited application letter

Unsolicited means - not asked for; given or done voluntarily.


• 2 TYPES

1. solicited application letter

- letter replying to an advertisement

from a company

2. unsolicited application letter

- letter seeking for a hiring in a company that

had not made any advertisement

Solicited letter

• The applicant should first analyze the position and

himself

• Give careful thought to the phrasing of opening

sentence of his letter

• State one of his important qualifications for the job

• Avoid stereotyped beginnings

• Worded in an original way

Solicited Letter: Examples

• Stereotyped

Replying to your advertisement in

this morning’s Express, I am listing

my qualifications below.


• Stereotyped

This is in reply to your

advertisement in yesterday’s Bulletin.


• Good

After three years of experience in

marketing research, I feel that I am

qualified to fill the position of market

analyst advertised this morning’s Express.


• Good

Your advertisement appeals to me

because it offers the opportunity to

accept responsibility, a task for

which

I believe I am qualified.


• Good

Because I have had two years of formal

training in accounting, I feel qualified to

work as a junior accountant with your firm.

Unsolicited Letter

• Should outline the applicant’s interest in the company and the desired job description and the qualifications for the desired position.

• Highlight unique skills an applicant could bring to the company

• Include why the company should include a position for the applicant

• Avoid stereotyped beginnings

• Worded in an original way

Data Sheet of the Applicant’s

Qualifications

• 1. Physical data – age, height, weight, etc.

• 2. Education, schools, colleges, and universities, with dates of attendance and degrees. Sometimes it is worthwhile to list important specialized courses studied or to mention grade average.

• 3. Experience, with dates employed, type of work, addressees of firms, etc.

• 4. Special qualifications which fit the applicant for the work, record of honors, prizes, etc.

Data Sheet of the Applicant’s

Qualifications

• 5. Salary desired (this is best stated in modest form, such as “not less than I am now earning, P_100,000_____,” or “salary of secondary importance, but enough to live on.” or “whatever is customary for this type of work,” rather than a definite, arbitrary of high figure). It is often wise to omit this information entirely, especially in unsolicited letters.

• 6. References, with names and addresses.

Sales Letters

• a piece of direct mail which is designed to persuade

the reader to purchase a particular product or service

in the absence of a salesman.

• defined as "A form of direct mail in which an

advertiser sends a letter to a potential customer.”

ABCD’s (4 steps of sales effort)

• 1. A-ttracting favorable

attention

• 2. B-uilding interest and desire

• 3. C-onvincing the reader

• 4. D-irecting favorable action

Endorsement Letter

• endorse comes from dorsum, Latin for back.

• Means to endorse, to support, or recommend

• Endorsement is when an individual or organization

agrees to promote a brand or an organization.