Business Development

Jorge ZavalaTechBA Silicon Valley

San Jose, CA

• Global High Tech Business Development• Fast ecosystem for development of

commercial capabilities for the companies participanting in the program

• A program sponsored by the Minister of Economy of Mexico. The program is operated by the US Mexico Foundation for Science (FUMEC)

What is TechBA

TechBA Program History• TechBA-Silicon Valley

– February 2005– 241 companies till June 2009

• TechBA-Austin– December 2005– 125 companies till December 2008– Strategic Alliance : ATI/IC2

• TechBA-Montreal– June 2006– 75 companies till December 2008– Strategic Alliance : INNO-CENTRE

• TechBA-Madrid– November 2006– 30 companies December 2008– Strategic Alliance : Parque Científico de Madrid

• TechBA-Michigan – November 2008• TechBA-Phoenix – January 2009

CommunicationNetwork

Local incubation Pre-acceleration

New product development

New customer acquisitionAcceleration

Innovation spaces

InnovativeGlobal

Company

eTechBA – The TechBA echosystemLocal Operation Awareness

TransformationPerforming in the global environment

Explore

Market Opportunity

SWOT Analysis

Competitive Analysis

Define

Value Proposition

Business Goal Settting

Budget and Financials

Develop

Marketing Materials

Sales Plan

GoTo Market Strategy

Validate

Seeking first customers

Customer Interviews

Evaluate the results

Induction• Information gathering

TechBA PreAcceleration Stages

Closing

Innovation

The Silicon Valley

Culture

TechBA Acceleration

Model

Innovation at glance

Marketing

Business Intelligence

Value Proposition

Selling in the USA

Planning

Strategy

Marketing

Financials

Legal Issues and

Funding

Creating a company

Investment and funding

Intellectual Property

Doing Business

Industry Specifics

Alliances

Getting ready to go

TechBA Induction Week

Selling

The killer presentation

Best presentation

practices

Facing to the

customer

Rehearsing

Performing

ProductDevelop

Program Management

Project Management

Open for a new future

Learning from the customer

Decision for the future

Go for the big

time

Focus on sales

Evaluate the results

TechBA Closing Week

What is provided by TechBA

Landing

Legal Support

Inmigration

Accounting

Patents, Licencing and Trademark

Market Research

Business

Intelligence

Technical analysis

Benchmarking.

Company

Formation

Legal support.

Market Research

Business Plan

Product Localization

Lead Generation

Commercial

Development

Tech

nica

l Ass

istan

t

Technical Assistant

Networking

TechBA

Consulting

Support

Regional Organisms

Lawyers

Goverment Relationship

Universities

Financials

Local Companies

Mexican Support

Professional

Associations

Chambers of Commerce

National Organizations

CommunicationNetwork

Local incubation Pre-acceleration

New product development

New customer acquisitionAcceleration

Innovation spaces

InnovativeGlobal

Company

eTechBA – The TechBA echosystemLocal Operation Awareness

TransformationPerforming in the global environment

www.etechba.com www.techbacrunch.com

www.techba.com